Sandeep Madan (Sandy)

Executive Director at YEGO Global
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Contact Information
us****@****om
(386) 825-5501
Location
Nairobi County, Kenya, KE
Languages
  • English Native or bilingual proficiency
  • Hindi Native or bilingual proficiency
  • Punjabi Full professional proficiency
  • Swahili Limited working proficiency

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5.0

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Gaurav Suri

Affable and amicable , available to clear the path and pushing the teams to deliver solutions is how I remember Sandeep for his leadership during our interactions more than a decade ago . That mutual respect has grown into a relationship where I have seen him get into uncharted waters , explore new geographies and become a leader who is much liked and established .Sandeep has a well wishes in me both professionally and personally .

Nakul Chopra

I had the privilege to work closely with Sandeep during his stint at Publicis. He was undoubtedly a star on my team - he had the trust and confidence of his clients - and that too of our largest clients at the time. I could rely on him to safely navigate the disparate needs of these clients - successfully and without too much help or interference from me or his immediate boss. Sandeep has outstanding leadership qualities - he built a very solid team who were fiercely loyal to him. He not only understood our business well - also had a very good overall understanding of business and especially P&L management. He is undoubtedly CEO material - I am sure he will shine in whatever role he may star in.

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Experience

    • Rwanda
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Executive Director
      • Nov 2019 - Present

    • Chief Executive Officer
      • Jul 2012 - May 2023

      Scanad Africa & JWT EA are wholly owned subsidiaries of WPP-Scangroup (listed on Nairobi Securities Exchange). As a full service Marketing & Communications Solution provider, the teams at Scanad, Squad & JWT have been at the forefront of defining the industry standards and being true partners to the brands in Sub Saharan Africa. We have been instrumental in many success stories of small brands / businesses and big MNC's making a mark in Africa. SCANAD is proud to be the most FORMIDABLE AFRICAN agency on the continent. Over the last 60 months , SCANAD Africa has undergone a complete transformation in culture, in business, to added services for our clients and with many new businesses. Having recognized quite early that our business in its traditional form is not going to get us a quantum leap, we transformed our business to be technology native in all solutions that we provide/ recommend to our clients. This has resulted in us being ahead of the curve yet again and with many wins / successes under our belt, we have remained true to our being the most 'Formidable Agency' in Africa. As a leader of J.Walter Thompson Company in Sub Saharan Africa, I have opened new geographies, won new businesses, and nurtured/ retained/ attracted talent for the company. The culture change in both operating companies has resulted in award winning work, formidable business relationships with our clients and pride amongst our people. Show less

    • Managing Director
      • Mar 2011 - Jul 2012

      In this newly set up operations, I was mandated to lead the Business Unit HQ for Ogilvy Africa. With a vast team across this large continent, Ogilvy Africa had been chartered to manage and lead the communication operations for Airtel across the 16 countries (francophone & anglophone). In this newly set up operations, I was mandated to lead the Business Unit HQ for Ogilvy Africa. With a vast team across this large continent, Ogilvy Africa had been chartered to manage and lead the communication operations for Airtel across the 16 countries (francophone & anglophone).

    • Advertising Services
    • 100 - 200 Employee
    • Executive Vice President
      • Jan 2008 - Feb 2011

      I was chartered to manage the largest operating branch office for the Agency - Delhi. Working with some of the largest spenders in Indian advertising, was responsible for the relationship, quality of work, talent and most importantly the proactiveness in this reactive world. Besides the above, I was responsible for the P&L for the office, therefore accountable for all deliveries (top-line and bottom-line). We witnessed a 65% growth in top-line during my tenure. I was chartered to manage the largest operating branch office for the Agency - Delhi. Working with some of the largest spenders in Indian advertising, was responsible for the relationship, quality of work, talent and most importantly the proactiveness in this reactive world. Besides the above, I was responsible for the P&L for the office, therefore accountable for all deliveries (top-line and bottom-line). We witnessed a 65% growth in top-line during my tenure.

    • Sr. Vice President
      • Jan 2004 - Jan 2008

      I joined the Agency as the key business lead on Hewlett Packard Business and one of my KRA's (besides Revenue/ Attrition/ Quality of Work) was to ensure that India starts featuring on the Global Map for the business understanding, work & relationship. In partnership with the creative head, I am proud to have led this team which won across all parameters. Having set the APAC standards, my role was expanded to handle more relationships for the office & build some new ones too. We led the APAC pitch for AVIVA Life Insurance business out of Delhi and won the business for APAC Region and was handled out of my business unit from Delhi. These I would list as my key achievements in the Agency. Show less

    • Client Services Director
      • 2000 - 2003

      Responsible to lead the Perfetti business (confectionary) in McCann, we launched Alpenliebe, Big Babol, Cofitos, happy dent and Chlor mint brands under the Perfetti portfolio. Winning many creative accolades for the work done, we saw the success of each brand launched. I was then charged with new business development as well. We added Rs. 40 million revenue to my group (USD 1.2 mn). Responsible to lead the Perfetti business (confectionary) in McCann, we launched Alpenliebe, Big Babol, Cofitos, happy dent and Chlor mint brands under the Perfetti portfolio. Winning many creative accolades for the work done, we saw the success of each brand launched. I was then charged with new business development as well. We added Rs. 40 million revenue to my group (USD 1.2 mn).

    • General Manager
      • 1996 - 1999

Education

  • Delhi University
    B.Com (H), Commerce
  • Delhi University
    Bachelor of Honors Degree - Commerce, Business/Commerce, General

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