Experience

José Andrés Group

• United States
• Restaurants
• 100 - 200 Employee

• Chief Marketing Officer

  • 2022 - Present

  Miami, Florida, United States Leading marketing and brand efforts at a key inflection point in the company's trajectory. Launching programs and driving growth across new major domestic and international markets (including NY, LA, DC, Dubai, Miami). Evolving restaurant marketing, event & experiential strategy and aligning and refocusing data & technology roadmap. Partnering with major hotel groups. Supporting emerging media business and connection to larger brand ecosystem. José Andrés Group has a singular mission:… Show more Leading marketing and brand efforts at a key inflection point in the company's trajectory. Launching programs and driving growth across new major domestic and international markets (including NY, LA, DC, Dubai, Miami). Evolving restaurant marketing, event & experiential strategy and aligning and refocusing data & technology roadmap. Partnering with major hotel groups. Supporting emerging media business and connection to larger brand ecosystem. José Andrés Group has a singular mission: To Change the World Through the Power of Food. The 30+ restaurants that make up José Andrés Group span cuisines and cultures, price points and service styles. From two 2-Michelin starred restaurants to game-changing small plates restaurants to fast casual eateries and a food hall, the company offers unparalleled culinary experiences for every taste. Our restaurants serve a wide variety of global cuisines, including Spanish, American, Mexican, Greek, Peruvian and beyond, each one telling the unique stories gathered by José and the José Andrés Group team through years of travel, research, experimentation and inspiration. Show less



CMO Collaborative

• United States
• Professional Organizations
• 1 - 100 Employee

• President - Fort Lauderdale Chapter

  • 2023 - Present

  The CMO Collaborative believes that the future of marketing belongs to those who are willing to take risks, embrace change, and disrupt the status quo. If you share this vision, we invite you to join our community of disruptive, new and next-generation CMOs today! The CMO Collaborative is a peer to peer network by CMO's for CMO's. Join us as we support each other in facing unique challenges and responsibilities that only other CMOs can truly understand.



Chief

• United States
• Think Tanks
• 700 & Above Employee

• Member

  • 2022 - Present

  Miami, Florida, United States Chief is a powerful private network built to drive more women into high impact roles and keep them there. Chief is the only organization specifically designed for women leaders to strengthen their journey, cross-collaborate across industries and effect change from the top-down.



WeWork

• United States
• Real Estate
• 700 & Above Employee

• Head of Global Product Extensions

  • 2021 - 2022

  Miami, Florida, United States Directed the growth strategy for top ancillary revenue channels, joining the company at a critical time, pre-IPO. I led efforts across digital transformation, global events and brand partnerships/sponsorships. I developed business models, strategic positioning, B2B + B2C campaigns, forecasts, and held P&L accountability for new business lines. I also rescoped roles to meet evolving market/consumer needs. ➙ +150% YoY event revenue lift in first 2 months ➙ Boosted building-level… Show more Directed the growth strategy for top ancillary revenue channels, joining the company at a critical time, pre-IPO. I led efforts across digital transformation, global events and brand partnerships/sponsorships. I developed business models, strategic positioning, B2B + B2C campaigns, forecasts, and held P&L accountability for new business lines. I also rescoped roles to meet evolving market/consumer needs. ➙ +150% YoY event revenue lift in first 2 months ➙ Boosted building-level profits in target markets with global experience/events programming. ➙ Launched HoloPresence @ WeWork, the world’s first 3-D Holographic network (17 sites/13 countries). ➙ Saved millions through contract negotiations. ➙ Delivered +$200k in one month through loyalty gifting program ➙ Exposed 5M square feet of underused office space after real estate audits. ➙ Secured $1.2M in incremental Q4 paid media budget. Show less



