Brenda Kronenberg

Realtor at Keller Willams Realty
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Contact Information
us****@****om
(386) 825-5501
Location
Dallas, Texas, United States, US

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5.0

/5.0
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Sheila Renee Jackson, MBA, PMP, PSM

I worked alongside Brenda on the CompUSA account. Brenda was focused on aligning with client goals and understanding the client's needs. She was consistently responsive to input from others, communicated effectively, and collaborated well with other agency areas. I also appreciated her attention to mentoring junior account staff. Brenda was a pleasure to work with and I am pleased to recommend her.

Jesse Hahm

Brenda is a supremely gifted and efficient communicator - an obviously critical talent in the marketing business. She guides those around her to better clarify the objective and leads them to a path of understanding - whether it's the client, creative team, or partners. She's an excellent interpersonal skills and has a broad base of knowledge about what works and what doesn't in marketing. I would be thrilled to work with Brenda again.

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Credentials

  • CHS
    Texas Real Estate Commission

Experience

    • Real Estate
    • 700 & Above Employee
    • Realtor
      • Dec 2012 - Present

      I channeled all my marketing, communication and project management skills gained in my 20+ year corporate career into a new field of residential real estate. I bring expert client service skills to the public in Dallas Texas. I channeled all my marketing, communication and project management skills gained in my 20+ year corporate career into a new field of residential real estate. I bring expert client service skills to the public in Dallas Texas.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Manager
      • Mar 2012 - May 2012

      Strategic planning, marketing and promotion of all divisions of Jofi Inc., including art (paintings, sculpture, architectural elements) construction, vineyard, and custom furniture pieces.

    • Account Director
      • Sep 2010 - Mar 2012

      Provided strategic direction for a group of accounts, including retail, restaurant, home construction and grocery clients. Managed account teams for each client.

    • United States
    • Marketing and Advertising
    • 1 - 100 Employee
    • Director, Account Services
      • Oct 2006 - Mar 2009

      Clients: Service Corporation International, CSK Auto, Asgi Shoes, CompUSA Lead marketing strategy for clients and manage team to implement tactics. Use marketing tools including research, analytic, media, public relations, promotion, event management and creative approach to accomplish mission-critical goals such as generate sales leads, launch/support brands, drive traffic or identify optimum marketing strategies. See resume for strategies and accomplishments relating to each client. Clients: Service Corporation International, CSK Auto, Asgi Shoes, CompUSA Lead marketing strategy for clients and manage team to implement tactics. Use marketing tools including research, analytic, media, public relations, promotion, event management and creative approach to accomplish mission-critical goals such as generate sales leads, launch/support brands, drive traffic or identify optimum marketing strategies. See resume for strategies and accomplishments relating to each client.

    • Management Supervisor
      • May 2005 - Sep 2006

      Client: AT&T Partnered with a team of agencies to provide cohesive advertising support. Specialized exclusively in direct marketing, working with analytics team to measure results. Managed transition plan for AT&T brand to evolve from SBC brand in direct marketing contexts. Participated in task force to launch AT&T U-verse television service. Developed test plan for Cingular's direct marketing to determine optimal format and flighting. Explored and presented vertical marketing opportunities for the disabled and "new mover" customer segments. Served on the Standards and Policies Council designed to maximize effectiveness of agency processes and achieve efficiencies to add value for clients. Show less

    • Senior Account Director
      • Oct 1992 - Jan 2005

      Clients: CompUSA, Famous Footwear, Confetti Developed brand image and corresponding marketing/advertising strategies. Managed internal staff to ensure effective execution of programs/promotions. Managed budgets in excess of $30 million annually. Worked with vendors including Intel, Microsoft, Apple and more to promote brands in advertising and inside stores. Served as interim creative director for several years. Launched multiple CompUSA divisions beyond their retail store, including business-to-business, technical service, training, direct and client-label products. Produced advertising targeting vertical markets including education, government, real estate, food service industry and homebuilders. Revamped Grand Opening promotion plan to streamline communication in ads and attended Grand Openings to run promotions in-store Managed quarterly radio promotion program that leveraged major sports and entertainment sponsorship rights for promotional radio time-events include Super Bowl, NCAA Final Four, Major League Baseball All-Star Game, Academy Awards, and more Managed promotions for 65 CompUSA Grand Openings, including budgets, vendor partnerships, entertainment, sweepstakes, and onsite management Maintained high level of team morale under heavy workload and aggressive deadlines Designed employee reward programs for client's internal distribution, developed content, budget, reward structure and criteria, launch materials and program extensions Managed annual corporate meeting for 400+ executives and store general managers including relationship with third-party corporate meeting firms, development of theme for meeting, meeting logo, staging, and awards ceremony Show less

Education

  • The University of Texas at Austin
    Bachelor of Science, Psychology
  • Unitversity of Texas Austin
    Bachelor's Degree, Psychology

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