Carl Henrickson
Vice President Marketing at Enviroscent, Inc.- Claim this Profile
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Topline Score
Bio
LinkedIn User
I have seldom met a marketing leader such as Carl, and I feel incredibly privileged to have worked under his guidance and leadership. He is generous with his knowledge as a mentor and always inspired me with his passion for consumer-first thinking and the rigor he brings to his marketing approach. Carl's thought process and passion for analytics taught me to be a better marketer and has helped shape my thinking around strategic questions to this day. A kind and compassionate people leader, Carl brought a sense of humor and positivity and helped create a warm and welcoming work environment that motivated me to join the team. I sincerely look forward to crossing paths with him again in the future!
☁️ Steven Baxter
It was a pleasure working with Carl at Jaipur. He had a very analytical mindset when it came to marketing strategy and it really was a breath of fresh air. He was also very open to suggestions from the team and quick to make decisions so that we could see results and action on them right away. He has a very strong understanding of digital marketing strategy and was passionate about an iterative model of development when it came to the Salesforce platform (Marketing Cloud and Sales Cloud). Additionally he was great to talk to and truly believed in his employees and their skillset. Highly recommend!
LinkedIn User
I have seldom met a marketing leader such as Carl, and I feel incredibly privileged to have worked under his guidance and leadership. He is generous with his knowledge as a mentor and always inspired me with his passion for consumer-first thinking and the rigor he brings to his marketing approach. Carl's thought process and passion for analytics taught me to be a better marketer and has helped shape my thinking around strategic questions to this day. A kind and compassionate people leader, Carl brought a sense of humor and positivity and helped create a warm and welcoming work environment that motivated me to join the team. I sincerely look forward to crossing paths with him again in the future!
☁️ Steven Baxter
It was a pleasure working with Carl at Jaipur. He had a very analytical mindset when it came to marketing strategy and it really was a breath of fresh air. He was also very open to suggestions from the team and quick to make decisions so that we could see results and action on them right away. He has a very strong understanding of digital marketing strategy and was passionate about an iterative model of development when it came to the Salesforce platform (Marketing Cloud and Sales Cloud). Additionally he was great to talk to and truly believed in his employees and their skillset. Highly recommend!
LinkedIn User
I have seldom met a marketing leader such as Carl, and I feel incredibly privileged to have worked under his guidance and leadership. He is generous with his knowledge as a mentor and always inspired me with his passion for consumer-first thinking and the rigor he brings to his marketing approach. Carl's thought process and passion for analytics taught me to be a better marketer and has helped shape my thinking around strategic questions to this day. A kind and compassionate people leader, Carl brought a sense of humor and positivity and helped create a warm and welcoming work environment that motivated me to join the team. I sincerely look forward to crossing paths with him again in the future!
☁️ Steven Baxter
It was a pleasure working with Carl at Jaipur. He had a very analytical mindset when it came to marketing strategy and it really was a breath of fresh air. He was also very open to suggestions from the team and quick to make decisions so that we could see results and action on them right away. He has a very strong understanding of digital marketing strategy and was passionate about an iterative model of development when it came to the Salesforce platform (Marketing Cloud and Sales Cloud). Additionally he was great to talk to and truly believed in his employees and their skillset. Highly recommend!
LinkedIn User
I have seldom met a marketing leader such as Carl, and I feel incredibly privileged to have worked under his guidance and leadership. He is generous with his knowledge as a mentor and always inspired me with his passion for consumer-first thinking and the rigor he brings to his marketing approach. Carl's thought process and passion for analytics taught me to be a better marketer and has helped shape my thinking around strategic questions to this day. A kind and compassionate people leader, Carl brought a sense of humor and positivity and helped create a warm and welcoming work environment that motivated me to join the team. I sincerely look forward to crossing paths with him again in the future!
☁️ Steven Baxter
It was a pleasure working with Carl at Jaipur. He had a very analytical mindset when it came to marketing strategy and it really was a breath of fresh air. He was also very open to suggestions from the team and quick to make decisions so that we could see results and action on them right away. He has a very strong understanding of digital marketing strategy and was passionate about an iterative model of development when it came to the Salesforce platform (Marketing Cloud and Sales Cloud). Additionally he was great to talk to and truly believed in his employees and their skillset. Highly recommend!
Experience
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Enviroscent, Inc.
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United States
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Manufacturing
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1 - 100 Employee
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Vice President Marketing
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Dec 2020 - Present
Lead marketing, DTC and e-commerce for omni-channel, private-equity backed non-toxic air freshener brands. Enviroscent and Scentsicles (successful exit 2022). Report to CEO. Lead marketing, DTC and e-commerce for omni-channel, private-equity backed non-toxic air freshener brands. Enviroscent and Scentsicles (successful exit 2022). Report to CEO.
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Jaipur Living
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United States
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Textile Manufacturing
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300 - 400 Employee
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Director of Brand and Digital Marketing
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May 2018 - Nov 2020
Digital transformation and marketing overhaul drove rapid, profitable 20%+ growth for lifestyle rug brand. Reported to CEO, served on senior leadership team, and built out marketing team. Drove double-digit growth behind new digital campaigns and brand positioning. Built repeat rate and new customer acquisition via innovation in digital | e-commerce | content | influencer | social | email | Salesforce. Led internal creative / photo / video team and external agencies. Broad channel scope of e-commerce, retail and B2B. Built and managed department of 13 marketers. Show less
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Traditional Medicinals, Inc.
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United States
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Food and Beverage Services
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100 - 200 Employee
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Marketing Director
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Aug 2016 - Dec 2017
Doubled sales via marketing overhaul for top seller of organic herbal tea.Leader of marketing strategy, communications, brand team, and key innovation.World-class digital metrics, including building social media from startup to nearly 2MM social followers and content from startup to nearly 1MM annual page views.Authored brand positioning, objectives and strategies.Led marketing strategy and communications planning and execution.Led innovation projects from idea to shelf, including entering entirely new categories.Managed and coached 3 marketers. Show less
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Senior Brand Manager
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Aug 2012 - Aug 2016
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The Coca-Cola Company
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United States
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Food and Beverage Services
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700 & Above Employee
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Brand Manager, Gold Peak Tea
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Jul 2009 - Aug 2012
Grew sales across retail and foodservice to nearly $1B from ~$200M. Led brand team.Led positioning refresh, advertising and communications campaigns, and packaging and flavor innovation.
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Associate Brand Manager, NESTEA
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Aug 2007 - Jun 2009
Re-launched brand, drove growth via communications and new flavor.
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The Coca-Cola Company
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United States
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Food and Beverage Services
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700 & Above Employee
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Brand Marketing Intern, POWERade
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Jun 2006 - Aug 2006
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Holy Innocents' Episcopal School
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United States
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Primary and Secondary Education
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100 - 200 Employee
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Math Teacher, Soccer & Basketball Coach
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Aug 2002 - Jun 2005
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Mill Springs Academy
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United States
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Primary and Secondary Education
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1 - 100 Employee
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Math Teacher
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Nov 2001 - Aug 2002
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Bain & Company
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United States
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Business Consulting and Services
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700 & Above Employee
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Associate Consultant
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Jul 2000 - Nov 2001
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Education
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2005 - 2007
UNC Kenan-Flagler Business School
MBA -
1996 - 2000
University of North Carolina at Chapel Hill
BS, Health Policy and Administration
Community
