Experience

Gypsum Management and Supply

• United States
• Wholesale Building Materials
• 100 - 200 Employee

• Marketing Communications Manager

  • Sep 2022 - Present



Big Green Egg

• United States
• Manufacturing
• 1 - 100 Employee

• Content Strategist

  • Mar 2018 - Sep 2022

  Develop a content strategy that creates a cohesive brand story across all digital platforms. • Oversee content strategy on social sites and the Big Green Egg website. • Construct a yearly editorial calendar to use for website, blog and newsletter, based on strategic research of relevant topics. • Collaborate with the design team, influencers, photographers and videographers to execute content around the editorial calendar. • Create, schedule and analyze daily social posts using HubSpot Marketing Hub. • Develop and schedule segmented email using HubSpot Marketing Hub. • Budget and create social media ads on Facebook, Instagram and LinkedIn. • Report monthly analytics to directors. • Coordinate with outside food vendors for partnerships on recipes and promotions through newsletter and blogs. • Updated BigGreenEgg.com by optimizing web content using best SEO practices and refining overall merchandise selection. • Continuously research new industry trends, competitors, and target audience behaviors to guide content recommendations. • Manage the digital asset manager for distributors. Show less



EZ Prints

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2016 - Feb 2018

  Create and manage all incoming traffic to multiple websites. • Managed the launch of multiple new ecommerce sites for EZ Prints and Crock-pot on the Magento 2.0 Platform • Executed the SEO initiatives for Target Photo and EZ Prints sites. • Worked with Google Tag Manager and Google Merchant Center daily for site health. • Performed analysis on 5 websites utilizing Google Analytics to improve traffic. • Created new digital marketing roadmap for new EZ Prints and Target Photo websites. • Web site maintenance including adding/deleting merchandise, refining the overall merchandise selection. • Developed, tracked and improved landing pages with A/B testing. • Introduced scheduled, targeted email marketing programs using Listrak resulting in increased open and conversion rates. • Managed the marketing team on creative campaigns and programmatic buying to support digital cross promotional efforts, including email campaigns, social promotions, and marketing initiatives for an improved end-user experience. • Initiated focus on conversion rates and introduced a post click marketing platform increasing on-page conversion. • YOY results for Targetphoto.com: increase in visits by 20% new visitors from organic traffic. Show less



Gibson Innovations

• Consumer Electronics
• 100 - 200 Employee

• Digital Marketing Manager

  • Mar 2015 - Jan 2016

  Work within a marketing team to develop a digital presence within the United States and create a community for Philip Audio products. • Implemented and executed internal communications programs that align with corporate marketing programs. • Created digital assets for third party ecommerce sites. • Implemented and performed regular website updates and maintenance requests within given timelines. • Managed Digital Marketing Budget for the United States. • Developed social media marketing initiatives and strategies to enhance social syndication of corporate marketing initiatives and programs. • Worked within the Citrix CMS for Philips.com. • Managed outside agency for social media posts and strategy. • Created new sampling program site for reviews and social campaigns. • Oversaw SEO initiatives for Philips.com. • Worked with a marketing team to launch new items on outside ecommerce websites. • Enhanced consumer experience on Amazon.com, Target.com, and Walmart.com through content creation. Show less



Mori Luggage & Gifts

• Greater Atlanta Area

• E-Commerce Manager

  • Aug 2012 - Mar 2015

  Created new voice for ecommerce site, social media and digital campaigns bringing record breaking sales. • Managed the launch of the new e-commerce website created on the Magento Enterprise Platform. • Awarded 2014’s Employee of the Year. • Designed website banners and internet advertising. • Grew e-commerce sales 20% year over year through site management, marketing and customer service initiatives. • Web site maintenance including adding/deleting merchandise, refining the overall merchandise selection. • Worked within AtTask to organize and maintain multiple projects with the development team. • Executed and managed promotions, updated content, and improved all features of the site. • Provided excellent customer service including answering customer questions over the phone and online, took phone orders, and followed up on customer service issues. • Weekly and monthly Analytic Analysis of e-Commerce site. • Supervision of order processing and fulfillment by an order fulfillment associate. • Social media manager over Facebook, Twitter, Instagram, Youtube and Pinterest accounts. Show less



