Ruth Desmond

Sales Operations Manager at Entel
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Contact Information
us****@****om
(386) 825-5501
Location
Elstree, England, United Kingdom, UK

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5.0

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Hayley Ormrod

Ruth is very professional with a true can do approach who sets goals that she seeks to achieve within agreed timescales. She has always been very dependable and I couldn't recommend her highly enough

Paul Swales DipPFS

I have known Ruth for more than 10 years predominantly as her manager, and over that time I have got to know Ruth quite well. Ruth is a very professional dependable, trustworthy and capable individual, who has a

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Experience

    • United Kingdom
    • Telecommunications
    • 1 - 100 Employee
    • Sales Operations Manager
      • May 2015 - Present

      Leading the Operations function which covers sales administration, sales operations, warehouse, dispatch and workshop teams. Reviewing and analysing key business data to address issues and improve operating and delivery procedures, ensuring best practice for order processing, dispatch and repairs. Supporting Head of Global sales in the operational function of the Shipping and Export sales teams, developing key performance metrics and dashboards to maximise output and efficiency. Monitoring sales team against KPIs, ensuring alignment of territories that will maximise effectiveness of the sales force. Monthly and quarterly reporting & analysis on sales trends by country, model and market, allowing more effective sales campaigns to be run. Weekly reporting on quote conversion, order processing time and repairs. Liaising with the factory in the Philippines on optimum inventory levels. Reviewing and analysing key business data to create improvement strategies. Ongoing review and continuous improvement on operating procedures and implementation of polices to support and optimise company goals. Monitoring and supporting enhancements of CRM system. Show less

    • United Kingdom
    • IT Services and IT Consulting
    • 200 - 300 Employee
    • Contractor
      • Jan 2015 - Apr 2015

      Temporary project role at CAE Technology Services (a technology service company) via Chameleon Personnel Services. Creation of Excel reports aimed at enhancing analysis and reporting. Using a range of data files including SAP to capture, consolidate and validate information on Fixed Assets. Devised and delivered Excel training sessions for staff (basic and intermediate levels). Part of project to cleanse and migrate data on support service currently held in Excel onto SQL database. Temporary project role at CAE Technology Services (a technology service company) via Chameleon Personnel Services. Creation of Excel reports aimed at enhancing analysis and reporting. Using a range of data files including SAP to capture, consolidate and validate information on Fixed Assets. Devised and delivered Excel training sessions for staff (basic and intermediate levels). Part of project to cleanse and migrate data on support service currently held in Excel onto SQL database.

    • United Kingdom
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Senior Sales Reporting Analyst
      • 2007 - 2014

      Key achievements in projects and tasks have included: • Developing an Excel reporting suite to provide analysis on order forecast, annuity business tracking and sales productivity/league tables. Capturing and reporting on annuity based business to create more focus on renewing profitable and strategically important contracts.• Working as part of a cross-functional group to successfully implement Salesforce.com, ensuring the system captured all business needs and reporting requirements. Successfully migrating forecasting into SFDC and delivering on the needs of users and those relying on outputs from the system.• Review of annuity contracts across all disciplines of the business, capturing relevant data in one place, initially on Excel, and tracking this business including future revenue and margin.• Working as part of small dedicated team on the creation of a SQL Server Database to enhance accurate data capture and reporting on annuity business and further develop this as, project expanded, in line with business requirements.• Consolidation of data from multiple non-interfacing legacy systems into SQL Database. Managing a data cleanse of large volumes of historical information. Resulting in improved reporting & analysis, creating the ability to view services, in detail, at a customer level.• Whilst maintaining annuity contract information on SQL database, highlighted areas impacting integrity of data and worked with relevant departments to address and manage these issues.• Part of small workgroup tasked with reviewing, mapping and analysing our procedures & systems directly impacting order processing and contract tracking, identifying strengths and weaknesses in data flow. Makine recommendations to improve and streamline processes, ensuring consistency across the business.•Additional development of SQL Database to include reporting on P&L. Show less

    • Financial Analyst - Sales & Commission
      • Apr 2005 - 2007

      Responsible for consolidation & production of monthly sales order forecasts, monitoring and tracking results to improve the accuracy and integrity of reporting. Providing analysis on sales pipeline including win/losses, and reporting on trends. Responsibility for managing the sales targeting process, both for sales and non-sales covered under Commission Plan. With one direct report, responsible for managing the monthly commission payments. Key achievements included: • Working with sales teams to improve integrity of order forecasting, resulting in enhanced consistency and accuracy.• Enhanced reporting on trends to identify key sales performers.• Introduction of improved systems and processes, resulting in timely and more accurate commission payments. Show less

    • United Kingdom
    • IT Services and IT Consulting
    • 700 & Above Employee
    • SG&A and Commissions Manager
      • 2004 - 2005

      Production of budgets, forecast and actuals for overheads costs relating to Sales & General Administration (SG&A). Responsibile for maintaining the integrity of both the Commission and Management Bonus systems. Monthly reconciliation of allocated balance sheet accounts, and provided monthly reporting to management on margin, overheads and sales order intake.

    • Finance Analyst
      • 2001 - 2004

      Recruited to provide support & analysis to Sales and Commercial management teams on the company’s commission system. Tasked with identifying and addressing issues affecting and impacting commission payments, requiring rapid assimilation of their systems. Production of monthly reports to the board on the sales backlog position, and to both Finance & Sales management on margin.

    • United States
    • Telecommunications
    • 700 & Above Employee
    • Commerical Analyst
      • 1999 - 2001

      Provided month end reporting & analysis on a directorate with annual revenue of £50m. Successfully implemented an order margin tracking system identifying low margin/non profitable deals, resulting in savings to business. Commercial support to sales teams with reference to large orders, identifying risks at an earlier stage. Identified anomalies within order processing impacting integrity of data & worked with order processing team to updated and improve system and processes. Provided month end reporting & analysis on a directorate with annual revenue of £50m. Successfully implemented an order margin tracking system identifying low margin/non profitable deals, resulting in savings to business. Commercial support to sales teams with reference to large orders, identifying risks at an earlier stage. Identified anomalies within order processing impacting integrity of data & worked with order processing team to updated and improve system and processes.

  • Case Technologies
    • Watford, United Kingdom
    • Credit Control Manager
      • 1989 - 1999

      Starting at CASE in 1989 as Credit Controller, then Commerical Supervisor, until Credit Control Manager in 1997. As Credit Control Manager managed a team of 3 with responsibilty for the trade credit management and cash collection of debtor’s ledger with a client base of approx. 850 accounts. • Provided reporting and analysis for management on debtors and cash. • Reviewed working practices to improve integrity & accuracy of forecasting, resulting in our team consistently achieving aggressive targets in cash, DSO and overdue debt. • Undertook responsibility of the sales ledger and successfully integrated this by identifying key strengths of team members and restructuring team to manage additional workload. Show less

Education

  • West Herts College
    MICM (Grad), Institute of Credit Management

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