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Elias Sabella

Digital and Production Manager at Switzerland Tourism

Contact Information

us****@****om

(386) 825-5501

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Location

Dubai, United Arab Emirates, AE

Languages

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Digital and Production Manager
- Oct 2014 - Present
• Organizing and executing the biggest annual GCC social media summit in Europe with 20 of the biggest influencers in the Middle East and GCC. A total of 200 influencers and celebrities have taken part over the past 4 years generating over 400 Million contacts. • Swisstainable Roger Federer campaign, 4 OOH ran in the UAE and 16 Digital OOH ran in Saudi Arabia. The material used in the banner in the UAE was recycled and used to make bags which were used as giveaways to trade and media representatives. • Swisstainable Roger Federer campaign, 4 OOH ran in the UAE and 16 Digital OOH ran in Saudi Arabia. The material used in the banner in the UAE was recycled and used to make bags which were used as giveaways to trade and media representatives. • Building and activating digital marketing strategies across all channels such as paid search, paid social, video, display & programmatic: SEO and SEM (Teads/Youtube Ads/Google Ads) within different segments (Health and Medical Tourism/Luxury Travelers /Families) • In charge of daily, weekly and monthly social media content strategy and content calendars for each platform as well as posting, managing and handling of all social media accounts for Switzerland Tourism in Arabic (Facebook, Twitter, Tik Tok, Linkedin, Instagram and Youtube). Show less

Assistant Account Executive
- Jan 2014 - Apr 2014
Participated in strategic brand brainstorming sessions to develop tailored creative briefs for diverse audiences and markets, including Dove, Nutella, Mazda, RTA (Road and Transport Authority), Unilever, City Center and Rexona. • Spearheaded the successful launch of the new Mazda M3 in Dubai, United Arab Emirates through the planning and execution of an exclusive VIP event at the showroom featuring engaging activations and giveaways for over 200 guests. • Coordinated and executed multiple voice-over recording sessions for RTA radio advertisements on popular local channels such as Al Aaan, Virgin Radio, and Dubai 92 to ensure maximum reach and impact for the campaign. Show less

American University in Dubai
Bachelor of Business Administration (BBA), Marketing

2010 - 2014
Florida International University
Exchange Program

2012 - 2013
EMDI Institute of Media and Communication
Diploma, Advertising and Media

2010 - 2011

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