Walter Silveira

Digital Marketing Manager at Didit.com
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Contact Information
us****@****om
(386) 825-5501
Location
Denver, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Feb 2023 - Present

      New York, New York, United States "Fullstack Digital Marketing Manager/Director of Earned Media" - directing a mixture of midmarket B2B and B2C accounts, designing Inbound & Outbound marketing/business development strategy, managing a team, and leveraging multiple channels to achieve marketing and sales goals. Channels include but are not limited to: SEO PPC (Google Ads & LinkedIn Ads) Chat GPT / AI Integration & Marketing ABM PR / Press releases & Press relations Brand Management Digital PR &… Show more "Fullstack Digital Marketing Manager/Director of Earned Media" - directing a mixture of midmarket B2B and B2C accounts, designing Inbound & Outbound marketing/business development strategy, managing a team, and leveraging multiple channels to achieve marketing and sales goals. Channels include but are not limited to: SEO PPC (Google Ads & LinkedIn Ads) Chat GPT / AI Integration & Marketing ABM PR / Press releases & Press relations Brand Management Digital PR & Backlinking Content Marketing Geofencing / Geomarketing Co-Creation of written, video, audio, image and infographic content (webinars, podcasts, interviews, testimonials, other creative) Social Media Profile Footprint Audits and Optimization Influencer Marketing / Social Media Marketing Computer Vision and AI Marketing Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Business Development Executive
      • Dec 2022 - Present

      Denver, Colorado, United States Partnership focused on exclusively helping B2B SaaS and Technology companies connect with their ideal clients through Outbound Lead Generation - generating explosive ARR scaling. Manages a team of BDRs, SDRs. 60k ARR Average Deal Size/AOV, Sales Cycle Varies.

    • United States
    • Software Development
    • 700 & Above Employee
    • Artificial Intelligence Consultant (Sales and Marketing Applications)
      • Jan 2023 - Present

      Los Angeles, California, United States Developer specialized in Digital Marketing and Business Development/Sales applications for custom-built AI and Google's Artificial Intelligence Program, 'Bard'. Also contributes to ScaleAI's development of Bulba & OFBulba. Primarily working in Google Crowd Compute.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Account Executive
      • Sep 2022 - Feb 2023

      - Sets high-level digital strategy for 2-3 key accounts totaling $2.5+ million in annual revenue, leveraging understanding of clients, their industry, and competitive landscapes to provide thoughtful digital marketing plans to meet client KPIs. - Multichannel mixture of account based marketing (ABM), Amazon marketing, SEO, PPC / SEM Campaign Optimization, Email Marketing, Marketing Automation, LinkedIn Marketing. - Focus on B2B, B2B SaaS, and Ecommerce. -Manages client… Show more - Sets high-level digital strategy for 2-3 key accounts totaling $2.5+ million in annual revenue, leveraging understanding of clients, their industry, and competitive landscapes to provide thoughtful digital marketing plans to meet client KPIs. - Multichannel mixture of account based marketing (ABM), Amazon marketing, SEO, PPC / SEM Campaign Optimization, Email Marketing, Marketing Automation, LinkedIn Marketing. - Focus on B2B, B2B SaaS, and Ecommerce. -Manages client expectations and handling difficult conversations both internally and externally as necessary, while managing a team of Account Managers and digital marketing specialists to ensure the work is completed to the highest quality. - While reporting is extensive (Google Data Studio, Agency Analytics etc.) the foundation of this role is about building and maintaining strong relationships with high-level clients and contacts, which goes beyond QBRs and standard reports - understanding how c-suite execs and major buyers function and relate personally, as well as which narratives from the data resonate, is key. - Manages budgets, scopes projects, and delivers sales presentations. - Works with senior management and agency partners on process development for the agency, along with expanding the business development opportunities for existing accounts. - Participates in the team hiring process including Account Manager interviews and final decision making. Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Senior Account Manager
      • Feb 2022 - Nov 2022

      United States Senior Account Manager and expert in tech, responsible for streamlining over $1.2 Million in recurring annual revenue, 'book' is primarily high-touch business clients in technical SEO, marketing automation, Google Ads, Performance PR, Backlinking, and high-quality ranking content management + IP development. Strong elements of direct report management and client management.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Search Engine Optimization Specialist
      • Nov 2020 - Mar 2022

