Christian Jin
Director, Media Strategy at Evolved By Nature- Claim this Profile
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English Native or bilingual proficiency
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Chinese Native or bilingual proficiency
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Korean Native or bilingual proficiency
Topline Score
Bio
Sarah Esteverena
Christian Jin is a consummate professional, and super sharp media lead. Christian reported directly to me during my time at Cognizant, notably running all media planning and agency management against one of the largest integrated campaigns Cognizant had executed to date. Christian came up with innovative, creative, and data driven media strategies to drive results. This specific campaign had a number of directional changes mid-stream, and Christian was able to quickly make even major adjustments with poise and thoughtfulness. He was frequently a voice of calm across the full team, approaching all challenges methodically and with a can-do attitude. He is a fantastic media pro, and even more importantly, a hugely capable and supportive team player.
Sarah Esteverena
Christian Jin is a consummate professional, and super sharp media lead. Christian reported directly to me during my time at Cognizant, notably running all media planning and agency management against one of the largest integrated campaigns Cognizant had executed to date. Christian came up with innovative, creative, and data driven media strategies to drive results. This specific campaign had a number of directional changes mid-stream, and Christian was able to quickly make even major adjustments with poise and thoughtfulness. He was frequently a voice of calm across the full team, approaching all challenges methodically and with a can-do attitude. He is a fantastic media pro, and even more importantly, a hugely capable and supportive team player.
Sarah Esteverena
Christian Jin is a consummate professional, and super sharp media lead. Christian reported directly to me during my time at Cognizant, notably running all media planning and agency management against one of the largest integrated campaigns Cognizant had executed to date. Christian came up with innovative, creative, and data driven media strategies to drive results. This specific campaign had a number of directional changes mid-stream, and Christian was able to quickly make even major adjustments with poise and thoughtfulness. He was frequently a voice of calm across the full team, approaching all challenges methodically and with a can-do attitude. He is a fantastic media pro, and even more importantly, a hugely capable and supportive team player.
Sarah Esteverena
Christian Jin is a consummate professional, and super sharp media lead. Christian reported directly to me during my time at Cognizant, notably running all media planning and agency management against one of the largest integrated campaigns Cognizant had executed to date. Christian came up with innovative, creative, and data driven media strategies to drive results. This specific campaign had a number of directional changes mid-stream, and Christian was able to quickly make even major adjustments with poise and thoughtfulness. He was frequently a voice of calm across the full team, approaching all challenges methodically and with a can-do attitude. He is a fantastic media pro, and even more importantly, a hugely capable and supportive team player.
Experience
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Evolved By Nature
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United States
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Biotechnology Research
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1 - 100 Employee
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Director, Media Strategy
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Mar 2022 - Mar 2023
Lead omni-channel media strategy/planning for Evolved By Nature’s B2B, B2C DTC & Partnership brands Oversee tactical campaign development and optimization with internal team and agency partners Establish measurement framework and cadence for EBN sites, campaigns and e-commerce activities Collaborate with different internal teams throughout the marketing and commercial organization to deliver and present to key stakeholders Provide data analysis/insights and recommendations on… Show more Lead omni-channel media strategy/planning for Evolved By Nature’s B2B, B2C DTC & Partnership brands Oversee tactical campaign development and optimization with internal team and agency partners Establish measurement framework and cadence for EBN sites, campaigns and e-commerce activities Collaborate with different internal teams throughout the marketing and commercial organization to deliver and present to key stakeholders Provide data analysis/insights and recommendations on future media strategy and plans Keep abreast of new industry and market trend; provide media landscape updates and POVs Show less Lead omni-channel media strategy/planning for Evolved By Nature’s B2B, B2C DTC & Partnership brands Oversee tactical campaign development and optimization with internal team and agency partners Establish measurement framework and cadence for EBN sites, campaigns and e-commerce activities Collaborate with different internal teams throughout the marketing and commercial organization to deliver and present to key stakeholders Provide data analysis/insights and recommendations on… Show more Lead omni-channel media strategy/planning for Evolved By Nature’s B2B, B2C DTC & Partnership brands Oversee tactical campaign development and optimization with internal team and agency partners Establish measurement framework and cadence for EBN sites, campaigns and e-commerce activities Collaborate with different internal teams throughout the marketing and commercial organization to deliver and present to key stakeholders Provide data analysis/insights and recommendations on future media strategy and plans Keep abreast of new industry and market trend; provide media landscape updates and POVs Show less
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Cognizant
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United States
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IT Services and IT Consulting
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700 & Above Employee
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Sr Marketing Manager - Global Media Strategy
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Apr 2020 - Oct 2021
