Michael McAlpin
PR / Marketing Intern at Relix Magazine- Claim this Profile
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Bio
Experience
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Relix Media Group
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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PR / Marketing Intern
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Oct 2015 - Present
As a PR intern, many of my duties revolve around generating as much traffic towards website content as possible. I compile an email list for each new feature on the Relix website, which includes contacts in management companies, record labels, venues and other interested parties that may be interested in reading and sharing the feature to their own followers on social media. This typically involves extensive research into the various organizations that may benefit from a particular artist featured in Relix content gaining exposure online, and finding the person within that organization that is the best position to get the word out. Other duties include working the Relix booth at events and conducting research on local events. Operating the booth at events requires me to engage directly with event attendees who may be interesting in purchasing a magazine or a subscription and informing them about the comapny and any deals or promotions that it may be having at the time. Show less
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Marketing Assistant
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Oct 2012 - Present
Responsible for answering phone calls and scheduling appointments with prospective customers and place orders with suppliers. Wrote and gathered content for a monthly company email newsletter. Worked together with other team members to design and write content for fliers and brochures describing and depicting company products.- Managed company social media accounts (Facebook, Google+, Twitter)- Assisted in the management of the company Google AdWords account and designed various ads for the marketing and remarketing campaigns- Designed and utilized direct email marketing to engage and follow up with customers- Performed data entry into a CRM database to organize customer contact information, sales data, and appointment and phone call logs- Coordinated schedules of multiple salesmen and multiple job foremen- Managed employee payroll at the end of the week using Intuit Quickbooks Show less
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Crew Chief
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Jun 2009 - Sep 2012
As crew chief, I was responsible for overseeing a number of employees and ensuring that the job at hand was completed in a safe and timely manner. I was also tasked with making sure that all necessary supplies for the job were on hand for the job to go as smoothly as it could. Additionally, I was responsible to interacting with customers, doing such things as fielding their questions and collecting payment.
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Education
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Baruch College, Zicklin School of Business
Bachelor’s Degree, Digital Marketing