Experience

iBLUE COMMUNICATIONS

• China
• Advertising Services
• 1 - 100 Employee

• 客户副总监

  • Mar 2018 - Present

  主要负责欧莱雅集团旗下羽西、YSL、美即等美妆护肤品牌的整合营销传播（包含IMC campaign/双微/官网/H5/KOL投放/媒介采买等） 主要负责欧莱雅集团旗下羽西、YSL、美即等美妆护肤品牌的整合营销传播（包含IMC campaign/双微/官网/H5/KOL投放/媒介采买等）



CCE GROUP

• China
• Advertising Services
• 1 - 100 Employee

• 客户经理

  • Mar 2015 - Mar 2018

  负责肯德基、必胜客、惠氏Babynes、Fresh馥蕾诗等，横跨快消餐饮、母婴、美妆护肤不同领域的品牌线上数字营销活动 负责肯德基、必胜客、惠氏Babynes、Fresh馥蕾诗等，横跨快消餐饮、母婴、美妆护肤不同领域的品牌线上数字营销活动



Nike

• United States
• Retail
• 700 & Above Employee

• Marketing Operation Coordinator

  • Feb 2014 - Feb 2015

  - Work closely with retail brand presentation (RBP) team and brand design (BD) team on seasonal campaign launch at retail channel across China - Supervise whole project process from retail brief, group creative review to production kick-off - Provide best practices on campaign fixture/graphic technics to fit in execution budget Relavant project experiences: - Cross-category Aeroloft retail execution on Oct. 2014 (tier-1 campaign) - Running category Air Max 2015 retail execution on Jan. 2015 - Cross-category Dri-fit knit retail execution on Feb. 2015 (tier-1 campaign) - Cross-category Flyknit retail execution on Mar. 2015 (tier-1 campaign) Show less



Visimu

• Online music channel editor

  • Jun 2011 - Jun 2013

  - Chinese twitter account maintaining & Business developing - Updating online music video information and making weekly reports. - Chinese twitter account maintaining & Business developing - Updating online music video information and making weekly reports.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• International Marketing coordinator - APAC zone

  • Jun 2012 - Dec 2012

  Marketing coordinator of Maybelline NY in Asia-pacific zone - Support 14 APAC countries for their daily marketing strategy implementation to secure regional business growth - Coordinate between local countries and lab for demi-grande product test - Secure new launches by coordinating between product development team, local countries, factory and logistics - Coordinate between product development team and zone project manager to develop new projects - Consolidate and analyse country's sell-in data, price and consumer insights, which are dedicated to assist management team to have a helicopter view on the regional business development - Relavant researches at the regional level: beauty trend research, competitor product analysis, etc. Show less



Rémy Cointreau

• France
• Beverage Manufacturing
• 700 & Above Employee

• Marketing Assistant

  • Aug 2010 - Jul 2011

  - Leading tasting project mainly for Champagne brand Piper Heidsieck, including execution of logistics, budget calculation, bottle and material ordering, multi-communication, etc. - Regular reports to marketing director and other senior brand managers, eg. year end off-trade promotion recap, annual overview of share of voice, brand's KPI overview, evolution on sales volume for specific periods, etc. - Assisting important annual meetings by briefing movie and online searching work. - Leading tasting project mainly for Champagne brand Piper Heidsieck, including execution of logistics, budget calculation, bottle and material ordering, multi-communication, etc. - Regular reports to marketing director and other senior brand managers, eg. year end off-trade promotion recap, annual overview of share of voice, brand's KPI overview, evolution on sales volume for specific periods, etc. - Assisting important annual meetings by briefing movie and online searching work.



K-Swiss Global Brands

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Sales assistant (Part time)

  • Mar 2009 - Mar 2009



Christian Dior Couture

• France
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• Sales assistant (Part time)

  • Jun 2008 - Jun 2008

  Sales assistant for Internal sales meeting, responsible for selling sunglasses, umbrellas, hats of Dior, etc. Sales assistant for Internal sales meeting, responsible for selling sunglasses, umbrellas, hats of Dior, etc.