Experience

D'Addario & Company, Inc.

• Musicians
• 200 - 300 Employee

• Guitar+ Product Manager

  • Feb 2021 - Present



Freya Wilcox & The Howl

• New York, NY

• Guitarist, Singer, Songwriter, Manager

  • Nov 2012 - Present

  • Produced, managed and promoted professional blues-punk band in Brooklyn, NY • Managed merchandising, production, web development & digital strategy, accounting, budget, and booking • Produced, managed and promoted professional blues-punk band in Brooklyn, NY • Managed merchandising, production, web development & digital strategy, accounting, budget, and booking



TAI Jewelry

• New York City Metropolitan Area

• Digital Director

  • Sep 2019 - Feb 2021

  - Increased digital sales by 20% in the first year of strategic development and implementation - Oversaw, developed and optimized all efforts across digital platforms including social media, web development, customer service, content management, media planning, graphic design/branding, analytics, SEO and Ecomm among other responsibilities - Improved social media following and engagement drastically with between 100%-1,400% increases in sales from social platforms - Worked with wholesale and retail teams to support a 360 business model and increase total profits significantly across revenue streams Show less



Self-employed

• New York, United States

• Freelance Marketing Consultant

  • Jan 2017 - Sep 2019



GALE

• United States
• Advertising Services
• 700 & Above Employee

• Associate Marketing Strategist

  • Apr 2016 - Jan 2018

  • Worked with clients, creative & media planning teams to develop integrated content strategies, driving average monthly engagement increase of 309% across platforms, and a 178% increase in e-commerce revenue from Instagram • Developed copy for all social, web, e-commerce & email campaigns while managing social growth across 6 brands - optimizing customer service processes, working with clients to expand brand personas, and refining cross-channel user experience • Developed analytics reporting structure for all clients, including market research, competitor monitoring & qualitative performance tracking Show less



Mirrorball

• Advertising Services
• 1 - 100 Employee

• Digital Strategist & Content Curator

  • Mar 2014 - Mar 2016

  • Developed & executed digital strategy for both major initiatives and ongoing content strategy, working with developers, account managers and creative teams to craft a meaningful user experience, leading to the acquisition of over 18,000 followers • Strategized and project managed the development of brand assets including websites, apps, Tumblrs, videos, and creative to support brand initiatives and create attitudinal change amongst target consumers • Provided around the clock, on-the-ground social coverage for major brand initiatives, achieving many of the most successful activations to date, generating over 80k engagements and 2k new followers in a single Miami Art Week activation • Developed new business pitches, designing integrated cross-platform strategies to connect with consumers & strive for industry innovation • Led social content initiatives, hand-selecting highly influential artists & animators to produce exciting, platform-specific campaigns Show less



Freelance Marketing & Public Relations

• New York, NY

• Public Relations and Marketing Consultant - Music

  • Oct 2012 - Jun 2014

  • Worked with musicians to gain press coverage amongst local, national and international publications in order to obtain market leverage and increased sales/consumer loyalty • Worked with musicians to gain press coverage amongst local, national and international publications in order to obtain market leverage and increased sales/consumer loyalty



Mirrorball

• Advertising Services
• 1 - 100 Employee

• Digital Project Coordinator

  • Jun 2012 - Jan 2014

  • Worked with account teams to execute media campaigns and partnerships across multiple clients & platforms • Selected by VP to educate the digital team on optimization strategies based and market trends • Generated budget and KPI benchmarking processes, increasing budget surplus by 66% over 6 months • Consistently delivered all assigned projects on time and independently developed new analysis and optimization strategies for content team • Worked with account teams to execute media campaigns and partnerships across multiple clients & platforms • Selected by VP to educate the digital team on optimization strategies based and market trends • Generated budget and KPI benchmarking processes, increasing budget surplus by 66% over 6 months • Consistently delivered all assigned projects on time and independently developed new analysis and optimization strategies for content team



Lalo (Ink Master) & Jon Mesa (Best Ink)

• New York, New York

• Digital Assistant

  • Aug 2012 - Jan 2013

  • Worked with high profile tattoo artists to build optimized cross-platform strategies to increase visibility, refine branding and increase digital conversions • Worked with high profile tattoo artists to build optimized cross-platform strategies to increase visibility, refine branding and increase digital conversions



Beekman Beer Garden

• New York, New York

• Production Assistant

  • Jun 2012 - Sep 2012

  Ticketing systems management, admissions and box office for major concert events. Ticketing systems management, admissions and box office for major concert events.



Makshift Spurs

• New York, New York

• Guitar and Vocals

  • Apr 2012 - Aug 2012

  • Managed booking, publicity, community outreach and marketing • Wrote songs & wore leather pants. • Managed booking, publicity, community outreach and marketing • Wrote songs & wore leather pants.



Feast of Music

• United States
• Musicians

• Writer & Press Relations

  • Mar 2012 - Aug 2012

  • Reviewed local and touring bands, creating search optimized content for the Fest of Music website and social channels • Served as go-to for publicists and management agencies, assigning stories and communicating with writers to ensure consistent editorial roster • Reviewed local and touring bands, creating search optimized content for the Fest of Music website and social channels • Served as go-to for publicists and management agencies, assigning stories and communicating with writers to ensure consistent editorial roster



Paper Garden Records

• Brooklyn, NY

• Intern

  • Mar 2012 - Jul 2012

  Wrote press releases and site content, managed contact & press lists and researched markets. Wrote press releases and site content, managed contact & press lists and researched markets.



Grasstree

• Queensland, Australia

• Public Relations and Events

  • Nov 2008 - Nov 2011

  • Worked to develop press materials, gain publicity, promote & produce events (corporate and charitable) and maintain coverage in industry and public media • Worked to develop press materials, gain publicity, promote & produce events (corporate and charitable) and maintain coverage in industry and public media