Julia Durbin

Research Manager | Consumer & Market Insights at Sol de Janeiro
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Contact Information
us****@****om
(386) 825-5501
Location
Chicago, Illinois, United States, US
Languages
  • English Native or bilingual proficiency
  • French Limited working proficiency

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Experience

    • United States
    • Retail Health and Personal Care Products
    • 100 - 200 Employee
    • Research Manager | Consumer & Market Insights
      • Aug 2023 - Present

    • Market Research
    • 700 & Above Employee
    • Manager | Innovation Insights and Custom CX
      • Dec 2022 - Aug 2023

      Led actionable insight extrapolation for pack testing, concept testing, claims testing, name testing, and product testing Developed research and analytic plans to accomplish business objectives and glean understanding of customer experience across digital platforms and brick & mortar shopping channels Partnered with client stakeholders, internal teams, and industry experts to identify and prioritize KPIs/metrics throughout the product development lifecycle and optimize launch, trial, and overall satisfaction Show less

    • United States
    • Market Research
    • 700 & Above Employee
    • Account Manager | Client Success, Channel Performance
      • Jan 2022 - Nov 2022

      Led strategy on primary internal research identifying current consumer shifts, brand opportunities, and competitor performanceDesigned and presented data reports (PowerPoint decks, online dashboards) combining custom designed research, syndicated studies, and industry findings to provide succinct, empirical stories and recommendationsDirectly supervised an employee while driving onboarding/training for 1-2 new analysts per monthAwarded: 4 Employee Achievement Awards (Jan 2022, May 2022, May 2022, Aug 2022) Show less

    • Senior Research Analyst
      • Jun 2020 - Jan 2022

      Restructured $1.3m+ program to better drive loyalty and retention by analyzing and consolidating trends, themes, and statistically relevant insights across several methodology sources Managed research project life cycle for 6-15 quantitative and qualitative studies through questionnaire design, sampling, quality assurance, and analysis while maintaining budget and timelinesAwarded: 5 Employee Achievement Awards (Nov 2020, Apr 2021, Jun 2021, Aug 2021, Dec 2021)

    • Research Analyst
      • Sep 2019 - Jun 2020

      Acted as primary point of contact for all client interaction within a $500k account (Fortune 500 company)Awarded: Employee Achievement Award (Feb 2020), Top Analyst - Channel Performance (Apr 2020)

Education

  • West Virginia University
    Bachelor of Arts (B.A.), Dual Concentration: Sociology, Women's and Gender Studies
    2014 - 2019

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