Experience

Chekin

• Spain
• Software Development
• 1 - 100 Employee

• Product Manager

  • Jun 2019 - Present

  Málaga y alrededores, España - Analize product usage and feedback with Hotjar to identify pain points and come up with proposals. - Create and meassure customer onboarding to improve the conversion rate from trial to paid. - Co-lead the UX/UI team, support them with prototyping and feedback. - Create specification documentation and user stories. - Colaborate with sales and support to identify issues and top clients requests. - Define MVPs to plan sprints and roadmap. - Scope of big updates and new feature… Show more - Analize product usage and feedback with Hotjar to identify pain points and come up with proposals. - Create and meassure customer onboarding to improve the conversion rate from trial to paid. - Co-lead the UX/UI team, support them with prototyping and feedback. - Create specification documentation and user stories. - Colaborate with sales and support to identify issues and top clients requests. - Define MVPs to plan sprints and roadmap. - Scope of big updates and new feature full lifecycle.

• Marketing communications and tech support lead

  • Mar 2018 - May 2019

  Málaga Area, Spain - Plan, execute and run email marketing campaigns for upselling and user retention. - Create and manage the product communication plan between support and users via chat and phone calls. - Create onboarding flow for new users. - Create website content and write the help center. - Support tech team with manual QA testing before release. - Track and meassure the most repetitive issues to request fixes/feature improvements to the tech team.



microapps

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Online Marketing Specialist

  • Jul 2016 - Jul 2017

  Málaga y alrededores, España - Create content focused on email marketing users. - Create landing pages with SEO optimization and localization. - Create email templates and knowledge center articles fora MoonMail. - Analize and report ROI for paid campaigns. - CX and support for top clients in English & Spanish. - Identify key issues and suggests new features/improvements for the platform based on feedback.



Improving

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Digital Marketing Specialist

  • Feb 2013 - Jun 2016

  Guadalajara y alrededores, México Formerly iTexico, now aquired by "Improving" as their nearshore branch. My principal role was to maintain and execute all digital marketing strategies with two main focus: To obtain new customers though online channels and increase the branding reputation, of which includes: SEO and PPC Campaigns, email marketing, content optimization on the website, social media management. Tasks: - Website content, maintenance and SEO optimization to increase the traffic. - Managing… Show more Formerly iTexico, now aquired by "Improving" as their nearshore branch. My principal role was to maintain and execute all digital marketing strategies with two main focus: To obtain new customers though online channels and increase the branding reputation, of which includes: SEO and PPC Campaigns, email marketing, content optimization on the website, social media management. Tasks: - Website content, maintenance and SEO optimization to increase the traffic. - Managing and planning social media campaigns. - Online paid advertising and budget control. - Create newsletter subscriber base of C level profiles, nurture with content to generate sales qualified leads. - Create a funnel strategy to convert visitors into meetings. - Managing the content strategy (blog, whitepapers, webinars). Show less