Alisa J Zimmerman
Arts and Culture Manager at City of Thornton, Colorado- Claim this Profile
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Estonian, German, Mandarin Chinese -
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Bio
Carrie Hanson
I had the pleasure of working with Alisa while she was the Director of Marketing and Communication at Colorado Enterprise Fund. Her body of work in developing an energetic brand identify and comprehensive communication and outreach strategies that helped double the organization's annual clients served during her tenure. She resourcefully established and executed these new strategies, managed website redesigns, branded several program initiatives and created new marketing channel partners with her excellent relationship building skills and network. She is a passionate, mission-driven professional with a heart for community and economic development, social justice and inclusion, not to mention, a great person to have on your team!
Leigh Taylor, MBA
I met Alisa when she headed Marketing at Colorado Enterprise Fund. I think that she was incredibly effective in creating and socializing an impactful message for the organization. I believe that her efforts aided in not only increasing our market presence but enhanced the message of our mission and highlighted our commitment to our communities.
Carrie Hanson
I had the pleasure of working with Alisa while she was the Director of Marketing and Communication at Colorado Enterprise Fund. Her body of work in developing an energetic brand identify and comprehensive communication and outreach strategies that helped double the organization's annual clients served during her tenure. She resourcefully established and executed these new strategies, managed website redesigns, branded several program initiatives and created new marketing channel partners with her excellent relationship building skills and network. She is a passionate, mission-driven professional with a heart for community and economic development, social justice and inclusion, not to mention, a great person to have on your team!
Leigh Taylor, MBA
I met Alisa when she headed Marketing at Colorado Enterprise Fund. I think that she was incredibly effective in creating and socializing an impactful message for the organization. I believe that her efforts aided in not only increasing our market presence but enhanced the message of our mission and highlighted our commitment to our communities.
Carrie Hanson
I had the pleasure of working with Alisa while she was the Director of Marketing and Communication at Colorado Enterprise Fund. Her body of work in developing an energetic brand identify and comprehensive communication and outreach strategies that helped double the organization's annual clients served during her tenure. She resourcefully established and executed these new strategies, managed website redesigns, branded several program initiatives and created new marketing channel partners with her excellent relationship building skills and network. She is a passionate, mission-driven professional with a heart for community and economic development, social justice and inclusion, not to mention, a great person to have on your team!
Leigh Taylor, MBA
I met Alisa when she headed Marketing at Colorado Enterprise Fund. I think that she was incredibly effective in creating and socializing an impactful message for the organization. I believe that her efforts aided in not only increasing our market presence but enhanced the message of our mission and highlighted our commitment to our communities.
Carrie Hanson
I had the pleasure of working with Alisa while she was the Director of Marketing and Communication at Colorado Enterprise Fund. Her body of work in developing an energetic brand identify and comprehensive communication and outreach strategies that helped double the organization's annual clients served during her tenure. She resourcefully established and executed these new strategies, managed website redesigns, branded several program initiatives and created new marketing channel partners with her excellent relationship building skills and network. She is a passionate, mission-driven professional with a heart for community and economic development, social justice and inclusion, not to mention, a great person to have on your team!
Leigh Taylor, MBA
I met Alisa when she headed Marketing at Colorado Enterprise Fund. I think that she was incredibly effective in creating and socializing an impactful message for the organization. I believe that her efforts aided in not only increasing our market presence but enhanced the message of our mission and highlighted our commitment to our communities.
Experience
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City of Thornton, Colorado
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Government Administration
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400 - 500 Employee
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Arts and Culture Manager
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Apr 2019 - Present
In partnership with city staff, community organizations, corporate sponsors, and regional funders, I and my staff plan, promote, implement and evaluate the reach and impact of the City's arts and cultural programs, plus related services, to enhance and diversify cultural enrichment opportunities for new and existing residents in this fast-growing suburb of 150,000 people. In partnership with city staff, community organizations, corporate sponsors, and regional funders, I and my staff plan, promote, implement and evaluate the reach and impact of the City's arts and cultural programs, plus related services, to enhance and diversify cultural enrichment opportunities for new and existing residents in this fast-growing suburb of 150,000 people.
