Keta Burke-Williams

Founder at Ourside
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Contact Information
us****@****om
(386) 825-5501
Location
New York, US

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Experience

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Founder
      • May 2022 - 1 year 8 months

      New York City Metropolitan Area Ourside is an award-winning brand inspired by daydreams on a mission to reignite our spirits, one consciously created scent at a time. Each scent is crafted in the Bronx, NY and bottled in recycled glass because we created Ourside for the one and the many. Launched January 12, 2023 Ourside has garnered over 60 press hits and continues to grow our community of Outsiders. Harper's Bazaar "Best New Perfumes" Cosmopolitan Holy Grail Award "Best New Fragrance" BeautyMatter… Show more Ourside is an award-winning brand inspired by daydreams on a mission to reignite our spirits, one consciously created scent at a time. Each scent is crafted in the Bronx, NY and bottled in recycled glass because we created Ourside for the one and the many. Launched January 12, 2023 Ourside has garnered over 60 press hits and continues to grow our community of Outsiders. Harper's Bazaar "Best New Perfumes" Cosmopolitan Holy Grail Award "Best New Fragrance" BeautyMatter Grant Recipient 2023 Ulta Beauty’s inaugural MUSE Accelerator Program 2022 Techstars Atlanta Accelerator Program 2022 Credo For Change 2020 Tower 28 Clean Beauty Summer School Finalist 2020 A Techstars Atlanta Powered by JP Morgan portfolio company, Ourside has raised capital from angels and funds including Sku'd Ventures, The Graduate Syndicate (Flybridge family), Techstars Show less

    • United States
    • Venture Capital and Private Equity Principals
    • 1 - 100 Employee
    • MBA Intern
      • Jun 2020 - 3 years 7 months

    • Founder
      • Jun 2020 - Sep 2022

      New York City Metropolitan Area Aspen Apothecary is disrupting the $40B+ fragrance category with our fragrances that celebrate you as you are. We're consciously crafted, immigrant inspired and US Made. We've won grants at Harvard, and are written up in InStyle, Byrdie, Popsugar, Cosmopolitan, and more!

    • United States
    • Higher Education
    • 700 & Above Employee
    • MBA class of 2021
      • 2019 - May 2021

      Greater Boston Area MBA - General Managment Involvement: African American Student Union CMO, Rock Center Summer Fellow, H. Naylor Fitzhugh Conference Planning Board, Consulting For Impact, Beyond Dance, Greener Scott Mentor

    • United States
    • Events Services
    • Ambassador
      • Sep 2018 - Sep 2020

      Greater Denver Area Selected as one of 50 from pool of 400 to represent Denver Startup Week as an Ambassador. Attended seminars and programming with Denver-based startups and held office hours for those interested in the Cruise Industry or in Business Development

    • Travel Arrangements
    • 700 & Above Employee
    • Marketing and Business Development Manager
      • Oct 2017 - Jul 2019

      Miami/Fort Lauderdale Area • Tasked with managing strategy & operations for a business that had declined by 60%. Pivoted trajectory & had the best sales year in the history of the program •Collaborate with & coordinate shipboard, shore-side, & vendor teams to execute the turnaround strategy I engineered •Manage commercial strategy and new innovation initiatives for connectivity business [internet & phone services] growing double digits year over year

    • Travel Arrangements
    • 700 & Above Employee
    • Business Strategy Manager
      • Apr 2017 - Oct 2017

      Miami/Fort Lauderdale Area •Identified business opportunity, Collaborated across brands to scale business initiatives, Managed project execution for pilot that is now a full time business partner. •Collaborated to deliver a successful RFP initiative with our major retail partners across 8 of our sister lines. •Identified and successfully created business case for an ancillary business opportunity with $20-30 million annual potential. •Delivered key insights regarding a request from the Chairman of… Show more •Identified business opportunity, Collaborated across brands to scale business initiatives, Managed project execution for pilot that is now a full time business partner. •Collaborated to deliver a successful RFP initiative with our major retail partners across 8 of our sister lines. •Identified and successfully created business case for an ancillary business opportunity with $20-30 million annual potential. •Delivered key insights regarding a request from the Chairman of the company. Show less

    • United States
    • Food and Beverage Services
    • 700 & Above Employee
    • Customer Category Manager [Account Manager]
      • Sep 2016 - Mar 2017

      Cincinnati Area, KY •Manage Sales( P&L and commercial plans) for all Kraft Heinz frozen products and condiments totaling $25M in scanned sales, working directly with Harris Teeter's category managers to grow business and deliver against GSV and NSV goals •Partner with supply chain, marketing, and the retailer to facilitate and negotiate execution of key programming and strategic initiatives. •Utilize scan, shipment, and retailer data to create assortment/ pricing/shelving recommendations that align… Show more •Manage Sales( P&L and commercial plans) for all Kraft Heinz frozen products and condiments totaling $25M in scanned sales, working directly with Harris Teeter's category managers to grow business and deliver against GSV and NSV goals •Partner with supply chain, marketing, and the retailer to facilitate and negotiate execution of key programming and strategic initiatives. •Utilize scan, shipment, and retailer data to create assortment/ pricing/shelving recommendations that align with overall brand strategy

