Experience

Wasatch County School District

• United States
• Education Management
• 1 - 100 Employee

• Communications Director/PIO

  • Jul 2018 - Present

  Responsible for internal and external communications for public school district serving nearly 8,000 students in grades PK-12. Manage crisis communication, media relations, Board of Education messaging, social media channels, external stakeholder communications, SchoolMessenger communications platform and two revisions of all District websites (2019 & 2022). Responsible for internal and external communications for public school district serving nearly 8,000 students in grades PK-12. Manage crisis communication, media relations, Board of Education messaging, social media channels, external stakeholder communications, SchoolMessenger communications platform and two revisions of all District websites (2019 & 2022).



Wasatch Education Foundation

• Heber City, UT

• Executive Director

  • Jul 2019 - Present

  Assist the Foundation Board operationally and administratively to facilitate activities including fundraising, events and scholarship program. Provide platform and fundraising management for student and parent group fundraising activities across the District, with an increase in individual, corporate and foundation donations from $283,152 in FY20, to $1.24M in FY21 and $2.2M in FY22. Assist the Foundation Board operationally and administratively to facilitate activities including fundraising, events and scholarship program. Provide platform and fundraising management for student and parent group fundraising activities across the District, with an increase in individual, corporate and foundation donations from $283,152 in FY20, to $1.24M in FY21 and $2.2M in FY22.



Park City Communications

• Park City, Utah

• Freelance writer specializing in marketing content and non-profit consulting

  • Apr 2012 - Present

  Freelance marketing and communications services, with a wide array of clients in a variety of fields and a focus on real estate. Other services include: • Original marketing & editorial content, including editing and re-writing website content • Electronic newsletter • Social media management, including Twitter, Facebook and LinkedIn • Press release creation and distribution • Traditional print newsletter content and design • Soup-to-nuts creation of marketing materials, from original concept, to design, print and distribution either in-house or via mailhouse • Non-profit special events/fundraising consulting • Grantwriting – specific experience with Summit County RAP and Restaurant Tax grants, Utah Arts Council and Park City Chamber/Visitor's Bureau Special Events grant Show less



Summit Group

• United States
• Advertising Services
• 1 - 100 Employee

• Content/PR Manager

  • Aug 2015 - Jul 2018

  • Responsible for generating local and national earned media opportunities for clients through placements and contributed content, press releases, media advisories, etc. Included public affairs and government relations/legislative activities • Clients included Utah State Board of Education, Children's Miracle Network Hospitals, Base2 Solutions, EY, Pfizer, Cavalia, Morris Murdock Travel, Feld Entertainment, AAA MountainWest and Subway Restaurant markets in Michigan, Virginia, Jacksonville, Missouri, Arkansas, Waco, and Tennessee • PR event creation, execution and follow-up • Extensively client-facing • Expert roundtable development & execution • Public affairs activities included developing and bringing proposed legislation to the Utah session; identifying and prepping advocates for subcommittee testimonies; garnering earned media placements around legislation during session (successful bills included passing of H.B. 308 Creation of the Immunization Module [2017] & S.B. 208 PBM Amendments [2018], and defeat of H.B. 163 Importation of Generic Pharmaceuticals [2018]) • Role included media training, deck preparation, media relations across multiple markets and tons of creativity in a fast-paced environment Show less



Discovery Gateway Children's Museum

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Development & External Relations Director

