Jason Berger
Director of Ecommerce at Elenco Electronics, Inc.- Claim this Profile
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Bio
Steve Schilling
Jason was the chief advocate and champion of Ecom at Oil-Dri. He grew the branded business significantly during his time at ODC showcasing a mastery of E-commerce with deep comprehension of Digital Marketing, especially for branded items. Jason exhibited strong collaboration and negotiation skills for SaaS vendors that culminated in win-win scenarios for both parties. He is a valuable asset and will be missed.
Lisa Mak
Jason is a seasoned eCommerce professional with in-depth knowledge and expertise in managing the Amazon business. He is a pleasure to work with and excelled in collaborative projects with other divisions across the organization especially Digital Marketing. He helped standardize the Cat’s Pride and Jonny Cat brands across the Amazon Marketplace and created an SEO-friendly Brand Store and A+ Detail pages. He expertly managed the Amazon Advertising business which led to a strong ROAS and high New to Brand sales and metrics. Jason is always willing to lend a hand and share his knowledge with others—he helped my team learn more about eCommerce marketing and collaborated with our media agency to improve Search campaigns. I highly recommend him.
Steve Schilling
Jason was the chief advocate and champion of Ecom at Oil-Dri. He grew the branded business significantly during his time at ODC showcasing a mastery of E-commerce with deep comprehension of Digital Marketing, especially for branded items. Jason exhibited strong collaboration and negotiation skills for SaaS vendors that culminated in win-win scenarios for both parties. He is a valuable asset and will be missed.
Lisa Mak
Jason is a seasoned eCommerce professional with in-depth knowledge and expertise in managing the Amazon business. He is a pleasure to work with and excelled in collaborative projects with other divisions across the organization especially Digital Marketing. He helped standardize the Cat’s Pride and Jonny Cat brands across the Amazon Marketplace and created an SEO-friendly Brand Store and A+ Detail pages. He expertly managed the Amazon Advertising business which led to a strong ROAS and high New to Brand sales and metrics. Jason is always willing to lend a hand and share his knowledge with others—he helped my team learn more about eCommerce marketing and collaborated with our media agency to improve Search campaigns. I highly recommend him.
Steve Schilling
Jason was the chief advocate and champion of Ecom at Oil-Dri. He grew the branded business significantly during his time at ODC showcasing a mastery of E-commerce with deep comprehension of Digital Marketing, especially for branded items. Jason exhibited strong collaboration and negotiation skills for SaaS vendors that culminated in win-win scenarios for both parties. He is a valuable asset and will be missed.
Lisa Mak
Jason is a seasoned eCommerce professional with in-depth knowledge and expertise in managing the Amazon business. He is a pleasure to work with and excelled in collaborative projects with other divisions across the organization especially Digital Marketing. He helped standardize the Cat’s Pride and Jonny Cat brands across the Amazon Marketplace and created an SEO-friendly Brand Store and A+ Detail pages. He expertly managed the Amazon Advertising business which led to a strong ROAS and high New to Brand sales and metrics. Jason is always willing to lend a hand and share his knowledge with others—he helped my team learn more about eCommerce marketing and collaborated with our media agency to improve Search campaigns. I highly recommend him.
Steve Schilling
Jason was the chief advocate and champion of Ecom at Oil-Dri. He grew the branded business significantly during his time at ODC showcasing a mastery of E-commerce with deep comprehension of Digital Marketing, especially for branded items. Jason exhibited strong collaboration and negotiation skills for SaaS vendors that culminated in win-win scenarios for both parties. He is a valuable asset and will be missed.
Lisa Mak
Jason is a seasoned eCommerce professional with in-depth knowledge and expertise in managing the Amazon business. He is a pleasure to work with and excelled in collaborative projects with other divisions across the organization especially Digital Marketing. He helped standardize the Cat’s Pride and Jonny Cat brands across the Amazon Marketplace and created an SEO-friendly Brand Store and A+ Detail pages. He expertly managed the Amazon Advertising business which led to a strong ROAS and high New to Brand sales and metrics. Jason is always willing to lend a hand and share his knowledge with others—he helped my team learn more about eCommerce marketing and collaborated with our media agency to improve Search campaigns. I highly recommend him.