Lead global campaign cross channel strategy/planning for Cognizant's Data & AI business Oversee tactical campaign development and optimization with agency partners Manage new data platform integration in media plans to further improve campaign ABM capability Collaborate with different internal teams throughout the marketing organization to deliver and present to key stakeholders Provide data analysis/insights and recommendations on future media strategy and plans Keep abreast… Show more Lead global campaign cross channel strategy/planning for Cognizant's Data & AI business Oversee tactical campaign development and optimization with agency partners Manage new data platform integration in media plans to further improve campaign ABM capability Collaborate with different internal teams throughout the marketing organization to deliver and present to key stakeholders Provide data analysis/insights and recommendations on future media strategy and plans Keep abreast of new industry and market trend; provide media landscape updates and POVs Show less Lead global campaign cross channel strategy/planning for Cognizant's Data & AI business Oversee tactical campaign development and optimization with agency partners Manage new data platform integration in media plans to further improve campaign ABM capability Collaborate with different internal teams throughout the marketing organization to deliver and present to key stakeholders Provide data analysis/insights and recommendations on future media strategy and plans Keep abreast… Show more Lead global campaign cross channel strategy/planning for Cognizant's Data & AI business Oversee tactical campaign development and optimization with agency partners Manage new data platform integration in media plans to further improve campaign ABM capability Collaborate with different internal teams throughout the marketing organization to deliver and present to key stakeholders Provide data analysis/insights and recommendations on future media strategy and plans Keep abreast of new industry and market trend; provide media landscape updates and POVs Show less
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dentsu X
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United Kingdom
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Advertising Services
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700 & Above Employee
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Associate Director, Communications Planning
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Aug 2019 - Apr 2020
LVMH - Hennessy, Christian Dior Couture & Parfums Christian Dior Member of the core leadership team managing key senior brand and media clients Strategy and media planning for traditional and digital media Provide data analysis/insights and recommendations based on brands’ business objectives Keep abreast of new industry and market trend; provide media landscape updates and POVs Develop integrated media plans to maximize ROI and efficiency as well as integrated cross… Show more LVMH - Hennessy, Christian Dior Couture & Parfums Christian Dior Member of the core leadership team managing key senior brand and media clients Strategy and media planning for traditional and digital media Provide data analysis/insights and recommendations based on brands’ business objectives Keep abreast of new industry and market trend; provide media landscape updates and POVs Develop integrated media plans to maximize ROI and efficiency as well as integrated cross platform activations Day to day team mentorship and management to create positive work environment and facilitate successful career paths for team members Show less LVMH - Hennessy, Christian Dior Couture & Parfums Christian Dior Member of the core leadership team managing key senior brand and media clients Strategy and media planning for traditional and digital media Provide data analysis/insights and recommendations based on brands’ business objectives Keep abreast of new industry and market trend; provide media landscape updates and POVs Develop integrated media plans to maximize ROI and efficiency as well as integrated cross… Show more LVMH - Hennessy, Christian Dior Couture & Parfums Christian Dior Member of the core leadership team managing key senior brand and media clients Strategy and media planning for traditional and digital media Provide data analysis/insights and recommendations based on brands’ business objectives Keep abreast of new industry and market trend; provide media landscape updates and POVs Develop integrated media plans to maximize ROI and efficiency as well as integrated cross platform activations Day to day team mentorship and management to create positive work environment and facilitate successful career paths for team members Show less
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GroupM
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United States
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Advertising Services
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700 & Above Employee
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Associate Media Director
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May 2018 - Jul 2019
OpenMind Media Lead Nestle Baking & Global Brands. Multicultural COE across Nestle USA brands: Strategy and media planning in GM & Multicultural Key Client, media partner relationship management as a part of the leadership team Provide data analysis/insights and strategies based on clients’ business objectives Keep abreast of the industry and market trend; provide media landscape updates and POVs Develop integrated media plans to maximize ROI and efficiency Day to day… Show more OpenMind Media Lead Nestle Baking & Global Brands. Multicultural COE across Nestle USA brands: Strategy and media planning in GM & Multicultural Key Client, media partner relationship management as a part of the leadership team Provide data analysis/insights and strategies based on clients’ business objectives Keep abreast of the industry and market trend; provide media landscape updates and POVs Develop integrated media plans to maximize ROI and efficiency Day to day team management and mentor team members
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Supervisor, Integrated Strategy & Digital Investment
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Jan 2016 - Apr 2018
MEC/Wavemaker - AT&T, Ford Canada, Hannaford
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Manager, Multicultural
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Jul 2014 - Dec 2015
Comms Planning (traditional and digital media): Budweiser, Subway, ADT Security HSBC
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K & L Advertising
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Public Relations and Communications Services
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1 - 100 Employee
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Media Planner
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Jun 2013 - Jul 2014
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Assistant Planner
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Mar 2012 - May 2013
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Education
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2014 - 2015
William E. Simon School of Business
Master of Science (MS), Finance -
2007 - 2011
University of Rochester
Bachelor's degree, Economics
Community