  • Aug 2012 - Jul 2015

  • Responsible for management and mentoring of the Development and Marketing/Communications staffs, including Marketing & Communications Coordinator, Creative Director, and Development Manager. • Achieved month-over-month gains in membership revenue and attendance through expansion of marketing channels, increased media exposure and creation of new membership products, resulting in 222,000 on-site visitors in 2014. • Mentored Development Manager to increase volume and value of Foundation asks by 50%. • Responsible for ensuring all outgoing communication is consistent in voice and style, including all CEO messaging, grant and sponsorship proposals, advertising and donor acknowledgements. • Staff liaison to board committees, including Development, Fundraising/Events and STEM. • Responsible for acquisition and stewardship of corporate sponsorships, including Harmon’s, Ken Garff and USDA. • Oversight of: o Earned and support revenue o Special events o Membership (3,000+ member households) o Marketing and PR, including all media buys and negotiation of media sponsorships and contracts o Department budgets o Developing sponsor and community partner relationships o Inspiring the Marketing/Communications and Development team to the highest possible level of performance. • Acting media spokesperson, including on-air interviews both in-studio and onsite. Show less



Park City Institute

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Director

  • Dec 2005 - Apr 2012

  • Directed all marketing efforts for non-profit performing arts organization including development and implementation of ad and publicity plan (including budget, IOs, negotiation of rates and media sponsorships) for each event & performance at Park City's Eccles Center and the St. Regis Big Stars, Bright Nights outdoor concert series at Deer Valley Resort. • Acted as in-house graphic designer, creating all artwork and collateral for promotion of events and performances, including print advertising, playbills, online art and season brochure. • Worked with ad agency to create new website elements, while managing and updating website using WordPress dashboard. • Prospected and fulfilled marketing sponsorships with area print outlets. • Created New Media products, including electronic newsletters and social media campaigns. • Wrote a portion of radio spots and press releases. • Managed media contacts and coverage of events, pitched story ideas with print and electronic media, coordinated advance interviews with performers and managed day-of-show reviewers and photogs. • Wrote marketing and outreach grants, including those for Utah Arts Council, Park City Chamber/Bureau, Summit County RAP and Restaurant Tax grants. Show less



American Cancer Society

• United States
• Non-profit Organizations
• 700 & Above Employee

• Corporate Development Director

  • Nov 2002 - Dec 2005

  •Launched new, company-wide workplace wellness initiative, "ACS at Work;" prospected and signed up dozens of companies throughout Wasatch Front for American Cancer Society wellness programs promoting employee health. •Staff lead for fundraising events - Daffodil Days and Sword of Hope gala. •Extensive volunteer coordination in committee and at events. •Launched new, company-wide workplace wellness initiative, "ACS at Work;" prospected and signed up dozens of companies throughout Wasatch Front for American Cancer Society wellness programs promoting employee health. •Staff lead for fundraising events - Daffodil Days and Sword of Hope gala. •Extensive volunteer coordination in committee and at events.



Kimball Art Center

• Park City, Utah

• Marketing Director

  • Sep 1999 - Jun 2002

  •Scheduled and designed all marketing and print media promoting non-profit community art center exhibitions, classes and events, including website, monthly newsletter, print advertising and annual Park City Art Festival program. •Created Park City Art Festival sponsorship program, growing cash and in-kind sponsorships by prospecting and managing new supporters for annual event drawing more than 50,000 patrons over two days. •Initiated co-op marketing partnership with Utah Office of Tourism four years before official UOT cooperative marketing program went in to effect. Show less



The Park Record Newspaper

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Scene Editor

  • Apr 1996 - Sep 1999

  •Covered county government before moving into arts & entertainment post. •Managed roster of freelance writers for special sections and reviews. •Received Utah Press Association awards for Best Feature and Best News Story. •Covered county government before moving into arts & entertainment post. •Managed roster of freelance writers for special sections and reviews. •Received Utah Press Association awards for Best Feature and Best News Story.



WJYE 96.1 FM

• Buffalo, NY

• Promotions Director/Administrative Assistant

  • Jun 1993 - Jan 1995

  •Worked with sales force to promote clients through on-air giveaways and live remotes. •Created sales proposals. •Voiceover work, including national spots for launch of STARZ network. •Worked with sales force to promote clients through on-air giveaways and live remotes. •Created sales proposals. •Voiceover work, including national spots for launch of STARZ network.