      Denver, Colorado, United States A hybrid role combining elements of Account Manager, Project Manager, SEO, and Business Development, involved the following: - Compiling and designing an SEO + Content strategy and task timeline for each client in Teamwork (Project Management Software) - Monthly reporting and strategy meetings directly with the client. - Conduct project kickoff meetings and collect necessary assets and information from clients. - When appropriate, outlining relevant opportunities to expand… Show more A hybrid role combining elements of Account Manager, Project Manager, SEO, and Business Development, involved the following: - Compiling and designing an SEO + Content strategy and task timeline for each client in Teamwork (Project Management Software) - Monthly reporting and strategy meetings directly with the client. - Conduct project kickoff meetings and collect necessary assets and information from clients. - When appropriate, outlining relevant opportunities to expand client relationships with additional services to meet new goals and business initiatives (sales/business development). - Manage deliverables. - Manage assignments and timelines for relevant team members. - Assist in compiling and implementing technical SEO elements (WordPress CMS). Tooolstack: 1. Google Analytics 2. Google Data Studio 3. SEMRush 4. Ahrefs Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Search Engine Optimization Analyst
      • Mar 2019 - Mar 2022

    • Fractional CMO
      • Jan 2016 - Mar 2022

      Denver, Colorado, United States Fullstack / Fullservice Digital Marketing Manager working on retainers of $5,000USD-$1,000USD/month

    • Search Engine Marketing Consultant
      • Jan 2014 - Mar 2022

      Greater Denver Area Example of work: -In Q2 2017, one client's Organic Traffic was -5% YoY. -In Q3 2017, after initial technical SEO implementation, Organic Traffic was +58% YoY. -In Q4 2017, Organic Traffic was +126% YoY, after integrating my guidelines on content strategy and best practices (On-Page). -In Q1 2018, Organic Traffic was over +216% YoY. This added an immense amount of revenue to the top line, and I've helped many others do the same.

    • United States
    • Advertising Services
    • Search Engine Optimization Specialist
      • Oct 2019 - Mar 2020

      Colorado, United States

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Search Engine Optimization Manager
      • Apr 2019 - Dec 2019

      Denver, CO A hybrid role combining elements of Account Manager, Project Manager, SEO, and Business Development, involved the following: - Compiling and designing an SEO + Content strategy and task timeline for each client in Teamwork (Project Management Software) - Monthly reporting and strategy meetings directly with the client. - Conduct project kickoff meetings and collect necessary assets and information from clients. - When appropriate, outlining relevant opportunities to expand… Show more A hybrid role combining elements of Account Manager, Project Manager, SEO, and Business Development, involved the following: - Compiling and designing an SEO + Content strategy and task timeline for each client in Teamwork (Project Management Software) - Monthly reporting and strategy meetings directly with the client. - Conduct project kickoff meetings and collect necessary assets and information from clients. - When appropriate, outlining relevant opportunities to expand client relationships with additional services to meet new goals and business initiatives (sales/business development). - Manage deliverables. - Manage assignments and timelines for relevant team members. - Assist in compiling and implementing technical SEO elements (WordPress CMS). Compiling monthly reporting insights for clients using the following tools 1. Google Analytics 2. Google Data Studio 3. SEMRush 4. Ahrefs Show less

    • E-Learning Providers
    • 100 - 200 Employee
    • Search Engine Optimization Manager
      • Jan 2018 - Jul 2019

      Centennial, Colorado Drives the company’s day to day SEO initiatives Leads and contributes to the company’s SEO strategy and future initiatives Makes technical recommendations and executes those recommendations on the company’s site Measures, evaluates, and reports on the effectiveness of SEO initiatives Interfaces with SEO related vendors and other team members to assist in the strategy development and implementation of on-page and off site SEO initiatives Also involves: Technical SEO… Show more Drives the company’s day to day SEO initiatives Leads and contributes to the company’s SEO strategy and future initiatives Makes technical recommendations and executes those recommendations on the company’s site Measures, evaluates, and reports on the effectiveness of SEO initiatives Interfaces with SEO related vendors and other team members to assist in the strategy development and implementation of on-page and off site SEO initiatives Also involves: Technical SEO expertise (canonicalization, sitemaps, robots files, meta tags, crawl budgets, link building etc.) Writing, implementing, and testing metadata Writing and creating SEO optimized content Google Analytics or other web analytics platforms Utilization of Screaming Frog, Ahrefs, Moz, Brightedge, Sitebulb and other SEO platforms Knowledge of HTML, CSS, Javascript, JSON, PHP, SQL. Expert use of Google Tag Manager including using variables, lookup tables, click listeners, custom javascript tags Use of A/B and multivariate testing as it relates to SEO & CRO including experience with an on-page A/B testing platform (Google Optimize, Unbounce, Optimizely, VWO, etc.) Drupal CMS Organizational and project management skills A passion for data and research analysis Excellent communication skills (written and verbal) Mastery of Excel & Google Sheets Use of project management tools (Trello, Asana, Jira, Basecamp) A deep understanding of the Real Estate sector, esp. pre-licensing, post-licensing, and continuing education. Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Account Manager
      • Apr 2017 - Jun 2019

