Experience

Morning Brew

• United States
• Online Audio and Video Media
• 200 - 300 Employee

• Director, Account Executive

  • Mar 2023 - Present

  - Accounted for 37% of Morning Brew's 2023 Upfront revenue

• Senior Brand Partner

  • Feb 2022 - Feb 2023

  - Generated 19% of Morning Brew's total ad revenue in 2022 - Responsible for leading 5 of Morning Brew's top 15 advertiser partnerships - Effectively executed a player-coach role, managing the Associate Brand Partner to achieve 185% of individual quota

• Brand Partner

  • Apr 2021 - Feb 2022

  - Generated 26% of Morning Brew's total ad revenue in 2021 - With a focus on omni-channel partnerships, I collaborated closely with FinServ/FinTech/Crypto brands to sell Morning Brew first-to-market product solutions: 1st Social Video Series, 1st Interactive Branded Content destination, 1st Event Sponsorship with custom segment

• Associate Brand Partner

  • Apr 2020 - Apr 2021

  I team up with Financial Services brands across investing, tax, crowdfunding, crypto, B2B payments, among others, to create strategic and multi-platform partnerships that engage today's modern business leader.If you're interested in partnering together, please reach out to scott@morningbrew.com



BrandVerge

• United States
• Advertising Services
• 1 - 100 Employee

• Director, Marketplace Partnerships

  • Dec 2018 - Apr 2020

  As a member of the founding team at BrandVerge, I led the growth of strategic brand and agency partnerships across the US. As a member of the founding team at BrandVerge, I led the growth of strategic brand and agency partnerships across the US.



Wavemaker

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Director, Business Development

  • Nov 2017 - Dec 2018

  - Recipient of agency’s first-annual PACED Award for standout contributions to the company’s progress - Launched Wavemaker's new positioning, product, & operations model during the merger of MEC & Maxus, increasing new business RFPs and invitations to pitch by 35 percent- Responsible for agency's revenue growth, spearheading the prospecting, custom pitch presentations, and on-boarding of new clients - Key new business wins included Adobe, Bank of the West, Danone, IKEA, and NYSE.

• Manager, Business Development

  • Mar 2015 - Nov 2017

  - Skillfully project managed large-scale media pitches, with multiple work streams, resulting in over $2.1 billion in incremental media billings- Exceeded new business revenue goal by 23 percent, winning critical client accounts that included L’Oréal USA, Hertz, MetLife, O’Reilly, Vita Coco and WWE- New business growth directly contributed to the agency’s top three rank (RECMA) in North America during 2016- Created department’s best-practices and processes to effectively prospect, acquire, and onboard new clients Show less

• Senior Associate, Performance Marketing

  • Dec 2013 - Mar 2015

  - Recipient of agency's ‘Get $#!t Done’ award for exceptional client service- Led Marriott’s DMP relationship with Oracle/BlueKai and created a data driven strategy that allowed client to exceed their yearly revenue benchmark by 23 percent - Activated and optimized a full-year eCommerce campaign that drove a 31 percent increase in room- night conversions. Campaign received a 2014 HSMAI Adrian Award (Bronze) for it's performance.

• Associate, Digital Strategy

  • Jul 2012 - Dec 2013

  - Analyzed market trends & audience insights to create integrated media campaigns across digital channels, including the first travel brand to activate with Facebook Audience Manager - Negotiated, launched and actively managed Marriott Hotel’s 2013 “Travel Brilliantly” campaign which was awarded a Gold Standard in Innovation by the Internationalist



Penn State Smeal College of Business

• Higher Education
• 100 - 200 Employee

• Marketing Research Assistant

  • May 2011 - Aug 2011

  Assisted Smeal Business School Professors and PHD candidates with tasks such as; survey coding and analysis, survey editing, focus groups, referencing research documents, and organizing research sources using Zotero software. Assisted Smeal Business School Professors and PHD candidates with tasks such as; survey coding and analysis, survey editing, focus groups, referencing research documents, and organizing research sources using Zotero software.