Brightline Trains

• United States
• Rail Transportation
• 200 - 300 Employee

• Chief Marketing Officer

  • 2019 - 2021

  Miami/Fort Lauderdale Area Led major change initiatives while accountable to our PE firm (SoftBank/Fortress), including strategy, sales, marketing, digital, and sponsorship reset; interim positioning and re-brand; and restructure of agency relationships to level up in-house services. I also expanded paid media and promoted CapEx investment in MarTech (CDP/CRM, loyalty program, and mobile-1st e-commerce experience). I designed ridership and revenue goals (before, during, and post-pandemic). ➙ +42% YoY ridership… Show more Led major change initiatives while accountable to our PE firm (SoftBank/Fortress), including strategy, sales, marketing, digital, and sponsorship reset; interim positioning and re-brand; and restructure of agency relationships to level up in-house services. I also expanded paid media and promoted CapEx investment in MarTech (CDP/CRM, loyalty program, and mobile-1st e-commerce experience). I designed ridership and revenue goals (before, during, and post-pandemic). ➙ +42% YoY ridership and +46% YoY revenue in 3 months. ➙ Envisioned and enacted digital transformation strategy: consolidated MarTech stack and upgraded tech/product roadmaps as well as people/process SOPs. ➙ Aligned media mix and attribution plan with new KPIs and BI reporting. Conducted 1st and 3rd party customer research studies to inform media mix, new products, and reinforce NPS data. ➙ Worked closely with CFO to create break-even scenario with business and marketing benchmarks. ➙ Developed integrated marketing and media practice aligning 3 businesses with 4 sub-brands. Consolidated creative, media, and social under 1 partner. ➙ Created brand’s 1st TV spot and added local TV features for 360 re-launch campaign. ➙ Outsourced sponsorship and naming rights. Revamped station/on-board screen network to grow 3rd party ad revenue. ➙ Launched Brightline West sub-brand. Partnered with Siemens on design configuration for carbon neutral high-speed train and developed collateral for investor pitches. Show less



IPIC Theaters

• United States
• Entertainment Providers
• 300 - 400 Employee

• Chief Marketing Officer

  • 2018 - 2019

  Boca Raton, Florida Steered the company’s rebrand with a new online presence, website, and F+B mobile ordering app. I expanded in-house creative and fostered buy-in/momentum behind comprehensive change initiatives. I was also entrusted with pitches for PE capital raising efforts. ➙ +104% YoY paid loyalty membership subscriptions. ➙ -63% agency fees. ➙ 20:1 ROAS. ➙ Revamped search engine marketing/optimization and paid social for IPIC and 3 brands. ➙ Activated experiential membership programs… Show more Steered the company’s rebrand with a new online presence, website, and F+B mobile ordering app. I expanded in-house creative and fostered buy-in/momentum behind comprehensive change initiatives. I was also entrusted with pitches for PE capital raising efforts. ➙ +104% YoY paid loyalty membership subscriptions. ➙ -63% agency fees. ➙ 20:1 ROAS. ➙ Revamped search engine marketing/optimization and paid social for IPIC and 3 brands. ➙ Activated experiential membership programs with major film studios and partnership brands: ➙ LVMH, Netflix, Cartier, Danone, Dell, Google, Jo Malone, Tumi, M&M’s, Capital One, Casamigos ➙ Developed/produced IPIC Life original series. ➙ Crafted brand influencer strategy with celebrities, chefs, and members. Show less