      Greater Denver Area

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Search Engine Optimization Specialist
      • Nov 2018 - May 2019

      Greater Denver Area - Software developer, Analyst, Web developer, SEO. - Tools used include but are not limited to, C++, Agile, Basecamp, Python. CodePen, SEMRush, WordPress/ManageWP, Google Search Console/Google Analytics, AHRefs, LiveRez, BrightLocal, Basecamp, Druple, Google Data Studio, and, of course, Microsoft Excel. - This work includes but is not limited to General Site Audits, Content Design, working in Java and HTML environments, Meta Tag optimization, ‘Yoast’ Keyword Optimization on Word… Show more - Software developer, Analyst, Web developer, SEO. - Tools used include but are not limited to, C++, Agile, Basecamp, Python. CodePen, SEMRush, WordPress/ManageWP, Google Search Console/Google Analytics, AHRefs, LiveRez, BrightLocal, Basecamp, Druple, Google Data Studio, and, of course, Microsoft Excel. - This work includes but is not limited to General Site Audits, Content Design, working in Java and HTML environments, Meta Tag optimization, ‘Yoast’ Keyword Optimization on Word Press, SEO-rich content writing, Keyword Data Analytics and research, Keyword Rank Reports, Market Reach Reports, architectural design optimization relating to page speed, bounce rates, image compression/image naming and tag best practices, Local Presence Audits [verifying consistent NAPs, claiming and optimizing listings, creating Actionable-Step deliverables for clients], Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Search Engine Optimization Consultant
      • Nov 2018 - May 2019

      Greater Denver Area - SEO, Content Strategist - Tools used include: Shortlist, SEMRush, WordPress/ManageWP, Google Search Console/Google Analytics, AHRefs, LiveRez, BrightLocal, Basecamp, Druple, Google Data Studio, and, of course, Microsoft Excel. - This work includes but is not limited to General Site Audits, Content Design, working in Java and HTML environments, Meta Tag optimization, ‘Yoast’ Keyword Optimization on Word Press, SEO-rich content writing, Keyword Data Analytics and research, Keyword… Show more - SEO, Content Strategist - Tools used include: Shortlist, SEMRush, WordPress/ManageWP, Google Search Console/Google Analytics, AHRefs, LiveRez, BrightLocal, Basecamp, Druple, Google Data Studio, and, of course, Microsoft Excel. - This work includes but is not limited to General Site Audits, Content Design, working in Java and HTML environments, Meta Tag optimization, ‘Yoast’ Keyword Optimization on Word Press, SEO-rich content writing, Keyword Data Analytics and research, Keyword Rank Reports, Market Reach Reports, architectural design optimization relating to page speed, bounce rates, image compression/image naming and tag best practices, Local Presence Audits [verifying consistent NAPs, claiming and optimizing listings, creating Actionable-Step deliverables for clients], Show less

    • Search Engine Optimization Specialist
      • Jun 2017 - Jan 2019

      Greater Denver Area Focused on WebDev/SEO optimization in lodging and VRBO. - This work includes but is not limited to General Site Audits, Content Design, working in Java and HTML environments, Meta Tag optimization, ‘Yoast’ Keyword Optimization on Word Press, SEO-rich content writing, Keyword Data Analytics and research, Keyword Rank Reports, Market Reach Reports, architectural design optimization relating to page speed, bounce rates, image compression/image naming and tag best practices, Local Presence… Show more Focused on WebDev/SEO optimization in lodging and VRBO. - This work includes but is not limited to General Site Audits, Content Design, working in Java and HTML environments, Meta Tag optimization, ‘Yoast’ Keyword Optimization on Word Press, SEO-rich content writing, Keyword Data Analytics and research, Keyword Rank Reports, Market Reach Reports, architectural design optimization relating to page speed, bounce rates, image compression/image naming and tag best practices, Local Presence Audits [verifying consistent NAPs, claiming and optimizing listings, creating Actionable-Step deliverables for clients], - Tools used include CodePen, SEMRush, WordPress/ManageWP, Google Search Console/Google Analytics, AHRefs, LiveRez, BrightLocal, Basecamp, Druple, Google Data Studio, and, of course, Microsoft Excel. Show less