    • Associate Manager
      • Jul 2016 - Sep 2016

      Greater Chicago Area • Lead Analytics and Reporting for In-Store Sales Execution Team • Create reports and tools to enable field to track performance and action against gaps in distribution and display, complete in-depth analysis to illuminate key drivers • Provide insights and forecasts to Business Units to ensure alignment of key display priorities and expectations • Partner with broker to outline SOPs for reporting and performance expectations during key activation Power Windows

    • Analyst
      • Dec 2015 - Jul 2016

      Greater Chicago Area • Selected to support National Retail Execution Team • Engineered performance management excel tool used weekly to track KPIs, using Nielsen & MBO targets • Participate in weekly Point of Sales calls focused on Top 15 Customers, identifying critical gaps and defining corrective actions

    • Management Development Associate
      • Jul 2015 - Dec 2015

      Greater Chicago Area • Selected as one of 10 Management Development Associates for accelerated development rotational sales program • Crafted Category Reviews for Marsh Supermarkets and PW MW, resulting in 18 SKUs collectively • Identified swap suggestions for pruned items across 3 customers synthesizing Nielsen, shipments, & retailer authorizations • Shadowed broker reps at store level: built and stocked over 50 displays, completed two resets and one new store set

    • United States
    • Non-profit Organizations
    • 700 & Above Employee
    • Ascend Coach
      • Jul 2015 - Jul 2016

      • Selected as coach for MLT Ascend program, a college persistence and career readiness program for low-income, first-generation, college underclassmen. • Coach MLT Ascend Scholar via phone or Skype (~2-4 hours a month, with 1 in person meeting per semester) for a 1-year period beginning in June 2015 and ending July 2016.

    • Career Preparation Fellow
      • Jun 2013 - Jun 2015

      Washington D.C. Metro Area • Selected as one of 230 for an 18-month professional development program for high-achieving diverse talent • Completed business case studies and intensive projects to hone analytical, quantitative and communication skills • Participated in four conferences hosted by industry leaders, such as Citi, Google, Credit Suisse, Deloitte and Target

    • United States
    • Higher Education
    • 700 & Above Employee
    • Librarian/ Historian
      • Jun 2012 - Jun 2015

      Hanover, NH • Organized and kept records of all events sponsored by the AAm • Collaborated with other executives to put on Women’s appreciation events and lead, managed, and budgeted annual Men’s Appreciation dinner • Served community service efforts as park beautification liaison for the park sponsored by the AAm, and as a faithful contributor to Dartmouth Alliance for Children of Color

    • United States
    • Hospitals and Health Care
    • 1 - 100 Employee
    • Annual Giving Associate
      • Mar 2012 - May 2015

      Hanover, New Hampshire • Deliver exceptional customer service to potential givers weekly resulting in increased alumni donations to college • Develop rapport with alumni resulting in a higher percentage of givers • Converse with and answer questions for alumni

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Summer Business Management Associate (Sales) Intern
      • May 2014 - Aug 2014

      Greater Minneapolis-St. Paul Area •Developed tools in K-12 A La Carte, Senior Living, and Gluten-Free, leveraged by Category Management and cross-functionally by Marketing and Sales teams •Collaborated with 7 other sales interns and created pull strategy for General Mills in the College and University Channel

    • Switzerland
    • Business Consulting and Services
    • 700 & Above Employee
    • Winter Intern
      • Jan 2014 - Mar 2014

      Atlanta, Miami Winter Analyst

    • Investment Management
    • 200 - 300 Employee
    • Client Services Intern
      • Jun 2013 - Aug 2013

      San Francisco Bay Area • Organized and updated hundreds of accounts in CRM database to improve account management • Extracted, organized, and catalogued historical fund performance data for consultant and client use • Reached out to over twenty consulting firms on behalf of Dodge & Cox, and serviced them to maintain positive rapport

    • Dartmouth College Varsity Track and Field
      • Jun 2011 - Jun 2013

      Hanover, NH Long Jump

    • Staff Member
      • Jun 2011 - 2013

    • Assistant Director
      • Jun 2009 - Jul 2011

      Ohio Choreographed and directed group of 40 teens in a song and dance camp along with a team of leaders.

Education

  • Harvard Business School
    Master of Business Administration - MBA, Business Administration and Management, General
    2019 - 2021
  • Dartmouth College
    Bachelor's degree, Portuguese Language and Literature
    2011 - 2015

Community

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