Head Of Retail - Bewleys Coffee Ltd.

• Dec 2021 - Present

Head of Sales (On Trade)

• Apr 2021 - Sep 2021

• Delivery of the sales and margin targets for the on-trade channel (€107m net sales value)• Led a sales team of 16 to execute customer-centric, brand-led commercial plans• Implemented process and capability improvements adapted by the business for ongoing KPI setting, budget management, field sales engagement, and field sales tracking• Budget clarification on investments worth €2.5m and a €0.5m fund for key account takeovers• Managed the organisation’s biggest NSV and profit pool in Ireland • Despite a backdrop of resource gaps and a lack of promotional funding, my team achieved the highest level of sign-ups for new ways of working – up 13% on other channels

Business Transformation Consultant

• Feb 2020 - Apr 2021

• My first standalone business consultancy role, enhancing my project management expertise• Diagnosed and provided business transformation, engagement protocol, and policy expertise• Worked alongside a GM/owner and his leadership team to understand and implement a change management platform for talent, reviews, communications, and project management• Customised solutions for businesses in multiple disciplines, including engineering and pharma• Retained and secured new business with major key clients. • Established a framework to support learning and development, enhanced project management development and review, and improved operation and communication models✔ I launched and embedded a capabilities framework to shape current and future talent within the business. I developed and established a change management platform key to retaining and securing new business, nationally and internationally.

Head Of Commercial Operations

• Sep 2019 - Dec 2019

• Strategic customer prioritisation mapping; led a route-to-market, via a new third-party outfit, in a new and regulated industry with strict advertising and sampling standards• Created and shaped a ‘fast start’, start-up business plan, working closely with the CEO, senior leadership team, and global HQ on market activity and organisational processes• Managed the talent and onboarding aspects of an agile field sales team of 15, which, in one month, delivered 1,100 listings with a clear sell in and sell-through-mechanics approach• The business went through a global restructure that following business’s launch in many major countries and de prioritized markets Ireland being one casualty.

Commercial Business Transformation Lead

• Sep 2017 - Jun 2019

• Led the conception, implementation, and optimisation of partnerships and organisational change agendas – a head office commercial restructure, and a field sales restructure• Responsible for driving NSV efficiencies, market share growth, and employee engagement• Developed and embedded a commercial capabilities strategy, focused on talent development• Appointed the High-Performance Culture and Great Line Manager Lead for Mars Ireland, overseeing recruitment, onboarding, training and development, and employee reviews• Managed stakeholder engagement and the crafting of data-driven insights into deliverables✔ It was important to futureproof the company to secure and deliver longer-term business viability, from a cost-per-call through to the margin-per-line and customer profitability mix. I tendered for and managed an appointed third-party distributor to deliver an ‘In It Together’ outsourced model, which is still in place at the business today. I used data-driven insights to propose and deliver new partnership opportunities and business model solutions. I was awarded a Mars Make The Difference Award for the resulting €1m gain in operating cost efficiencies and category share gains of +6% and +12% in the Nielsen and Kantar markets, respectively.✔ As the High-Performance Culture and Great Line Manager lead for Mars Ireland, I delivered workshops across the business. Key from an employer branding perspective, and how customers perceived Mars personnel, was the ability to attract, develop and retain talent. I was rated as the top line manager for engagement in 2019 – a Gallup Associate Engagement Survey put us in the 85th percentile. Also, externally, we were rated as a top-five TAS supplier, and Mars was ranked sixth in a Great Place to Work survey

Channel Controller - Impulse Channel

• Sep 2016 - Sep 2017

• Led a channel worth €50Mpa in turnover, with a trade budget of €20m across four categories• Managed seven direct reports and third-party distributor management• Dealt with internal stakeholders across four categories and a full Mars portfolio• Customers included Aldi, Lidl, Out of Home, and Convenience• Delivered channel NSV, profit and cash targets – fully accountable for customer P&Ls• Built a successful and motivated team that delivered +11% growth, year on year• Created bespoke pet and food range display offerings that gave us a competitive presence in grocery categories we had previously underperformed in

Customer Manager - Pet and Food

• Nov 2014 - Sep 2016

• Led and managed a cross-functional team, internally and externally• Strategic decision-making; challenging the status quo with insights and forming deliverables• Volume planning and trade spend management to deliver on strategic direction• Developed point-of-purchase solutions in line with each customer’s operational standards✔ Mars was the first supplier ever to secure access to the Dunnes Reward Card mailing list (40K shoppers). Furthermore, I delivered bespoke food display equipment in line with Dunnes Stores’ revamp style – 12 new listings and 100 store placements resulted in a 32% segment growth.✔ I was the first national account manager to secure a joint business plan investment for Mars on net sales growth, as part of trading terms, in 2015. I delivered on plan, year on year, in a significantly margin-challenged category, by overhauling our trading model to drive improved ROI for our brands whilst maintaining volume and margin targets with the retailer.✔ Dunnes was our biggest customer for both categories. My success became a case study of best practice for execution, category signage, and segmentation customer partnership – both to other retailers in Ireland and on a global scale, in Mars. Furthermore, I was nominated for a Make the Difference Award and presented to the European management team.

National Field Sales Manager - Confectionery

• Jul 2012 - Nov 2014

National Account Manager - Grocery Channel ( Petcare)

• Jan 2006 - Jul 2012

Key account Manager Confectionery

• Nov 2002 - Jan 2006

Territory Business Manager -

• Nov 2001 - Oct 2002

Human Resources Generalist

• Jun 1999 - Nov 2001