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Colorado Enterprise Fund
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United States
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Financial Services
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1 - 100 Employee
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Director of Marketing and Communications
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Jan 2014 - Feb 2019
Appointed as first full-time MarCom Director, developed and implemented historic strategic marketing and communication initiatives and collateral increasing brand awareness and demand for Colorado Enterprise Fund (CEF) products and services. Designed and executed high-yield, customized digital and traditional media campaigns engaging target audiences to apply for small business loans, invest in small business development, and discover the impact of small business growth on Colorado's economy. Revamped graphic and web design, public relations, reputation management, and SEO initiatives strengthening CEF's market presence and core message. Effectively collaborated with staff, contracted agencies plus statewide and national partners to achieve award-winning small business financing and community development milestones supported by year-round event outreach, strategic sponsorships, conference presentations and related advocacy efforts. Show less
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DeVry University
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United States
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Higher Education
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700 & Above Employee
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Director of Community Outreach
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Aug 2010 - Aug 2013
Recruited as first full-time director to increase awareness of DeVry University's regionally-accredited undergraduate and graduate degree programs benefiting high school educators and their students, post-secondary institutions, area businesses, community leaders, industry associations and government agencies through strategic partnerships, program sponsorships, year-round outreach events and targeted marketing communications supporting three DeVry campuses in Colorado. Recruited as first full-time director to increase awareness of DeVry University's regionally-accredited undergraduate and graduate degree programs benefiting high school educators and their students, post-secondary institutions, area businesses, community leaders, industry associations and government agencies through strategic partnerships, program sponsorships, year-round outreach events and targeted marketing communications supporting three DeVry campuses in Colorado.
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Colorado Dragon Boat
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United States
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Non-profit Organizations
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1 - 100 Employee
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Executive Director
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Dec 2007 - Sep 2009
Hired as first full-time executive director to transition seasonal multi-cultural event into year-round nonprofit educational organization serving Asian Pacific Islander communities and the greater public. Developed internal operations and initiatives driving marketing and media relations, grant funding and corporate sponsorships, plus strategic plans to grow beneficial programs and services. Partnered with Board of Directors, part-time and contracted staff, community leaders, volunteers, and vendors to produce annual outdoor summer event attracting 100,000+ visitors and participants from across the country. Show less
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City and County of Broomfield
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United States
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Government Relations Services
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400 - 500 Employee
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Cultural Affairs Manager
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Oct 2001 - Nov 2007
Tapped as first full-time manager to administer comprehensive cultural master plan supporting new county. Established auditorium rental facility and year-round event operations, performing and visual arts programs, marketing communications and grant funding services, plus public art and sister city projects. Coordinated sustainable efforts with local and regional government, industry and community representatives, and educational institutions to achieve short- and long-term goals enriching the lives of residents and visitors. Show less
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Arvada Economic Development Association
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United States
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Government Administration
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1 - 100 Employee
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Historic Olde Town Coordinator
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Sep 1999 - Aug 2001
Contracted as first full-time coordinator to create year-round management operations for National Historic District. Developed self-governing business association to support merchants including on-site marketing and related publicity, community-based seasonal events, plus coordination of streetscape and building renovations with the City of Arvada to increase patronage of new and existing small businesses by local residents and seasonal tourists. Contracted as first full-time coordinator to create year-round management operations for National Historic District. Developed self-governing business association to support merchants including on-site marketing and related publicity, community-based seasonal events, plus coordination of streetscape and building renovations with the City of Arvada to increase patronage of new and existing small businesses by local residents and seasonal tourists.
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Colorado Mountain College
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United States
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Higher Education
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400 - 500 Employee
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Small Business Development Center Director
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Jan 1998 - May 1999
Managed and expanded delivery of small business consulting and training services benefiting entrepreneurs located near seven satellite field offices in Rocky Mountain service area as part of collaborative Colorado Mountain College, state SBDC and federal SBA entrepreneurship development program. Received marketing award for best continuing education campaign which bolstered impact of sustainable small businesses in their local communities. Managed and expanded delivery of small business consulting and training services benefiting entrepreneurs located near seven satellite field offices in Rocky Mountain service area as part of collaborative Colorado Mountain College, state SBDC and federal SBA entrepreneurship development program. Received marketing award for best continuing education campaign which bolstered impact of sustainable small businesses in their local communities.
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Peace Corps
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United States
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International Affairs
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700 & Above Employee
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Small Enterprise Development Volunteer & Trainer
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Jun 1995 - Aug 1997
Created, funded and implemented sustainable economic development projects supporting new tourism center, handicraft production and marketing, high school and small business English training, and public/private funding partnerships benefiting historic Baltic community residents and visitors. Created, funded and implemented sustainable economic development projects supporting new tourism center, handicraft production and marketing, high school and small business English training, and public/private funding partnerships benefiting historic Baltic community residents and visitors.
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various
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United States
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Advertising Services
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100 - 200 Employee
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Program Manager
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Feb 1987 - May 1995
Designed and executed targeted marketing and resource development initiatives advancing nonprofits in the Denver area (Rocky Mountain PBS, Colorado Repertory Orchestra, Colorado Ballet) as well as boosting year-round cultural programming and events held at Harvard University's Memorial Hall/Sanders Theater. Designed and executed targeted marketing and resource development initiatives advancing nonprofits in the Denver area (Rocky Mountain PBS, Colorado Repertory Orchestra, Colorado Ballet) as well as boosting year-round cultural programming and events held at Harvard University's Memorial Hall/Sanders Theater.
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Education
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American University
MA & BA, Nonprofit Arts Management -
University of Denver
Graduate study, Global Studies -
Illinois Wesleyan University
Undergraduate study, Music