Bristol Custom Solutions

• Bristol, Tennessee

• Marketing Specialist

  • Jul 2011 - Aug 2012

  Originally Marketing Intern, responsible for assisting in the marketing of existing products. Promoted to Marketing Specialist overseeing all advertising, social media and branding of new product launches. • Crucial member in marketing team, responsible for brand development within new and existing products. • Responsible for all digital advertisements, including pay-per-click campaigns, social medias and industry-specific websites. • Onsite photographer and videographer for sales, advertising and promotional materials. • Project manager over creation of new e-commerce website created on the Magento Enterprise Platform. • Project manager over GSA and Amazon accounts, loading, pricing and maintaining products on both accounts. • Develop, brand, promote and price new medical and ballistic product lines. • Pursue key contacts and decision-makers to generate opportunities for new product lines. • Art director for sales collateral including Sales Sheets, Sales Videos, and Catalogs. • Maintain pay-for-click campaigns by creating weekly budgets, new campaigns and researching new keywords. Show less



East Tennessee State University

• United States
• Higher Education
• 700 & Above Employee

• Office Assistant

  • Jan 2010 - Dec 2011

  Acted as an aide to Professors, students and Assistant Dean on tasks related to the College of Business. • Worked with Career Services to coordinate the Spring 2011 Business and Technology Career Fair, while representing the Graduate College. • Operated SAS and SPSS on collected data and research items. • Maintained and updated College of Business webpages. • Assisted students on inquiries on classes, internships and related matters. • Created new, resourceful monthly Newsletter for students. Show less



College of Family Medicine

• East Tennessee State Univeristy

• Temporary Medical Program Facilitator

  • Jan 2011 - Aug 2011

  Hired as Marketing Researcher and Data Analyst to collect data through surveying recent patients. Promoted to Medical Program Facilitator while permanent replacement was found. • Acted as liaison between medical students and medical facilities. • Created travel expense reports, documenting all expenditures. • Updated and created new webpages for the CSM Family Medicine Research Division website. • Responsible for all Marketing Research by collecting data through patients. • HIPAA certified- handled confidential information on patients. • Trained permanent replacement by teaching all the responsibilities of the job. Show less



Johnson City Seniors' Center

• Johnson City, Tennessee Area

• Marketing Intern

  • May 2011 - Jul 2011

  Hired to find effective means for promoting new and existing programs to seniors in the Tri-Cities areas. • Acted as an advisor for new and exciting advertising methods generating new members of the center. • Creator, dispenser and collector of survey to the members of the Johnson City Seniors’ Center and the over 50 population of Johnson City to find the best Marketing methods for promotion of the Johnson City Seniors’ Center. • Created a Strategic Marketing Strategy to implement a marketing method, which would increase the attendance of the Johnson City Seniors’ Center. • Enhanced and Regulated Facebook site, while educating employees of regular maintenance. • Revamped Advertising fliers increasing the attendance of classes. • Educated employees on the use of Microsoft Publisher. • Devised a new budget for new classes, marketing media, and promotions. Show less



Family Eye Care and Pediatric Vision Center

• Kingsport, Tn

• Ophthalmic Sales Associate

  • Apr 2010 - Oct 2010

  • Responsible for all Customer Relations while on sales floor, acting as association between the doctors and the patients. • Worked with buying groups for inventory additions and changes. • Handled all billing and insurance inquiries. • Created fliers for new marketing incentives. • Responsible for all Customer Relations while on sales floor, acting as association between the doctors and the patients. • Worked with buying groups for inventory additions and changes. • Handled all billing and insurance inquiries. • Created fliers for new marketing incentives.



Logan's Roadhouse

• Restaurants
• 700 & Above Employee

• Server

  • Sep 2009 - Aug 2010

  • Team leader over ten or more people for closing and opening shifts. • Implemented customer service for guests visiting the restaurant. • Managed large quantities of cash for nightly deposit. • Worked with the Aloha point of sales system. • Team leader over ten or more people for closing and opening shifts. • Implemented customer service for guests visiting the restaurant. • Managed large quantities of cash for nightly deposit. • Worked with the Aloha point of sales system.



Sonny's BBQ Restaurant

• Statesboro, Georgia

• Server

  • Oct 2005 - Jul 2009

  • Trained five new employees for exceptional customer service. • Led employees as a shift lead for opening and closing shifts. • Used advanced computer systems to turn in orders and handle financial data. • Trained five new employees for exceptional customer service. • Led employees as a shift lead for opening and closing shifts. • Used advanced computer systems to turn in orders and handle financial data.