Charmaine Gabriel
Lifecycle Marketing Director EMEA at Toluna SAS- Claim this Profile
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Français Native or bilingual proficiency
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English Native or bilingual proficiency
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Créole et pidgin, basés sur l'anglais Professional working proficiency
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Creoles and pidgins, French-based Professional working proficiency
Topline Score
Bio
Lyz V.
Charmaine is an energetic highly progressional smiling lady. I had the huge pleasure of working with her and always loved her responsiveness and eye for detail. She understands the ins and outs the subjects she deals with and excels at anticipating issues, tailoring solutions before they even need to be put in action. I can only warmly recommend her and I m delighted - however not surprised - to see how quickly she s grown over the years
Lauren Cirkot
I had the pleasure of working with Charmaine for 3 years developing programs to recruit and keep members engaged in the Toluna.com community. Above all, I was always impressed with Charmaine’s confidence, passion, and creativity. Her out-of-the-box and unconventional ideas that, when put into action, were always a success. As a team member or a lead, Charmaine earns my highest recommendation.
Lyz V.
Charmaine is an energetic highly progressional smiling lady. I had the huge pleasure of working with her and always loved her responsiveness and eye for detail. She understands the ins and outs the subjects she deals with and excels at anticipating issues, tailoring solutions before they even need to be put in action. I can only warmly recommend her and I m delighted - however not surprised - to see how quickly she s grown over the years
Lauren Cirkot
I had the pleasure of working with Charmaine for 3 years developing programs to recruit and keep members engaged in the Toluna.com community. Above all, I was always impressed with Charmaine’s confidence, passion, and creativity. Her out-of-the-box and unconventional ideas that, when put into action, were always a success. As a team member or a lead, Charmaine earns my highest recommendation.
Lyz V.
Charmaine is an energetic highly progressional smiling lady. I had the huge pleasure of working with her and always loved her responsiveness and eye for detail. She understands the ins and outs the subjects she deals with and excels at anticipating issues, tailoring solutions before they even need to be put in action. I can only warmly recommend her and I m delighted - however not surprised - to see how quickly she s grown over the years
Lauren Cirkot
I had the pleasure of working with Charmaine for 3 years developing programs to recruit and keep members engaged in the Toluna.com community. Above all, I was always impressed with Charmaine’s confidence, passion, and creativity. Her out-of-the-box and unconventional ideas that, when put into action, were always a success. As a team member or a lead, Charmaine earns my highest recommendation.
Lyz V.
Charmaine is an energetic highly progressional smiling lady. I had the huge pleasure of working with her and always loved her responsiveness and eye for detail. She understands the ins and outs the subjects she deals with and excels at anticipating issues, tailoring solutions before they even need to be put in action. I can only warmly recommend her and I m delighted - however not surprised - to see how quickly she s grown over the years
Lauren Cirkot
I had the pleasure of working with Charmaine for 3 years developing programs to recruit and keep members engaged in the Toluna.com community. Above all, I was always impressed with Charmaine’s confidence, passion, and creativity. Her out-of-the-box and unconventional ideas that, when put into action, were always a success. As a team member or a lead, Charmaine earns my highest recommendation.
