Director of Communications and Development

• Nov 2021 - Present

Responsible for building awareness, credibility, and love for Africa's biggest classroom and most popular educational cartoons and products within the African continent and beyond. As well as leveraging the love and impact of our programs to create a viable pathway toward financial sustainability for Ubongo through grants, philanthropic contributions, and earned revenue. I lead Ubongo's Marketing, Strategic Communications, Revenue, and Fundraising functions. Strategy | Fundraising | Brand-Building | Communications | Data-Driven Decision-Making | Leadership Show less

Head of Communications and Development

• Oct 2021 - Dec 2022

Ubongo is Africa's most scaled EdTech innovation, reaching 27+ million families across 22 African countries with localized edutainment on TV, radio, mobile and digital. During my 5+ years tenure with the organization, I’ve:- Grown Pan-African recognition, credibility, and love for Ubongo’s educational brands and products (avg. NPS of 65 in 6 key markets). These include TV and radio programs, mobile VAS, apps, ebooks, multi-lingual YouTube channels, and merchandise- Managed, supported, and grown 5 revenue streams and generated over $5 million in grants, philanthropic contributions, licensing and royalties, product sales, and program service revenue- Led and trained Ubongo’s marketing, communications, outreach, and fundraising teams- Developed the brand best practices, go-to-market strategies, partnerships, and monetization models for all products and services - Cultivated Ubongo’s reputation and profile as the leading African EdTech innovation through strategic communications, creative marketing, and stakeholder engagement Show less

Head Of Marketing and Communications

• Nov 2019 - Sep 2021

Marketing Manager

• Apr 2017 - Nov 2019

Actor

• Jan 2020 - Nov 2021

Black Unicorn is a Tanzania-based media production house with the goal of elevating storytelling for and by African millennials. I've had the privilege of being a part of several Black Unicorn Studios productions, including: - Baba's House, a stage play set to premiere in late 2020 - The Big 3, Black Unicorn's first stage play in 2018 - Sikiliza, the web-based talk show produced by Black Unicorn's co-founder, Angela Ruhinda in 2017 - Midnight, a short-film produced by Black Unicorn Studios and Alkemist Media in 2018 These experiences taught me the level of professionalism and dedication required of actors and have helped deepen my respect for the craft. Show less

Media and Content Producer

• Nov 2014 - Nov 2021

I’ve worked with both nonprofit and for-profit organizations to create compelling multimedia content that builds brand awareness, some of my past clients include The Critical Lede Podcast, The Telling Room, PureDriven Digital Marketing Agency, and the Gaudino Fund, a learning fund within my alma-mater, Williams College. My recent clients include: - Girl Effect, London, U.K (work remotely) | July 2018 - Feb 2020 Girl Effect is a non profit that builds youth brands and mobile platforms across the globe which empower girls to change their lives. I helped them launch their Tanzania brand, Tujibebe, and created content for their digital campaign and global online platform, Springster. Kazi Box, Dar es Salaam, Tanzania | April 2019 - August 2019 - Kazi Box is Tanzania’s first ever web and mobile based subscription service which offers companies a library of HR and legal tools and information. I worked with them to develop and execute their launch strategy for Tanzania, including, BTL and social media campaigns. Show less

Content Marketer

• Oct 2016 - Apr 2017

* In May 2016, Ringier Africa (ZoomTanzania’s parent company) and One Africa Media merged to form Ringier One Africa Media (ROAM). In doing so, my job role expanded to managing content for ZoomTanzania, Cheki, and BrighterMonday. • Write high-quality articles for the 3 brands’ blogs with a focus on optimising conversion paths to product pages • Track, analyse and report on performance of blog articles with Google Analytics • Develop relationships with popular bloggers to increase the number of external links to brands’ websites • Collaborate with community manager, email, and performance marketers for amplification of high-value blog articles • Coordinate with design team to create photos, infographics, and videos for content pieces • Work with Campaign Manager to write up partnership proposals, press releases, and media stories for all brands Show less

Content Writer

• Jan 2016 - Apr 2017

Responsible for creating and driving all of company’s content marketing efforts. • Work with marketing team to develop and implement annual marketing strategy • Apply SEO and user experience (UX) expertise to write copy for company’s website • Collaborate with designer to create online and offline sales materials that lead customers down sales pipeline • Write over 100 long and short-form blog articles on topics like, employment, real estate, lifestyle, business, and travel • Provide copy for routine communication projects: e-newsletters, brochures, banner ads, landing pages, and press releases ZoomTanzania is the most trusted and effective online marketplace in Tanzania. With over 160,000 registered members and 2.2 million active users buying / selling products and services, we provide the ideal environment to grow your business. Show less

Content and Digital Marketing Associate

• Sep 2014 - Aug 2015

• Researched, wrote and edited bi-weekly blog articles on best practices and trends in online marketing • Wrote meta descriptions, titles, description tags and image alt-text, in order to optimize web pages for search engines • Used information on buyer personas to write and edit customized content for email marketing campaigns • Conducted SEO keyword research and competitor analysis, and used keyword data to rewrite website content • Wrote and scheduled (using MS Excel) daily posts on agency’s Twitter, Facebook and LinkedIn accounts Show less

Multimedia Assistant

• Oct 2014 - Jun 2015

• Wrote and edited script for organization’s podcast, including; developing storylines, themes and interview questions • Handled technical production of podcast episodes, including; studio set up, recording and sound editing • Photographed and edited photos of organization’s programmes, for use on social media channels and newsletters Listen to podcast:https://soundcloud.com/tellingroom/sets/the-telling-room-podcast The Telling Room is a nonprofit writing center in Portland, Maine, dedicated to the idea that children and young adults are natural storytellers. Through writing and leadership programs the organization helps kids build confidence, strengthen literacy and public speaking skills. Show less

Documentary Photographer: Marketing and Communications

• Sep 2014 - Jun 2015

• Photographed and interviewed refugees and asylum seekers for non-profit’s website • Worked with Marketing and IT to design interactive web pages that enhance user experience with multimedia content As Maine’s only refugee resettlement program, Catholic Charities Maine Refugee and Immigration Services (RIS) is dedicated to helping those seeking a new life in America become independent, productive members of the community. • Photographed and interviewed refugees and asylum seekers for non-profit’s website • Worked with Marketing and IT to design interactive web pages that enhance user experience with multimedia content As Maine’s only refugee resettlement program, Catholic Charities Maine Refugee and Immigration Services (RIS) is dedicated to helping those seeking a new life in America become independent, productive members of the community.

Podcast Producer

• Jan 2013 - May 2014

• Produced bi-weekly podcast, curated social media engagement and shot videos for department events The Critical Lede is an educational podcast on topics in gender studies. The Critical Lede was originally a podcast run by academics at the communications studies department in University of South Carolina. • Produced bi-weekly podcast, curated social media engagement and shot videos for department events The Critical Lede is an educational podcast on topics in gender studies. The Critical Lede was originally a podcast run by academics at the communications studies department in University of South Carolina.

Learning and Communications Intern

• Jun 2011 - Aug 2011

• Interviewed staff for blog • Updated internship orientation manual and bylaws, and reviewed internship applications Twaweza collaborates with local communities to produce information about social services like education, health and infrastructure, so that citizens can hold their local governments accountable. • Interviewed staff for blog • Updated internship orientation manual and bylaws, and reviewed internship applications Twaweza collaborates with local communities to produce information about social services like education, health and infrastructure, so that citizens can hold their local governments accountable.