Experience

Addiction Pet Foods

• New Zealand
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Consumer Marketing Manager

  • Apr 2021 - Present

  • Strategizes and plans creative, cost-effective consumer-facing campaigns that meet specific marketing objectives for your assigned market/s • Crafts creative and impactful campaign messages that resonate with your assigned market/s • Works closely with local sales teams to address market needs with engaging and impactful campaigns • Oversees development of marketing projects with creative teams, other internal stakeholders, and/or external agencies and vendors • Builds and maintains good relations with external suppliers and/or agencies • Amplifies marketing projects across relevant touchpoints and brand platforms • Monitors, reports, and evaluates the performance of campaigns with learnings and recommendations for improvement • Researches emerging trends in your market to inform and inspire future campaigns • Proposes and manages marketing research projects to generate consumer insights for improved marketing strategy and communications • Uses marketing analytics to track the performance and effectiveness of campaigns • Represents the marketing team for your market in key meetings Skills • Creative and strategic, always on the lookout for the latest marketing trends • Strong written and verbal communication skills • Strong planning and presentation skills • Experienced in utilizing a variety of marketing channels (traditional, digital, influencer, SEM) Show less



Mary Kay Global

• United States
• Personal Care Product Manufacturing
• 700 & Above Employee

• Senior Specialist, Sales Support

  • Jun 2016 - Dec 2020

  KEY ACCOMPLISHMENTS:Digital Commerce - Launched campaigns for company online ordering, delivery set-up and direct recruit sign-up via website and mobile apps- Executed the company digital skin care and color tools via website and mobile apps- Handled content direction on company website, internet and intranet sites, and social media networks sites like Facebook, InstagramAs a Senior Specialist:- Reporting to the Head of Sales Development- Responsible for planning, promotion, implementation and budget management of company events, training, sales programs, digital e-commerce and social media activities - Responsible for monitoring daily source of sales and recruitment; updating annual, quarterly and monthly Sales and Marketing calendars; and reporting Management post-event / program activities- Responsible for management of sales assistants and third-party suppliers, such as freelance graphic artists, videographers, and accredited PR/event agencies Show less

• Senior Associate, Marketing

  • Jun 2014 - Jun 2016

  KEY ACCOMPLISHMENTS Marketing / Brand Management- Launched and executed marketing campaigns for new skin care and color products, contributing to 10% sales on its first three months - Launched and executed door-opener product concepts, contributing to 5%-10% increase on monthly sales, making the brand more accessible and affordable to its target market - Executed 3x-time yearly nationwide model-makeup artist search competition, contributing to 15% increase on quarterly sales and recruits on its three-month duration targeting millennial marketAs a Senior Associate: - Reporting to the Head of Marketing- Responsible for timely planning, development and budget management of the launch, pricing and promotion of new skin care and color products - Responsible for monitoring daily product sales reports; updating annual, quarterly and monthly Sales and Marketing calendars; and reporting post-product monthly product performance- Responsible for management of third-party suppliers, such as freelance graphic artists, videographers, and accredited PR/event agencies- Assisted on product forecasting, inventory and phase-out on skin care and color products and coordination with Supply Chain Management and Finance-IST- Assisted on company internal and external events like media and PR activities Show less

• Associate, Marketing

  • Jun 2010 - Jun 2014

  KEY ACCOMPLISHMENTS:Marketing / Brand Communications - Handled company monthly newsletter magazine and other marketing printed collaterals, and direction on visual merchandizing in its Beauty Centers- Created a centralized communication plan template with verbal response, sms, email and online messages to be used by Customer Service team As an Associate: - Reporting to the Head of Marketing- Responsible for timely development, production and budget management of internal (newsletter, posters) and external communication materials (press release, website) and branding guidelines; AND of company’s internal and external events like media and PR activities- Responsible for management of third-party suppliers, such as freelance graphic artists, videographers, and accredited PR/event agencies- Assisted on the launch and promotion of new skin care and color products Show less



A.P. Moller - Maersk

• Denmark
• Transportation, Logistics, Supply Chain and Storage
• 700 & Above Employee

• Specialist, Presentation and Multimedia

  • May 2009 - May 2010

  Reporting to the Head of Multi-media Presentation and responsible for timely development of offshore and in house company PowerPoint and other multi-media presentation materials Reporting to the Head of Multi-media Presentation and responsible for timely development of offshore and in house company PowerPoint and other multi-media presentation materials



KPMG Philippines

• Philippines
• Accounting
• 700 & Above Employee

• Officer, Marketing Communications

  • Aug 2008 - Dec 2008

  Reporting to the Head of Marketing and responsible for timely development and execution of internal and external corporate communications materials, events and public relations Reporting to the Head of Marketing and responsible for timely development and execution of internal and external corporate communications materials, events and public relations



Magsaysay People Resources (Magsaysay Maritime Corporation)

• Philippines
• Staffing and Recruiting
• 700 & Above Employee

• Officer, Corporate Communications

  • Aug 2007 - Jul 2008

  Reporting to the Manager of Corporate Communications and responsible for timely development and implementation of corporate branding guidelines in all business units; and internal and external corporate communications materials, events and public relations Reporting to the Manager of Corporate Communications and responsible for timely development and implementation of corporate branding guidelines in all business units; and internal and external corporate communications materials, events and public relations



Belle Corporation

• Real Estate
• 100 - 200 Employee

• Junior Assistant, Marketing

  • Jun 2006 - Jun 2007

  Reporting to the Vice-President of Marketing and responsible for timely execution of paid advertising, media and public relation activities and events Reporting to the Vice-President of Marketing and responsible for timely execution of paid advertising, media and public relation activities and events