    • United States
    • Government Administration
    • 100 - 200 Employee
    • SQL Database Developer
      • Jan 2017 - Dec 2018

      Aspen, CO Worked on a four-man team to design the schema and implement the digitization of the APCHA housing database. Involved use of SQL, Microsoft Access, and Excel. Ongoing intermittent work as an analyst.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Specialist
      • Jan 2013 - Sep 2018

      - Web developer, SEO, Email Marketing Campaigns. - Tools used include but are not limited to, C++, Agile, Basecamp, Python. CodePen, SEMRush, WordPress/ManageWP, Google Search Console/Google Analytics, AHRefs, LiveRez, BrightLocal, Basecamp, Druple, Google Data Studio, and, of course, Microsoft Excel. - This work includes but is not limited to General Site Audits, Content Design, working in Java and HTML environments, Meta Tag optimization, ‘Yoast’ Keyword Optimization on Word… Show more - Web developer, SEO, Email Marketing Campaigns. - Tools used include but are not limited to, C++, Agile, Basecamp, Python. CodePen, SEMRush, WordPress/ManageWP, Google Search Console/Google Analytics, AHRefs, LiveRez, BrightLocal, Basecamp, Druple, Google Data Studio, and, of course, Microsoft Excel. - This work includes but is not limited to General Site Audits, Content Design, working in Java and HTML environments, Meta Tag optimization, ‘Yoast’ Keyword Optimization on Word Press, SEO-rich content writing, Keyword Data Analytics and research, Keyword Rank Reports, Market Reach Reports, architectural design optimization relating to page speed, bounce rates, image compression/image naming and tag best practices, Local Presence Audits [verifying consistent NAPs, claiming and optimizing listings, creating Actionable-Step deliverables for clients], Show less

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Information Technology Manager
      • May 2015 - May 2017

      Aspen, CO - Worked year-round with the Aspen Meadows Team to set up, service, and configure all technical systems on the Aspen Meadows campus. This includes but is not limited to: troubleshooting of all PC hardware and software for all departments/clients, PCI compliance, configuration of projection systems, configuration of all sound equipment, post-production editing, lighting, installation/upgrade of switches, firewalls, server maintenance, configuration of ports, wifi hotspot config, conference phone… Show more - Worked year-round with the Aspen Meadows Team to set up, service, and configure all technical systems on the Aspen Meadows campus. This includes but is not limited to: troubleshooting of all PC hardware and software for all departments/clients, PCI compliance, configuration of projection systems, configuration of all sound equipment, post-production editing, lighting, installation/upgrade of switches, firewalls, server maintenance, configuration of ports, wifi hotspot config, conference phone and video systems. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Resident Assistant
      • Sep 2010 - May 2014

      - Performed detail-oriented administrative tasks requiring data entry and computer skills, primarily focused around key audits, package logs, and sorting/updating university documents. - Provided quality customer service for students and parents looking for assistance in digitally filling out university documents [e.g. Financial Aid], signing up for classes or housing using the online SPIRE system, or resolving conflicts [e.g. roomate agreements, noise policy resolution]. - Managed 2k+… Show more - Performed detail-oriented administrative tasks requiring data entry and computer skills, primarily focused around key audits, package logs, and sorting/updating university documents. - Provided quality customer service for students and parents looking for assistance in digitally filling out university documents [e.g. Financial Aid], signing up for classes or housing using the online SPIRE system, or resolving conflicts [e.g. roomate agreements, noise policy resolution]. - Managed 2k+ University budget to maximum efficiency, with 3+ years of staffing/hiring experience. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • Administrative Assistant
      • Sep 2009 - May 2010

      Performed detail-oriented administrative tasks requiring computer skills, primarily focused around key audits, package logs, and sorting/updating university documents. Also acted as an information resource and referral service for students.

Education

  • University of Massachusetts Amherst
    Bachelor of Science, Economics, Computer Science
    2009 - 2013

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