Larry Reed
Merchandising Manager at Atlantic Records- Claim this Profile
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Bio
Alycia Lerer
A few years ago Larry was introduced to me after handling the merchandise for Chrisette Michele's tour. He has a passion and knowledge for his craft. He doesn't just think merchandising but goes the extra mile to incorporate the brand and customer driven factors into creating a successful merchandising program. I'm happy to be working with Larry on my upcoming projects.
Alycia Lerer
A few years ago Larry was introduced to me after handling the merchandise for Chrisette Michele's tour. He has a passion and knowledge for his craft. He doesn't just think merchandising but goes the extra mile to incorporate the brand and customer driven factors into creating a successful merchandising program. I'm happy to be working with Larry on my upcoming projects.
Alycia Lerer
A few years ago Larry was introduced to me after handling the merchandise for Chrisette Michele's tour. He has a passion and knowledge for his craft. He doesn't just think merchandising but goes the extra mile to incorporate the brand and customer driven factors into creating a successful merchandising program. I'm happy to be working with Larry on my upcoming projects.
Alycia Lerer
A few years ago Larry was introduced to me after handling the merchandise for Chrisette Michele's tour. He has a passion and knowledge for his craft. He doesn't just think merchandising but goes the extra mile to incorporate the brand and customer driven factors into creating a successful merchandising program. I'm happy to be working with Larry on my upcoming projects.
Experience
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Atlantic Records
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Musicians
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700 & Above Employee
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Merchandising Manager
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2009 - Present
Manage the sells of tour merchandise for Trey Songz 106 & Park tour along with Diggy Simmons shows. Manage the sells of tour merchandise for Trey Songz 106 & Park tour along with Diggy Simmons shows.
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Consultant
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2006 - Present
Develop novelty music merchandise for music tours - Aerosmith, Chris Isaak, Fleetwood Mac, Mana, Akon, Justin Timberlake, Bow Wow, Chris Brown and TICreate and implement marketing initiatives to increase revenue generated on tours.Provide licensing opportunities for the company's roster of clients.
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Merchandising Manager-Scream Fest
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2007 - 2007
Manage the sells of tour merchandise for T-Pain, Bow Wow, Omarion, Mary J Blige, Lil Wayne, Beyonce, Mariah Carey, Keith Sweat, New Edition, Teena Marie and Patti LaBelle.
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Owner
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Jan 2004 - Present
Merchandising, marketing, and licensing company. We also work with the Steve Harvey merchandising team as a consultant. Merchandising, marketing, and licensing company. We also work with the Steve Harvey merchandising team as a consultant.
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Education
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1990 - 1991
Mount Saint Mary College
Business -
1986 - 1990
Telecommunications
Community