Credentials
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Trained Mentor
Mentor CollectiveAug, 2022- Oct, 2024 -
Amazon DSP Campaigns Certification
AmazonMay, 2022- Oct, 2024 -
Amazon Retail for Advertisers Certification
AmazonMay, 2022- Oct, 2024
Experience
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Elenco Electronics, Inc.
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United States
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Consumer Goods
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1 - 100 Employee
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Director of Ecommerce
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Nov 2022 - Present
Elenco is a $25M STEM toy company and the maker of the SNAP CIRCUITS brand. •Lead and oversee strategic development, execution, and growth of Amazon and all online ecommerce initiatives. •Manage $12MM in online sales. •Drive revenue, enhance customer experience, and optimize operations to ensure success. •Oversee Online Marketplaces for Walmart.com, Target.com, Kohl’s and Macys. •Full P/L responsibilities. •Successfully passed through 6.1% price increase at Amazon Elenco is a $25M STEM toy company and the maker of the SNAP CIRCUITS brand. •Lead and oversee strategic development, execution, and growth of Amazon and all online ecommerce initiatives. •Manage $12MM in online sales. •Drive revenue, enhance customer experience, and optimize operations to ensure success. •Oversee Online Marketplaces for Walmart.com, Target.com, Kohl’s and Macys. •Full P/L responsibilities. •Successfully passed through 6.1% price increase at Amazon
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Oil-Dri Corporation of America
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United States
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Mining
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300 - 400 Employee
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Director Of Ecommerce
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Dec 2020 - Jun 2022
Oil-Dri Corporation, NYSE: ODC, is a $300M company and the maker of Cat’s Pride® and Jonny Cat® litter. Our expertise in absorbent minerals has been leveraged in our rapidly growing branded and private label businesses. •Recruited and tasked to develop and lead the eCommerce strategy team at Oil-Dri. •Managed $16MM in online sales. •Incrementally grew online sales +145% at Amazon. •Revamped Amazon Advertising strategy to produce an overall 60% conversion rate (category average for cat litter is 40%). •Managed Chewy direct site and Private Label initiatives. •Started relationship and selling with Petco.com •Created and implemented a successful EMAP (Minimum Advertised Price) policy •Oversaw Walmart.com and Target.com accounts Show less
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Hartz Mountain Corporation
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United States
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Manufacturing
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100 - 200 Employee
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Senior Sales Director eCommerce
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Jan 2019 - Aug 2020
Global Pet Industry Leader for Flea and Tick, Dog/Cat Treats, Pet Pads, and Dog Toy products under the Hartz, Home Protection, Oinkies, Duraplay and Delectables brands. Hartz has a Market Capitalization of $300M.• Created the eCommerce team at The Hartz Mountain Corporation• Manage $44M in online sales. Report to the CEO.• Incrementally grew online sales +2100% at Amazon and Chewy.com sales from $2M to $44M (est) in less than 4 years.• Manage 3 direct reports and 2 rep groups.• Developed the digital marketing and digital sales strategy with a heavy emphasis on online marketing, merchandising and web analytics. • Direct and oversee the organization's digital strategy, eCommerce sales and marketing policies, objectives, and initiatives. • Lead the transition of the company’s online retail operations.• Responsible for the online customer shopping and user experience.• Execute short and long term business plans and forecasts for continued sales and profit growth• Provide cross-functional team leadership to establish priorities for online product development, product management and product marketing projects and ensure timely execution.• Create online advertising and marketing strategy including Amazon Advertising (Amazon Sponsored Search and Amazon Display Search)• Created Minimum Advertised Price (MAP) program to increase margins for Hartz and retail partners.• Full P/L responsibility and forecasting. Show less
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Senior Director of eCommerce Sales and Pet Specialty Channels
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Sep 2017 - Jan 2019
Promoted to role with additional responsibility after one year. New responsibilities included overseeing the new Pet Specialty Channel managing relationships with Petco and PetSmart.• Successful in placing 12 new products in both Petco and PetSmart in over 3000 stores.• Added items on Petco.com and PetSmart.com• Incrementally grew online business $13M during this time with an additional $1m from Pet Specialty.• Managed 3 Direct Reports and 2 Rep Groups.
