Experience

Haulotte

• France
• Construction
• 700 & Above Employee

• Area Sales Manager

  • 2015 - Present

  Employed to further develop and expand business. Cold calling and developing relationships in a conservative and specialized market. I draw upon my many years of relationship selling and new found passion for “aerial work platforms”. Employed to further develop and expand business. Cold calling and developing relationships in a conservative and specialized market. I draw upon my many years of relationship selling and new found passion for “aerial work platforms”.



Theander Bygg & Konsult

• Stockholm, Sweden

• Principal

  • 2009 - Feb 2015

  Moved back to Sweden in the summer 2009 primarily for my 2 children’s education. Decided to pause my business career and opened a sole proprietary construction business. I spent 5 years fine tuning my carpentry and construction skills. The list of completed projects include a “stick built” home in the middle of a forest – from the foundation to the roof – hand built by me! Numerous kitchens, floors, window replacements, decks and patios, I even have a few custom built kitchens – where I made the cabinets, drawers, all the fronts, basically everything but the hardware. It was a great experience but after a while I truly missed the action and pulse of doing business…making sales. Show less



Independant Business and Sales Consultant

• Chicago, Illinois

• Principal

  • 2003 - 2009

  I was recruited to Chicago Kitchen & Bath, Inc. to develop an import company with a private labeled, high end German Kitchen Cabinet line. The project was offered on an independent basis and laid the basis as an independent Business and Sales Development Consultant. Sunsequent clients; • IPA, Inc. International Profit Associates. Sales of complete business revision and development. Made the top 10% of the Midwest sales force in 2 months of activity. • AdPod Media, LLC. The project was to develop a global sales and distribution company within the digital media business – advertising. Exclusive distribution of Adcalator secured. Initial letters of interest were secured from global players like Clear Channel and CBS Outdoor. Pre-production spec’s and logistics in Hong Kong. We were funded by large real estate company, which unfortunately put the project on ice after 11 months. • BEC Inc. I repeated a similar start-up venture as I did 2003/05 for 1 of the clients I set up initially. This venture focused on securing a “preferred vendor” status with a major buying group within the industry. The preferred vendor status was achieved, the first non-American product ever. This project was finalized successfully. • Culina Blu Ltd. Chicago, IL Recruited to develop and launch an import and wholesale company in the kitchen furniture market. Secured exclusive, North American distribution contract with a ‘top shelf’ German producer. Negotiated import logistics and routines with freight carriers in US and Germany. Launched the product in 3 key markets; Chicago, Miami & San Francisco. Secured a sales organization for the Great lakes territory. Managed the web site development. Developed various sales and marketing materials. Show less



SVEA Flooring LLC

• Chicago, Illinois

• Business Development Manager

  • 1998 - 2003

  Researched market niche in home products industry created business model and developed new product line for U.S. laminate flooring market. Launched laminate flooring start-up, optimizing logistics and ensuring lowest import duty. Negotiated exclusive distribution contracts with two multi-billion dollar corporations, creating distribution channel with 5,000+ outlets. Developed and launched marketing strategy "GoLF" (Guide on Laminate Flooring) to educate retailers and raise customer awareness; tripled total sales within three months of program launch. Increased revenue six-fold in second year; led company to profitability within 2.5 years. Liquidated company due to weak profit forecast and competitive pressure, out-gunned by the Big Boys. Show less



Gerby Produkter AB

• Manufacturing
• 1 - 100 Employee

• Owner

  • 1995 - 1998

  Purchased import subsidiary from previous employer, Harny Produkter AB, international licensee of household electronics. Launched six new product lines during first year; sourced factories in China to optimize production costs. Negotiated exclusive import and distribution contracts with leading brands, including BaByliss, Kitchen Aid, Hamilton Beach, and Dirt Devil, which increased sales 15% within three months. Increased revenue from SEK $2 million to SEK $18 million in two years. Purchased import subsidiary from previous employer, Harny Produkter AB, international licensee of household electronics. Launched six new product lines during first year; sourced factories in China to optimize production costs. Negotiated exclusive import and distribution contracts with leading brands, including BaByliss, Kitchen Aid, Hamilton Beach, and Dirt Devil, which increased sales 15% within three months. Increased revenue from SEK $2 million to SEK $18 million in two years.



Harny Produkter AB

• Stockholm, Sweden

• National Sales Manager

  • 1989 - 1995

  Led business development and sales operations of BaByliss hair-care appliances, maintaining 26% market share against multi-national corporations. Created marketing strategies and refocused advertising campaigns, increasing customer awareness ten-fold and decreasing advertising expenses 45%. Redesigned wholesale operations, achieving distribution in excess of 300,000 units while decreasing per unit costs 12%. Led business development and sales operations of BaByliss hair-care appliances, maintaining 26% market share against multi-national corporations. Created marketing strategies and refocused advertising campaigns, increasing customer awareness ten-fold and decreasing advertising expenses 45%. Redesigned wholesale operations, achieving distribution in excess of 300,000 units while decreasing per unit costs 12%.



Independent Sales Representative

• Sweden

• Sales Representative

  • 1985 - 1989

  • Quiksilver SA Recruited by Sweden's exclusive importer and distributor of leading surf and leisure wear; led sales and business development to become largest per capita distributor throughout Europe. More than tripled market share within two years. • Hollies AB Became top sales rep of largest leatherwear wholesaler in Scandinavia, owned by Hollander. Co-developed new `youth'​ product line, fashioned after American 50's style; attained 30 % market share, positioning company as leading wholesaler throughout Scandinavia. • de ski AB Represented national line of technical and functional skiwear for extreme skiers in extreme conditions; developed sponsorship of Swedish handicap Olympic ski team. Co-developed complete retail sales unit for `soft-wear'​ line; sold product unit to Sweden's largest sporting goods chain. Show less



I.B. Diffusion LLC

• Chicago, Illinois

• Sales Representative

  • 1982 - 1985

  Represented designer sweater line to wholesale and retail distributors of women's apparel throughout six-state region. Redesigned showroom and trained staff; increased showroom attendance 65%. Increased sales revenue of mid-west territory from $40,000 to $2,900,000 in three years. Represented designer sweater line to wholesale and retail distributors of women's apparel throughout six-state region. Redesigned showroom and trained staff; increased showroom attendance 65%. Increased sales revenue of mid-west territory from $40,000 to $2,900,000 in three years.