Experience

Creativity

• Kuwait
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Manager

  • Jun 2014 - Present

  • Delivered long term marketing strategies for within the group for all brands (Chocolateness, Lgaima, Pie and Co, Viola by Arwa) • Led all marketing, PR, media communication, social media channels for all brands within the group • Briefed and coordinated with third parties such as production companies etc. to make sure all projects are completed on time • Achieved sales targets for all brands and regularly monitoring performance to make counteractive actions if required • Created new brands and made sure revenue generation within first six months of their launch • Lead Marketing plan, branding and re branding projects for new and existing brands • Created collaborations which is fruitful from marketing and revenue generation. • Managed the $1,000,000 project: A campaign that was created to generate sales which ended with an increment of 100% on short term sales and 6% on long term sales • Managed the food capital initiative which was part of CSR fundamentals within our group (https://youtu.be/ygBO03BRbAE). • Launched grand opening events for many stores within the group which generated publicity and good PR for the brands. • Created sustainability during pandemic by using techniques which is less on spending and more on revenue generation. And made sure the sales is consistent. Show less



PINK COFFEE

• Advertising Services
• 1 - 100 Employee

• Marketing Manger

  • Apr 2012 - May 2014

  • Managed Marketing, communication strategy, budgeting across all channels for brands managed by agency. Some of the brands managed were Prime & Toast, Chocolate Bar, Chocolateness, Proteges. • Played a strategic role in the digital transformation through an aligned approach and strategic partnership. • Demonstrated return of marketing spending by creating and using appropriate KPIs to measure both financial and nonfinancial performance indicators. • Developed & maintain weekly/monthly & yearly Marketing, social media and PR calendars. • Created a 360 Approach with usage of ATL, BTL , Social Media to create maximum awareness through campaigns Show less



Brand IMC (Integrated Marketing & Communication)

• Jabriya

• Senior Account Manager

  • Oct 2007 - Jul 2012

  • Briefed and coordinated with clients to develop campaign concepts, collateral material, designs, and publications. • Briefed and coordinated with clients to develop and execute marketing media plans. • Created PR collaterals, press releases, events and corporate functions. • Launched the biggest recycle campaign for Kuwait Oil Company which was created for a period of three years to educate and create awareness about recycling in Ahmadi governorate with the help of ATL and BTL activities. This included field trips in schools, KOC offices, Residential areas as well Show less



Innovation House

• Kuwait City, Kuwait

• Senior Account Executive

  • Feb 2002 - Sep 2007

  • Managed client relationships and made sure contact reports are distributed within 24 hours. • Carried out field trade surveys. • Created briefs on communication projects and regular reading, understanding sales and distribution reports. • Followed up and reviewed with clients, suppliers for weekly status report. • Managed and directed all aspects involved in printing required by client. • Managed client relationships and made sure contact reports are distributed within 24 hours. • Carried out field trade surveys. • Created briefs on communication projects and regular reading, understanding sales and distribution reports. • Followed up and reviewed with clients, suppliers for weekly status report. • Managed and directed all aspects involved in printing required by client.