Zimmerman Advertising

• United States
• Advertising Services
• 400 - 500 Employee

• SVP, Managing Director, Account Services

  • 2017 - 2018

  Miami/Fort Lauderdale Area Overseeing a 65-member team, managing top retail accounts, and evolving digital services (Clients include: Sam's Club/Walmart, McDonald's, Johnson & Johnson, Kay Jewelers, Michaels Arts & Crafts, Chuck E. Cheese's, AutoNation, Nissan, JLL, Tire Kingdom, Advance America, Papa John's, Five Below, Lazydays RV, City Furniture, Jamba Juice, Ashley, ADT, JLL). ➙ Deployed membership acquisition campaign for Sam’s Club (+200% memberships, 7X lower CPA than KPI). Subdued PR crisis by aggregating… Show more Overseeing a 65-member team, managing top retail accounts, and evolving digital services (Clients include: Sam's Club/Walmart, McDonald's, Johnson & Johnson, Kay Jewelers, Michaels Arts & Crafts, Chuck E. Cheese's, AutoNation, Nissan, JLL, Tire Kingdom, Advance America, Papa John's, Five Below, Lazydays RV, City Furniture, Jamba Juice, Ashley, ADT, JLL). ➙ Deployed membership acquisition campaign for Sam’s Club (+200% memberships, 7X lower CPA than KPI). Subdued PR crisis by aggregating online/social conversations and digital audiences with conquesting campaign. ➙ Landed former Fortune 5 client at 4X investment. ➙ Supported efforts for 1/3 of U.S. McDonald’s rooftops. Ramped up/staffed team <90 days. ➙ Managed multi-million dollar paid media campaigns. ➙ Hired over 100+ individuals ➙ Led new business pitches, kick-offs & strategic planning sessions. ➙ Assessed and manage account profitability MoM

• VP, Managing Director, Account Services

  • 2017 - 2017

  Miami/Fort Lauderdale Area

• Director, Digital Operations

  • 2015 - 2017

  Miami/Fort Lauderdale Area



Inbox US

• VP, Email & Distribution

  • 2014 - 2015

  Delray Beach, Florida Delivered digital analytics and CRM solutions for Fortune 1000s spanning 27 countries. I held P&L accountability and provided strategic direction (agency, new business, best practices). Launched proprietary CRM/CDP to clients/verticals. My team managed a database of 30M active users with multiple data points. ➙ +40% YoY quarterly digital ad revenue using data acquisition models. ➙ +20-30% YoY email subscriber growth and -20% list attrition. ➙ -40% operating costs using Agile… Show more Delivered digital analytics and CRM solutions for Fortune 1000s spanning 27 countries. I held P&L accountability and provided strategic direction (agency, new business, best practices). Launched proprietary CRM/CDP to clients/verticals. My team managed a database of 30M active users with multiple data points. ➙ +40% YoY quarterly digital ad revenue using data acquisition models. ➙ +20-30% YoY email subscriber growth and -20% list attrition. ➙ -40% operating costs using Agile, rightsizing teams, and reporting tools. ➙ -15% in annual tech fees. ➙ Expanded into 9 new countries.

• Director, Email & Distribution

  • 2013 - 2014

  Delray Beach, Florida



ModernAd Media

• Advertising Services
• 1 - 100 Employee

• Director, Digital Lead Generation

  • 2012 - 2013

  Miami/Fort Lauderdale Florida Designed the monetization strategy that led to $280M revenue/yr and attracted 150k sign-ups/day. I reinvigorated the online brand to spur 20k quality online leads/day within 3 weeks, increasing ROI 200%.

• Sr. Digital Manager

  • 2012 - 2012

  Miami/Fort Lauderdale Area



MUNDOmedia Ltd.

• Canada
• Advertising Services
• 1 - 100 Employee

• Sr. Digital Marketing Manager

  • 2011 - 2012

  Toronto, Canada Area Launched the performance marketing division, delivering 3x returns and exceeding industry KPIs. I fielded 150k sign-ups/day and $200M revenue/yr and landed +30% conversion rates. Monetized digital products with $200M in ad revenue.

• Digital Marketing Manager

  • 2010 - 2011

  Toronto, Canada Area



Canadian College Italy

• Italy
• Education Administration Programs
• 1 - 100 Employee

• Digital Marketing Manager

  • 2006 - 2010

  Managed the re-branding efforts for online initiatives for European, Asian and North American markets. Client-side lead on complete website redesign and CRM restructuring. Managed PPC, social media, email, blog and UX/UI website strategy and activation.

• Digital Marketing Specialist

  • 2006 - 2007



henderson bas kohn

• Canada
• Advertising Services
• 1 - 100 Employee

• Account Manager (Contract)

  • 2009 - 2009

  Toronto, Canada Area Worked exclusively on Coca Cola’s Canadian website www.icoke.ca for the 2009 Holiday and 2010 Vancouver Olympic Games campaigns.