Credentials
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Learning Canva
LinkedInFeb, 2023- Nov, 2024 -
Nano Tips for Using Microsoft Office with Mike Tholfsen
LinkedInJan, 2023- Nov, 2024 -
SPSS, Machine Learning & AI Foundations: Linear Regression
LinkedInOct, 2022- Nov, 2024 -
Enhancing Resilience
LinkedInMay, 2022- Nov, 2024 -
Having Difficult Conversations: A Guide for Managers
LinkedInMay, 2022- Nov, 2024 -
Project Manager Burnout: Recognizing, Disrupting, and Reversing
LinkedInMay, 2022- Nov, 2024 -
Data Visualisation: Best Practices
LinkedInFeb, 2022- Nov, 2024 -
Statistics Foundations: The Basics
LinkedInFeb, 2022- Nov, 2024 -
Gérer la force de vente pour les directeurs / directrices des ventes
LinkedInJan, 2022- Nov, 2024 -
How to Be an Effective Remote Manager
LinkedInJan, 2022- Nov, 2024 -
Community Management
VISIPLUS academyFeb, 2017- Nov, 2024 -
Gamification
CourseraApr, 2014- Nov, 2024
Experience
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Toluna Corporate
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United States
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Market Research
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200 - 300 Employee
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Lifecycle Marketing Director EMEA
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Jul 2017 - Present
• Manage and develop a team of LMs to execute strategy and evaluate performance & ROI • Establish, lead and drive Lifecycle strategy and the user experience to onboard, retain, build loyalty and increase lifetime value by engaging influencers with personalized, targeted and relevant marketing at every stage – as well as tailoring global strategies to meet the specific needs of the EMEA region – maximizing total lifetime value of each consumer community member• Continually and systematically identify areas of improvement to define new processes and procedures for all stages of Lifecycle Management • Assume full responsilibity for the execution of the overall marketing plan, leveraging all appropriate channels • Partner with Analytics team to define, track and analyze success metrics• Review business development opportunities and related financial analysis to support the strategic growth strategy.• Manage consumer-facing product/service-line lifecycles, including new product development and launch process
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Digital Communications Manager
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Aug 2015 - Jul 2017
• Identify needs for improvement, establish and execute plans for the growth and improvement of the member base• Develop creative concepts designed to increase registration rates, maximize activation rates, panelists’ satisfaction and optimize response levels• Maintain detailed reporting that tracks the overall effectiveness of each marketing campaign, profiling campaign, quality and data initiatives• Define, track and analyse KPIs to identify and communicate opportunities to enhance revenue potential.. • Drive projects to completion within established timeframes and utilize appropriate resources.• Create, launch and manage emailing communications, scope, statements of work, timeline and budget.• Lead cross-functional teams to deliver high quality deliverables on time and on budget
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CM Team Leader
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Mar 2014 - Jul 2015
• Continue supporting Lead community manager tasks• Manage and train a team of 17 CMs• Coordonate and validate product translations and launches with the R&D and CM teams practices (text validation, adherence to web standards, quality assurance principles, usability best practices etc.) • Coordonate and manage product testing team (company sites and mobile apps). Product quality checks during and after launch.
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Lead Community Manager
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Mar 2013 - Mar 2014
• Manage and train Community Managers for over 20 different languages/communities• Coordinate test phases with beta-testers through to product delivery• Participate in launching new Toluna website and apps (facebook and mobile)• Create special events and competitions that aim at increasing the loyalty of users• Participate in the roadmap of products regarding the user’s experience, new features, designs, etc.• Work in coordination with engineers
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Community Manager
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Jun 2011 - Feb 2013
• Moderate content - Site and Facebook page• Facebook Administrator• Customer service on a daily basis•.Monitor members on the site and respond by email to their queries•.Identify the most active users to analyse members' expectations and define areas for improvement• Animate the site and keep members interested• Post news on the website and on the blog• Help with other marketing activities• Translations – English to French• Translation Review and QA testing
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E-business internship / webmarketing
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Jan 2011 - Mar 2011
• Using back office to write product-sheets. • SEM optimization: writing and posting offers on partner sites. • Competitive scanning • Using back office to write product-sheets. • SEM optimization: writing and posting offers on partner sites. • Competitive scanning
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Creative & advertising writer work placement
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Jul 2010 - Sep 2010
• Posting press releases, product sheets, and product advertising. • Reporting, advertising on forums. • Introduction to SEO et SMO referencing. • Posting press releases, product sheets, and product advertising. • Reporting, advertising on forums. • Introduction to SEO et SMO referencing.
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Education
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2021 - 2022
IAE Paris - Sorbonne Business School
Executive Masters - Marketing and Sales, General Sales, Merchandising and Related Marketing Operations -
2009 - 2010
Université Paris Descartes V
M.A Linguistics, Semiotics, Survey questionnaire and Discourse analysis. -
2010 - 2012
Université Denis Diderot (Paris VII)
Postgraduate Master’s degree in Language Science, Linguistiques -
2008 - 2009
Université des Antilles et de la Guyane
B.A English language & literature, English language and literature -
2008 - 2009
Université des Antilles et de la Guyane
M.A. Translation studies, Translation -
2005 - 2008
Université des Antilles et de la Guyane
BS.c Language Science, Linguistics, Logic and language, Communication and media, and French literature.
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