Experience

Naborforce

• United States
• Individual and Family Services
• 1 - 100 Employee

• Head of Marketing

  • May 2023 - Present

  Naborforce is disrupting the traditional caregiving paradigm, tackling social isolation and aging in place at scale. Utilizing a tech-enabled platform, Naborforce connects older adults to a network of “Nabors” for social engagement and on-demand support with errands, transportation, and help around the home. Developing the marketing function by setting the strategy and building the brand, team, and channels to drive growth. Naborforce is disrupting the traditional caregiving paradigm, tackling social isolation and aging in place at scale. Utilizing a tech-enabled platform, Naborforce connects older adults to a network of “Nabors” for social engagement and on-demand support with errands, transportation, and help around the home. Developing the marketing function by setting the strategy and building the brand, team, and channels to drive growth.



Homes.com

• United States
• Real Estate
• 100 - 200 Employee

• VP of Marketing

  • 2022 - 2023

  Led a new Residential Marketplaces marketing department, bringing together the Homes.com and Homesnap acquisitions into a new business unit to compete with Zillow by connecting real estate agents, brokerages, and home buyers. Oversaw brand, demand generation, product marketing, lifecycle marketing, creative, marketing analytics, and marketing strategy. Led a new Residential Marketplaces marketing department, bringing together the Homes.com and Homesnap acquisitions into a new business unit to compete with Zillow by connecting real estate agents, brokerages, and home buyers. Oversaw brand, demand generation, product marketing, lifecycle marketing, creative, marketing analytics, and marketing strategy.



Stride, Inc.

• United States
• E-Learning Providers
• 700 & Above Employee

• VP of Marketing

  • 2018 - 2022

  Stride (formerly K12) is a public, $1.5 B technology-based education company that prepares learners of all ages for the future. Led department responsible for brand strategy and development, customer journey, consumer insights, integrated marketing campaigns, creative services, social media, content marketing, and websites. Led major corporate project to rename and reposition the company. Scaled the processes, tech stack and team (from 25 to 70 people) to support multiple lines of business. Overhauled the organic social media channels, expanding from 3 to 35 channels and increasing engagement rates 400%. Show less



Storyblocks

• United States
• Software Development
• 100 - 200 Employee

• VP of Marketing

  • 2016 - 2018

  Storyblocks is an international subscription-based stock media company that empowers creators (from hobbyists and freelancers to Fortune 500 companies) with high-quality, affordable digital assets including video, audio, and images. Developed a skilled digital marketing team and built out new brand, creative, and direct sales capabilities. Led 30-member marketing and sales team. Simplified the brand architecture by sunsetting brands and renaming and repositioning the company. Championed a more customer-centric and transparent approach to free trial acquisition strategy that increased active user rate from 62% to 84%. Launched sales function by putting a strong leader in place and pivoting target market to prospective API clients. Show less



Custom Ink

• United States
• Retail
• 700 & Above Employee

• VP of Marketing

  • 2011 - 2016

  Key member of leadership team that grew Custom Ink, the leading e-commerce provider of custom apparel for groups and occasions, from $50M in sales to $300M. Fueled double-digit growth each year by increasing brand awareness, effective advertising and strong repeat and referral rates. Developed the marketing function to be multi-channel (PR, television, catalog, print, radio, digital, social media, PPC, email, and CRM) and to manage the complete customer lifecycle from awareness and consideration to acquisition, engagement, and retention. Grew marketing function to a 25-member department with $30M marketing budget. Show less

• Director, Customer Acquisition

  • 2008 - 2011

  Developed new acquisition channels and managed existing search channel. Channels included SEO, SEM, email, online display, social media, direct mail, print, and more.



AOL

• United States
• Software Development
• 700 & Above Employee

• Campaign Management Marketing Director

  • 2006 - 2007

  Led team of online campaign managers responsible for product marketing and retention programs. Developed and executed campaigns that increased product adoption and usage, drove engagement and page views, and improved member retention. Worked in highly matrixed environment supporting multiple business owners, departments and products.

• Online Marketing Director

  • 2003 - 2006

  Managed online acquisition programs for dial-up and broadband products. Led team of 7 responsible for AOL.com, affiliate, SEM, SEO, paid media and email programs. Oversaw $30 million in annual promotional spending with forecasting and budgeting responsibility.

• Offline Senior Marketing Manager

  • 2001 - 2003

  Managed team responsible for broadband product direct mail and telemarketing channels. Developed and executed strategy for offer, list and creative testing. Collaborated with database team on segmentation, lead selection and model development. Managed all aspects of direct mail campaigns, including list selection, creative development, inbound vendor selection and scripting.



2nd Century Communications

• Marketing Programs Manager

  • 2000 - 2001

  Managed company’s direct mail campaigns. Analyzed and determined which promotional offers and lists to test. Established lead generation tracking system and sales call support system. Managed co-marketing initiative with Dell for managed desktop service. Coordinated program with operations, training and sales departments. Managed company’s direct mail campaigns. Analyzed and determined which promotional offers and lists to test. Established lead generation tracking system and sales call support system. Managed co-marketing initiative with Dell for managed desktop service. Coordinated program with operations, training and sales departments.