Benedetta Neri
Account Director at Publicis Italy- Claim this Profile
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Italiano Native or bilingual proficiency
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Inglese Professional working proficiency
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Francese Professional working proficiency
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Spagnolo Elementary proficiency
Topline Score
Bio
Experience
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Publicis Italy
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Italy
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Advertising Services
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1 - 100 Employee
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Account Director
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Mar 2022 - Present
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DLV BBDO
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Italy
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Advertising Services
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100 - 200 Employee
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Account Director
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Jan 2021 - Feb 2022
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Account Supervisor
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Jan 2020 - Dec 2020
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Senior Account Executive
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May 2019 - Dec 2019
Gestione operativa dei progetti di comunicazione e di consulenza strategica: dalla pianificazione dell’attività, allo sviluppo del brief e delivery al cliente.Coordinamento dei reparti interni dell'agenzia.Gestione dei rapporti con la clientela nazionale ed internazionale.Gestione amministrativa del conto: dalla redazione di business plan, alla gestione dei budget di campagna, al monitoraggio della profitability e della staff utilisation.Supervisione e reportistica sull'andamento delle attività in corso.Clienti:- Beiersdorf (Nivea, Nivea Men, Labello): Gestione del piano editoriale e realizzazione di campagne social,realizzazione di campagne digital e videostrategy, gestione della piattaforma CMS del sito e realizzazione di concorsi a premi- Ace (Italia e International): Origination di campagne ATL, Design di Packaging, Realizzazione di concorsi a premi, Progetti di comunicazione interna- SmileSolar: Realizzazione di contenuti per il piano editoriale social
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Grey Group
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United States
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Advertising Services
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700 & Above Employee
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Account Executive
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Feb 2017 - Apr 2019
- Operational management of strategic and communication projects: from the planning of the activity, the brief development and strategy definition, the creative presentation, the production to the final delivery.- Monitoring and reporting on the operations in progress, ensuring projects running on time and on budget.- Supervision of the activities as a guardian of the brand, verifying all creative materials are consistent with the visual identity and the brand positioning and in line with client brief and requirements.- Support and Coordination of agency internal departments in order to create all brand communication materials (TV Commercials, Press & OOH Ads, Radios, Digital & Social ads, POS materials & Events)- Management of relations with national and international clients.- Drafting of project proposals or and business plans, detailing scope of work - objectives, activities, deliverables and timing.- Handling administrative tasks: management of campaign costs and client invoices, monitoring of the profitability and staff utilisation.Clients: Volvo, Infinity, Sofidel, Galbusera, Tre Marie, Ramazzotti, Randstad & New Business
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Account Executive
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Jun 2015 - Feb 2017
Clients: Nissan, Henkel (Dixan, General, Nelsen, Pril, Vernel), Airbnb, Alcon (Air Optix), Snam Clients: Nissan, Henkel (Dixan, General, Nelsen, Pril, Vernel), Airbnb, Alcon (Air Optix), Snam
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Education
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Poli.Design - Founded by Politecnico di Milano
Master's degree in Brand Communication, Master in Brand Communication -
LUISS Guido Carli University
Faculty of Law, Law and Economics of business and innovation -
Université François Rabelais de Tours
Faculty of Law, Erasmus Project