Alexis Holley
On Premise Sales at Four Peaks Brewing Company- Claim this Profile
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Bio
Credentials
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Communication Foundations
LinkedInApr, 2020- Nov, 2024 -
Effective Listening
LinkedInApr, 2020- Nov, 2024 -
How to Develop your Career Plan
LinkedInApr, 2020- Nov, 2024 -
Interpersonal Communication
LinkedInApr, 2020- Nov, 2024 -
Leading at a Distance
LinkedInApr, 2020- Nov, 2024 -
Managing Up, Down, and Across the Organization
LinkedInApr, 2020- Nov, 2024 -
Productivity Tips: Finding Your Productive Mindset
LinkedInApr, 2020- Nov, 2024 -
Public Speaking Foundations
LinkedInApr, 2020- Nov, 2024 -
Time Management: Working from Home
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Building Professional Relationships
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Building Resilience
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Key Account Management
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Soft Skills for Sales Professionals
LinkedInMar, 2020- Nov, 2024 -
Solution Sales
LinkedInMar, 2020- Nov, 2024 -
The Persuasion Code: The Neuroscience of Sales
LinkedInMar, 2020- Nov, 2024
Experience
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Four Peaks Brewing Company
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United States
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Food & Beverages
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1 - 100 Employee
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On Premise Sales
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Apr 2017 - Present
• Owns nearly 300 miles of on-premise focused accounts with profound knowledge of craft beer and brewing process as well as strong communication and presentation skills • Recommends and implements sales strategies for brand growth based on market research and competitor analyses to accounts and wholesalers within market territory • Manages 3 Tiers of approximately 200 accounts by adding value via driving distribution, displaying POS items, educating retail employees, hand selling, sampling, securing features, and developing promotional program and owning a monthly budget • Increased points of distribution across key on-premise accounts in territory by 31% (from 55% to 86% PODs) • Coordinates brand information, supplies POS material, and keep lines of communication open with wholesaler network of 9 shared distributor partner reps, 2 team leads, 1 segment manager, 1 brand manager and 3 key account managers • Creates unique programming and executes events and promotional activities around new brands and marketing strategies • Builds detailed weekly recaps to streamline communication and work flow with wholesaler sales force
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AB InBev
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Belgium
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Manufacturing
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700 & Above Employee
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Brand Activation Manager
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Aug 2015 - Apr 2017
• Established new and maintain existing relationships with key influencers and partners in specific on-premise territory • Executed creative on-premise events, promotions and activations to enhance the Anheuser-Busch brand image within accounts • Collaborated with account partners and wholesaler to execute the Anheuser-Busch sales strategy and maximize account profit • Managed monthly budget to amplify samplings and trial events • Actively seek out local opportunities to tie in Anheuser-Busch brand focuses and own big moments in the on-premise environment • Supervised, trained and mentored College Brand Ambassadors and maximize impact in strategically chosen accounts • Created unique POS to promote sales specials and promotions through grassroots, digital and print opportunities • Launched LBGT programming to overcome brand deficiencies and win in the influential market • Increased sales trend among territory from -7.4% to +10.6% to date
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Hensley Beverage Company
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United States
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Wholesale
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100 - 200 Employee
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Community Manager
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Jul 2014 - Aug 2015
• Drove marketing strategy through creative promotional, event and sales initiatives in the field • Managed a total of 11 social media pages – 6 Facebook pages, 4 Twitter accounts and 1 Instagram • Maintained an email marketing database of 40,000+ consumers - producing weekly blasts • Strategized and authored all blog posts – 3+ per week, occasionally supervising guest bloggers • Created and leveraged calendar of assets, supporting multiple divisional programs and activities, both on and off sale • Directed, filmed and edited video segments to be used for new hires, community involvement, event recaps, etc. • Planned, managed and executed full-circle sponsorship of KMLE 8 Man Jam resulting in a best practice • Executed #BudPefectGame on-premise activation for AZ Diamondbacks sponsorship, resulting in a national best practice • 1 of 3 key players in a current complete corporate website redesign and re-launch for Hensley.com • Lead and executed Anhueser-Busch’s Corporate Social Responsibility (CSR) initiatives for both Pro Bowl and Super Bowl XLIX including over 3,000 pledges – an 86% increase from last year
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Red Bull
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Austria
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Food and Beverage Services
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700 & Above Employee
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Consumer Affairs Coordinator
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Jul 2013 - Mar 2014