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Senior Director of eCommerce Sales
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Oct 2016 - Sep 2017
• Managed the partner relationships with Amazon and Chewy.com• Online sales grew incrementally by $7M.• Extremely data driven and expert at Amazon Analytics and performed competitive analysis and customer relationship management tools to outperform online competitors.• Managed 3 direct reports and 2 rep groups.
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Outward Hound
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United States
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Manufacturing
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1 - 100 Employee
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Vice President of eCommerce Sales
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Sep 2015 - Sep 2016
Global Pet Industry Leader for Pet Fashion, Life Jackets and Toy products under the Outward Hound, PetStages, Bionic and Nina Ottosson brands. Outward Hound has a Market Capitalization of $50M After 9+ years at Radio Systems Corp I was recruited by Outward Hound to create and lead their eCommerce Team. • Managed over $8M in eCommerce sales. • Incrementally grew sales by $2M • Accountable to lead, develop and grow the online eCommerce sales channel. • Partnered with key and strategic eCom accounts such as Amazon, Amazon Canada, Amazon United Kingdom, Amazon France, Amazon Germany, Chewy.com, Dog.com and Doggyloot. • Led sales strategy and promotion for outwardhound.com to become a best in class website. Proficient with Bronto, Magento, Google Analytics, Adwords and Search Engine Optimization. • Executed Amazon Media Services and Amazon Media Group campaigns on Amazon as well as set cadence and strategy for Deal of the Day, Lightning Deals, Best Deals, Price Discounts, and Vendor Powered Coupons. • Managed one direct employee. Show less
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Radio Systems Corporation
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United States
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Consumer Goods
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400 - 500 Employee
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Senior National eCommerce Sales Manager
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Jan 2014 - Sep 2015
Global Pet Industry Leader for Pet Electronics, Wireless Fences, Dog Trainers, Litter Boxes, Feeders and Fountain products under the PetSafe, Drinkwell, ScoopFree, Premier, SportDog and Invisible Fence brands. Radio Systems Corp has a Market Capitalization of $300MPromoted to position after 4 years of consistently exceeding sales goals. • Responsible for over $55M in eCommerce sales annually for this leader in the pet industry.• Incrementally grew the business $17M during this time.• Initiated and cultivated the top eCommerce relationships within the pet industry. (Amazon, Wag, Petco.com, Groupon, Walmart.com)• Launched Amazon promotional campaign for Prime Day which resulted in over $1M sales in one day.• Planned Deal of the Day, Amazon Media Group, Amazon Marketing Services, Lightning Deals, Best Deals, Coupons, Price Discounts and participated in Q4 Holiday and other promotional events.• Strong strategic thinker, able to translate overall business strategy and target consumer insights into a compelling, profitable, and winning online strategy.• Developed and executed strategies for all eCommerce programs intended to drive traffic & conversion and business growth with direct and partner websites.• Worked with the marketing team to execute a web merchandising strategy that is unique to how the consumer shops online.• Key leader in developing the strategy to support online marketing and social media marketing.• Provided insights and direction for new and current products, pricing strategies and market research.• Managed 2 direct reports (1 at headquarters and 1 SVS at Amazon).• Led the MAP (Minimum Advertised Program) team. First relevant program for the Pet Industry. Show less
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National eCommerce Sales Manager
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Jan 2010 - Jan 2014
Promoted to role after 3 years of building the eCom sales from small beginnings to a nationally recognized online brand.• FY 2014 grew the Amazon business 50% and $13.6M incrementally• Created the Authorized Retailer, Serialization and Minimum Advertised Price (MAP) program to learn and thoroughly understand where our products were being sold and by whom and to ensure they are being sold in a positive selling environment.• Launched and Managed our eBay direct storefront which received a Top Rated Plus Feedback score of 99.2%. Show less
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eCommerce Sales Manager
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Aug 2006 - Jan 2010
Recruited by Radio Systems Corp after I finished my MBA to build and lead the eCommerce Team. • Responsible for the introduction of eCommerce at RSC.• Built, launched and actively managed PetSafe.net for direct selling.• Won the prestigious Amazon Vendor of the year award in 2008 at the Amazon Vendor Summit.
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Education
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The George Washington University
BA, International Affairs -
2004 - 2006
St. John's University
MBA, International Business
Community
