Product Marketing Manager (EMEA)

• Apr 2023 - Present

Product Marketing Manager (UK & Ireland)

• Apr 2021 - Present

PR & Marketing Communications - Management of B2C strategy in Ireland and UK:Project manage Marketing Design Team on all marketing campaigns from concept creation through to activation including research, press office, events, influencer collaboration, media partnerships and sponsorships, press, radio out of home advertising, creative design, online advertising, social media, website development, and all other touch pointsCollation and development of post campaign analysis reporting on campaign success and learningsManagement of third-party agency and stakeholder communicationsManagement of Meltwater campaign tracking and reportingManaging and tracking of multiple budgets simultaneously Product Marketing:Lead for all press office communications though third-party agencyResearch management identifying consumers behaviours and desiresProject manage review and print of all One4all Gift Card marcomm collateral ensuring always compliantIdentify and deliver effective point of sale collateral for retail partnersDevelopment of sales collateral for Retail and Card Partner teamsManage implementation of retail marketing and distribution partner strategy:Identify and present One4all-led distribution partner marketing opportunities Lead for all consumer awareness campaigns and estate in Irish sales channels such as An Post, Circle K, PostPoint and DealzMarketing, PR lead for Retailer AMs facilitating and identifying new and existing retail partner opportunities Briefing and delivery of copy, assets and artworkPost campaign analysis and reporting Manage B2C sponsorship opportunities, promotions and events: Discovery and negotiator of positive brand positingManagement of third-party communications including briefing, delivering, and approving copy, assets, scripts, artwork, assets, recordings, and all other aspects Liaising with Legal/Compliance on contracts, terms, and letters of agreement Collate and present post-sponsorship/event results Show less

Senior Marketing Specialist

• Mar 2020 - Apr 2021

Responsible for the implementation of the marketing strategy for the business in the UK and Ireland across B2C markets Manage implementation of PR consumer strategy including management of PR budgets Work in collaboration with Senior Marketing Communications Manager on creative for all above and below the line activity including TV, radio, press, product communications material and point of sale Liaise with media buying agency/media partners in implementing all campaign activity including post campaign analysis to achieve commercial goalsResponsible for distribution and clearance of copy to media Responsible for working closely with retail team on retail marketing activity, communications, email marketing, point of sale and identification of new opportunities and managing retail budget, includes Chambers IrelandProject manage printed product and communications material, including responsibility for spec, content, design, liaising with relevant departments, proofing, compliance and print to agreed budget Lead on An Post and PostPoint Distribution Partner activity sales channels and building relationships to ensure maximisation of marketing synergies, point of sale opportunities, communications and deployment of activity Show less

Senior Marketing Communications Executive

• Jan 2017 - Mar 2020

Maternity cover of Marketing & Communications Manager IRE & UK further leading to acquirement of permanent position post return of Marketing & Communications ManagerManage consumer PR function of One4all Gift Cards with agency, implementation of PR consumer strategy in Ireland and UK, including blogger and influencer engagement Manage PR and promotional budgetWork in collaboration with marketing team on creative for all above and below the line activity including TV, radio, press, outdoor, online, product communications material and point of saleLiaise with media buying agency in collaboration with Group Marketing Manager with regard to brief, budget, scheduling and post campaign analysis to achieve commercial goalsProject manage campaigns in collaboration with marketing and design team Responsible for working with retail team and retailers on retail marketing activity, communications, point of sale and identification of new opportunitiesManage of below the line activity, including sourcing of promotional material, point of sale material, administration, and communication to an agreed budgetProject manage printed product and communications material, including responsibility for spec, content, design, liaising with relevant departments and senior management, internal compliance and print to an agreed budgetWorking alongside Group Marketing Manager on marketing activity for consumer offline sales channels and building relationships to ensure maximisation of marketing synergies, point of sale opportunities, communications, and deployment of activityProvide marketing support for all new product development including the company’s newest product launch ‘Load-later multi-pack’ Show less

Marketing Advertising Executive

• Feb 2013 - Dec 2016

Liaise with PR agency, artist management, in house marketing team and design ensuring all elements of a show announcement and launch are in place, detailed and precise Working in coordination with Marketing & Advertising Manager, design, and external agency to ensure schedules and deadlines were with all phases of marketing plans were successfully delivered Management of media partnerships in collaboration with Marketing & Advertising Manager Managed marketing and advertising campaigns both ATL & BTL with external agencies and prepared reports accordingly Execution of digital marketing campaigns with key focus on issuing press releases, executing social media campaigns, developing, and updating company websites Responsible for marketing & advertising budgets of all major events while providing regular updates to key stakeholders Manage hospitality packages for events and guest list for record labels, artist family while also liaising with media in relations to accreditation requirements, reviewers, photographers etc. Manage travel and accommodation both VIPs and major event crew Support the Ticketing & Marketing Manager in event build-up and on event day on Box Office operations and advertising reconciliation Show less

Business Support Administrator

• May 2012 - Feb 2013

Project manage photo shoots from initial marketing and promotions organisation of the shoot day to the final product Prepare financial transactions and review budgets monthly with the Accounts department Class and merchandise sales by telephone and face to face Client account management Project manage photo shoots from initial marketing and promotions organisation of the shoot day to the final product Prepare financial transactions and review budgets monthly with the Accounts department Class and merchandise sales by telephone and face to face Client account management

Temporary Staff

• Dec 2011 - Apr 2012

Temporary Employment with Reed Specialist Recruitment BANK OF IRELAND, CORPORATE & PRIVATE BANKING Receptionist ERNEST & YOUNG Client Services Temporary Employment with Reed Specialist Recruitment BANK OF IRELAND, CORPORATE & PRIVATE BANKING Receptionist ERNEST & YOUNG Client Services

Working Holiday Visa, Australia

• Nov 2010 - Nov 2011

While in Australia I travelled the East Coast from Melbourne to Airlie Beach also working in Melbourne, Victoria and Dunsborough, Western Australia. These positions included an Executive Assistant role along with waitressing and some work on a dairy farm! While in Australia I travelled the East Coast from Melbourne to Airlie Beach also working in Melbourne, Victoria and Dunsborough, Western Australia. These positions included an Executive Assistant role along with waitressing and some work on a dairy farm!

Receptionist / EA

• Sep 2008 - Nov 2010

Executive Assistant to CEO Diary and time management Assist with company complaints process; respond to customer complaints in a timely manner Responsible for office management; coordination of day to day operations such as maintenance and facilities Liaise with Ticket and Marketing Manager regarding event planning and operations (box office management and advertising campaign reporting) and support onsite as and when required Executive Assistant to CEO Diary and time management Assist with company complaints process; respond to customer complaints in a timely manner Responsible for office management; coordination of day to day operations such as maintenance and facilities Liaise with Ticket and Marketing Manager regarding event planning and operations (box office management and advertising campaign reporting) and support onsite as and when required

Recruitment Consultant

• Jan 2008 - Jul 2008

Account managed clients of various industries continuing to build on existing relationships with a clear understanding and knowledge of their individual needs Conduct business development calls to maintain and develop client data base Conduct online market research regarding competitor activity and create weekly reports for manage-ment committee Create weekly online recruitment campaigns to advertise and market client’s positions Manage interview screening of candidate applications Negotiate terms of business and contract content including but not limited to contract duration and remuneration package details Show less