Experience

inploi

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Product Lead

  • Mar 2022 - Present



HELLOGEORGETAYLOR LIMITED

• Advertising Services

• On-demand Growth Marketing available for freelance

  • Apr 2017 - Mar 2023

  Consulting early-staged companies to grow through digital marketing. Solving their growth challenges, helping to formulate and deliver on a marketing strategy. I am confident across the business lifecycle; from validating their business to building profitable marketing machines that provide predictable growth. Consulting early-staged companies to grow through digital marketing. Solving their growth challenges, helping to formulate and deliver on a marketing strategy. I am confident across the business lifecycle; from validating their business to building profitable marketing machines that provide predictable growth.



Sensate

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Paid Social and Digital Marketing Specialist

  • May 2020 - Apr 2022

  Sensate is a brand-new wearable that is designed to reduce stress and anxiety through meditation. I manage their paid social advertising which contributed to achieve over $1million through crowdfunding. I since supported the launch of their new e-commerce website and manage their ongoing conversion rate optimisation. Sensate is a brand-new wearable that is designed to reduce stress and anxiety through meditation. I manage their paid social advertising which contributed to achieve over $1million through crowdfunding. I since supported the launch of their new e-commerce website and manage their ongoing conversion rate optimisation.



EVERPRESS

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Product + Growth Marketing Consultant

  • Oct 2017 - Mar 2020

  Joined Everpress in their early stages as Growth Consultant. After initially helping scale their new creator growth, I became more focused on developing their product through designing and validating all new features to managing delivery through their in-house tech and design teams. More recently, I had been scaling their e-commerce business through digital performance marketing and optimising their purchase journey. Joined Everpress in their early stages as Growth Consultant. After initially helping scale their new creator growth, I became more focused on developing their product through designing and validating all new features to managing delivery through their in-house tech and design teams. More recently, I had been scaling their e-commerce business through digital performance marketing and optimising their purchase journey.



Cleo

• United Kingdom
• Financial Services
• 100 - 200 Employee

• Facebook Advertising Specialist + Growth consultant

  • Apr 2017 - Mar 2018

  I supported Cleo's paid ads across Facebook, Instagram, Google and Snapchat. After auditing their early-stage tests, I significantly scaled and contributed heavily to the growth of new users in the business. This was expanded further to use socials ads as a key channel to retain and reactivate lapsed users. I supported Cleo's paid ads across Facebook, Instagram, Google and Snapchat. After auditing their early-stage tests, I significantly scaled and contributed heavily to the growth of new users in the business. This was expanded further to use socials ads as a key channel to retain and reactivate lapsed users.



DAD - Home Repair Experts

• United Kingdom
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Growth

  • Mar 2015 - Mar 2017

  DAD was a startup that helped people with their home repairs using video and app technology. I joined the founding team as Head of Growth and owned the across the entire customer journey from generating new traffic to help validate the service to driving repeat usage and developing customer advocacy and referral traffic. DAD was a startup that helped people with their home repairs using video and app technology. I joined the founding team as Head of Growth and owned the across the entire customer journey from generating new traffic to help validate the service to driving repeat usage and developing customer advocacy and referral traffic.



Somo Global

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Client Manager

  • Aug 2012 - Jul 2015

  Somo is the world's largest independent mobile marketing and product agency. I contributed to their early business growth through leading key media and product accounts across their gaming, retail and travel clients. This included Social Point who were acquired by Take-Two Interactive. Somo is the world's largest independent mobile marketing and product agency. I contributed to their early business growth through leading key media and product accounts across their gaming, retail and travel clients. This included Social Point who were acquired by Take-Two Interactive.



The Rank Group plc

• United Kingdom
• Gambling Facilities and Casinos
• 700 & Above Employee

• Senior Digital Marketing and Acquisition Product Manager

  • Sep 2008 - Aug 2012

  I worked at Rank Group PLC within their digital arm where I predominately focused on their booming online brand Mecca Bingo. I was responsible for setting the digital marketing strategy, planning, implementing and analysing impact across multiple digital marketing channels including Paid Search, SEO, display and mobile advertising. I was responsible for seven-figure budgets to drive best-in-class acquisition and deliver 40% year-on-year growth in 2009 with the launch of the world's first iOS mobile bingo app. Show less



The Rank Group plc

• United Kingdom
• Gambling Facilities and Casinos
• 700 & Above Employee

• Digital Marketing Executive

  • Aug 2006 - Jul 2008

  ● Given responsibility, budget and autonomy for managing several channels including PPC o Developed strong ROI-obsessed, data-driven approach to online marketing ● Developed broad knowledge and experience across wide range of marketing disciplines including press advertising, email marketing, direct mail, affiliate & SMS direct mail, affiliate & SMS ● Given responsibility, budget and autonomy for managing several channels including PPC o Developed strong ROI-obsessed, data-driven approach to online marketing ● Developed broad knowledge and experience across wide range of marketing disciplines including press advertising, email marketing, direct mail, affiliate & SMS direct mail, affiliate & SMS