Customer Acquisition Manager

• Dec 2021 - Present

Director of Paid Search

• Mar 2021 - Dec 2021

Senior Manager - Search Engine Marketing

• Oct 2018 - Mar 2021

Directly responsible for all client B2C campaigns as well as internal B2B campaigns across all digital channels. The highest level of internal support for client strategy and performance. Responsible for client reporting, strategy, budgeting, and overall performance. Mentoring junior team members by assigning tasks as well as empowering them to take on more responsibilities on client accounts. Directly responsible for all client B2C campaigns as well as internal B2B campaigns across all digital channels. The highest level of internal support for client strategy and performance. Responsible for client reporting, strategy, budgeting, and overall performance. Mentoring junior team members by assigning tasks as well as empowering them to take on more responsibilities on client accounts.

Digital Marketing Analyst

• Nov 2016 - Sep 2018

I plan, execute, and manage paid media campaigns across search, social, and other sources. This includes creation and analysis of copy, bid optimization, and landing page creation. Performance analysis done through A/B and multivariate testing as well as comparing and contrasting ROI and ROAS with historical data at the source and campaign levels. I also have a hand in organic content strategy, daily lead reporting and analysis, and UX design of our site. I plan, execute, and manage paid media campaigns across search, social, and other sources. This includes creation and analysis of copy, bid optimization, and landing page creation. Performance analysis done through A/B and multivariate testing as well as comparing and contrasting ROI and ROAS with historical data at the source and campaign levels. I also have a hand in organic content strategy, daily lead reporting and analysis, and UX design of our site.

Digital Marketing Strategist

• Jul 2016 - Nov 2016

I provide vision and technical insight via account auditing and reporting to a wide array of clients on the following: Overall digital presence and brand awareness. Paid search campaigns via AdWords and social networks. SEO for both content based sites as well as E-Commerce sites. Social media optimization including general best practices as well as specific campaigns. Analysis and report creation of Google Analytics data to further drive traffic and expand reach. Setting up and providing analysis on conversion tracking in both Google Analytics and AdWords.

Digital Marketing Coordinator

• May 2016 - Jul 2016

Sourcing Specialist

• Sep 2015 - Feb 2016

At The Vesume Group, we have a pulse on the challenges both employers and IT professionals face in our markets. For employers, talent is short, tight, and competitive, and we know you have to fill your jobs with the right talent to meet your business goals. We understand that IT professionals place high value on obtaining a rewarding and challenging career. We have the expertise and proven track record to work with both employers and IT professionals to ensure a successful job match. Our core areas of expertise include: .Net Developers Application Developers Automated/Manual Test Engineers Business Intelligence/Reporting Professionals Business/Systems Analysts Cloud Computing Professionals Database Administrators & Developers Data Warehousing Professionals Help Desk/Desktop Support Specialists Java Developers Network Administrators & Engineers IT Project Managers Quality Assurance Professionals Software Developers Web Developers I personally handle all listings for our open positions, optimizing them using SEO best practices and bringing new traffic to our website. I also specialize in candidate and lead identification. My goal is to create enough organic SEO to push our search rankings to new heights as well as to connect as many candidates with great opportunities as possible. I'm very passionate about candidate relationship building as well as Digital Marketing and I love that I get to come to work everyday and be a part of a company that encourages me to excel in those areas.

Logistics - Returns Coordinator - Temporary

• Mar 2015 - Aug 2015

Rated Age Specialist - Temporary

• Aug 2014 - Nov 2014

Instructor

• 2010 - 2010