Director, Marketing and Sales

• Apr 2019 - Present

WRK Group is primarily a franchisee of Eat the Frog Fitness for the Johns Creek and Alpharetta communities. I manage the marketing, community outreach, and lead generation while working closely with our sales team to build our membership during the presales period.As a brand new concept in Georgia, we're excited to be the only small group fitness training program that combines Olympic-inspired athletic training, cutting-edge technology, and the science of your body to deliver the most advanced workout in the market.Coming soon to the Kroger shopping center on the corner of State Bridge Rd and Jones Bridge Rd, we are currently enrolling Founding Members at our lowest rates ever. Feel free to reach out to me with any questions.

Bartender

• Jul 2010 - Present

Bartender and Bar Setup at Ultra Premium and Super Suite experiences inside Mercedez-Benz Stadium.Bartender in Super Suites at Georgia Dome for various events.

Marketing Manager

• Feb 2018 - Mar 2019

* Managed all Marketing for The Roof at Ponce City Market, including beer garden/restaurant 9 Mile Station, boardwalk amusement park Skyline Park, vintage bar and event space RFD Social, event space Rooftop Terrace, and private club 12 Cocktail and Social Club* Managed Partnerships and Public Events through every phase: ideation, planning, promotion, execution* Managed all digital properties including 6 websites (through Squarespace) and 8 social media channels* Introduced the first rooftop Igloos to Atlanta and generated over $100k in additional revenue* Ideated and promoted first ever Mardi Gras event leading to record sales day (40% over previous record)* Redesigned 9 Mile Station’s menu and website, as well as custom menus for private and public events* Member Services liaison for launch of brand new private club; managed all member communications

Digital Marketing Coordinator

• Feb 2013 - Jul 2017

• Email Marketing and Automation – created and managed entire and various automations for company, including Welcome, Nurture, Content Drip, Cart & Browse Abandonment, Win-Back, Post-Purchase, Loyalty, Anniversary, Birthday, Form entry/verification• Online Advertising – created entire advertising campaigns including copy/ creative direction, targeting, testing and analysis; developed entire search campaigns from keywords to copy to various extensions; managed 6-figure advertising budgets with direct e-commerce conversions reporting• Social Media Advertising – initiated all social media advertising for company across Facebook and Twitter utilizing various targeting methods, objectives and scheduling• Marketing Data Analysis – coded and ran correlational analysis of advertising/promotions/tactics; developed meaningful KPIs continuously with expansion of business and/or tactic; compiled complete reports of all promotions from every touchpoint to provide insights and recommendations• Customer Loyalty and Retention – created Loyalty program strategy, tactics and tiering• Conversion Rate Optimization – created landing pages for various campaigns, purposes, and mediums; ideated, created, built and managed an interactive Buyer’s Guide that increased conversion by over 100%; created various on-site UX tests and tactics• E-Commerce Platform Management – Magento platform experience with reporting, extension management and configuration, product catalog management and WordPress CMS content; installed and managed Enhanced E-commerce GA with complete Tag Manager installation• Marketing Promotions & Partnerships (Offline/Online) – brainstormed, created, developed, launched, tracked and iterated on many promotions, some independent and some with partners• CRM Management – built and managed database of consumers; analyzed various segments for varied purposes• Strong experience with Influencer Marketing• Track record of audience/list growth focused promotional activities

Marketing Intern, Demand Generation

• Jun 2012 - Jan 2013

Analyze and navigate sales funnel utilizing Salesforce.com;prepare, manage, and analyze marketing communications utilizing marketing automation software (Manticore/Pardot); analyze, report, and manage web traffic and conversion points using Google Analytics.

Social Media Associate

• May 2012 - Jun 2012

Pay-Per-Click Associate

• Jan 2012 - Apr 2012

Consumer Recruitier

• Oct 2010 - Jan 2012

Recruit participants for consumer research projects/studies.

Communications Associate

• Jun 2010 - Sep 2010

Focus on Expert Recruiting and Expert Management. Develop Communications Strategy for Expert Management/Relations

Corporate Development Intern

• May 2010 - Aug 2010

Research new markets and potential opportunities for start-up global entertainment and engagement company. Research and develop full business plan and implementation strategy for non-profit arm of corporation. Develop in-game economy and monetization strategy for flask-based social network game.

Bartender/Headwaiter/Banquet Server

• Feb 2008 - Apr 2010

Analytical Chemist

• May 2008 - Aug 2008

Performed HPLC analysis on various pharmaceutical products; suspension- and tablet-qualified.

Asset Manager/Student Assistant

• Apr 2005 - Dec 2007

Earth & Atmospheric Sciences Department.Inventory management. Accounting tasks. Administrative assistant. Various handyman and oddjobs. Reception engineer.