• Responsible for administrating all aspects of consumer marketing amongst all sides of the brand as well as coordinating all product sales[Brand & Product]: Interacted with consumers in the Red Bull voice by customizing experiences relevant to consumer interests, provided product expertise and brand knowledge, ensured consumer satisfaction through quality control, kept up-to-date with what is current in the world of Red Bull and built overall belief in the brand promise.[Sales]: Qualified sales leads and account activations in off-premise, on-premise and non-trad sales. Facilitated sales support and service requests for national accounts and assist distributor partner managers with sales inquiry workflows.[Consumer Collecting]: Leveraged consumer collecting opportunities for national activations throughout any field market or business unit. Executed digital marketing initiatives through active engagement via Instagram and Twitter by engaging and sampling consumers to increase product trial and brand loyalty. [Sports, Culture & Communications]: Dominated in Red Bull’s core playground through athletes and action-sports relevant properties, in music through culture-relevant properties and across media channels through digital assets and fulfillment of multi-platform media requests and inquiries. Achievements:+Operated both @RedBull and @RedBullLAX Twitter and Instagram handles that implemented community management initiatives and grew each following by 17+%+Launched regional and national sales account wins including Variety Wholesalers and regional Pinkberry locations+Designed Red Bull product knowledge templates for national use and new hires+On boarded and trained new hires on all aspects of the job description+Drafted the final version of auto-response emails in the voice of the brand to be used for national employment needs by Human Resources
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Student Brand Manager
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Jun 2012 - Jun 2013
• Responsible for driving Red Bull's collegiate marketing strategies in Arizona and acting as a local face to the global brand specifically at Arizona State University-Maximized communications output and fostered relationships with local media and opinion leaders-Planned and executing 360 degree logistics of 22 collegiate and field events as well as national and regional campaigns -Created detailed month-end recaps with impressionable media examples that manifest the culture of the brandAchievements:+Activating around global brand events including the Red Bull Editions launch, Red Bull Air Drop, Red Bull Music Academy Radio Live Recorded Show, Red Bull Thre3Style Massive, Red Bull SoundClash, and Red Bull King of the Rock+Managing in-market events including Red Bull Play & Destroy, Red Bull Thre3Style University, and Red Bull Chariot Race+Executing national initiatives for Red Bull North America and Red Bull Media House in both brand and products through athlete activations, film screenings, and unique campaigns to drive trial
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Wings Team Captain
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Aug 2010 - Jun 2012
• Responsible for all Wings Team duties in addition to:-Delegating all Wings Team scheduling-Setting Wings Team marketing campaigns and sampling goals -Planning logistics of athlete and event vehicle activations -Managing all vehicle maintenance-Creating month-end inventory -Representing the AZ market in regional conference calls-Fulfilling all additional Wings Team needs when management (FMM and FMS) are unable to do so Achievements:+Represented the Arizona Market in both regional and national events including Red Bull Soapbox (2009), Red Bull Soundclash (2009), Red Bull New Years No Limits (2010), Red Bull Thre3Style (2010-2012), Red Bull King of the Rock (2010-2012), Red Bull Reto Del Sol (2012) Red Bull X-Fighters (2012) +Executed national campaigns including Red Bull Stash and Red Bull 4-Pack Thursday
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Wings Team Member
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Jun 2009 - Jun 2012
• Drove product trial and brand loyalty through product and brand expertise, consumer interactions and sampling • Expanded consumer base by fostering local relationships, researching consumer trends/target markets and overcoming consumer objections • Strategically planned creative marketing concepts to increase brand and product awareness through communication both as the face of the brand as well as through social media skills
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iHeartMedia
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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KZZP KISS FM Multimedia Intern for The Johnjay and Rich Morning Show
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Aug 2012 - May 2013
• Managed all social media outlets for "The Johnjay and Rich Morning Show" including all affiliate pages (syndicated in 9 cities) • Screened phone calls and made executive decisions about content to be broadcasted on-air to a following of just under 1 million live radio listeners as well as iHeart Radio • Broadcasted a live television segment on 3TV in AZ and in CO Springs • Created, filmed and edited daily web content and general web maintenance • Represented the company at various community events including grassroots campaigns, charity events and social events i.e. local concerts • Recruited, hired, and trained incoming interns
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Fox Interactive Media
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Internet Publishing
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200 - 300 Employee
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Creative University Apprentice
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Aug 2012 - Jan 2013
• ASU's sports marketing program partnered with Fox Sports to address innovative marketing, research, technology and product strategies in a nationwide campaign to rebrand Scout.com into Fox Sports Next -Expanded the Fox Sports platform into the academic realm of Arizona State University with a $100,000 budget -Created integrated marketing and social platforms in order to reach a target audience, expand relationships and drive revenue -Presented the final creative product to an elite team of Fox Sports ambassadors for aspects of our proposal to be implemented in the 2014 national marketing campaign
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Education
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2009 - 2013
Arizona State University, Walter Cronkite School of Journalism and Mass Communications
B.A., Journalism and Mass Communications
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