Experience

Superbolt

• United States
• Advertising Services
• 1 - 100 Employee

• Growth Marketing Manager Director

  • Sep 2019 - Present

  • Conducting digital marketing audits across core (FB/IG, Google Ads) and expended (TikTok, Criteo, Klaviyo...) marketing channels, evaluating opportunities to improve efficiency• Elaborating and monitoring full funnel strategies for a portfolio of 5 clients worldwide:o Building awareness towards the most qualified audiences with dedicated creative content and messagingo Retargeting website visitors and people who interacted with the brand to boost incremental revenue and optimize ROASo Reactivating past customers to increase retention and LTV• Optimizing campaigns across all channels, focusing on boosting returns and allowing brand to learn & scale at the same time: o Conducting creative and Landing Page A/B tests to identify top performing variables and work on new iterationswith the design teamo Analyzing campaign and product data to find return maximization opportunities• Building weekly strategic and holistic reports for each client, relying on historical performance data to identify key growth levers and creative approaches to iterate and scale:o Developing data analytics dashboards to improve work and optimization automationso Conducting LTV models to assess cohort’s profitabilityo Defining KPI goals and budget allocation strategy to maximize incremental revenue• Managing, supporting and supervising a team of 4 peopleo Providing guidance on professional development of their own teamo Leading the team’s hiring processo Collaborating with partners on prospecting decisions and client profitability

• Senior Growth Marketing Manager

  • Apr 2021 - Dec 2022

• Growth Marketing Manager

  • Sep 2019 - Mar 2021



A Plus Finance

• France
• Venture Capital and Private Equity Principals
• 1 - 100 Employee

• Venture Capital Analyst

  • Jan 2018 - Jun 2018

  • Conducted strategic market research of various Start-up and SMEs, closing over 10+ deals per week in new technologies • Monitored the portfolios’ listed companies and placed stock market orders to reduce exposure to market risk • Met with 3 to 5 potential new business opportunities and kept track of existing portfolio investments • Daily strategic reporting and analysis of international economic news • Conducted strategic market research of various Start-up and SMEs, closing over 10+ deals per week in new technologies • Monitored the portfolios’ listed companies and placed stock market orders to reduce exposure to market risk • Met with 3 to 5 potential new business opportunities and kept track of existing portfolio investments • Daily strategic reporting and analysis of international economic news



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• Product Specialist Multi Asset

  • Jul 2017 - Jan 2018

  • Directed an in-depth competitive analysis of the multi-asset Business in Hong • Assisted the Head of the department in the elaboration and distribution of a new multi-asset product worldwide • Analyzed 3 HSBC funds’ monthly performance reports, including active portfolio’s asset allocation • Collaborated with the Data Team on an internal article and white paper presenting a new multi-asset strategy • Directed an in-depth competitive analysis of the multi-asset Business in Hong • Assisted the Head of the department in the elaboration and distribution of a new multi-asset product worldwide • Analyzed 3 HSBC funds’ monthly performance reports, including active portfolio’s asset allocation • Collaborated with the Data Team on an internal article and white paper presenting a new multi-asset strategy



PRIORITIS, an IQVIA business

• United Kingdom
• Pharmaceutical Manufacturing
• 1 - 100 Employee

• Intern in Content Management

  • Jul 2015 - Aug 2015

  • Performed a drug report analysis to align cross-functional positioning in the UK, as part of strategic planning process • Led the optimization and restructuration of the drug database to ensure data homogeneity • Performed a drug report analysis to align cross-functional positioning in the UK, as part of strategic planning process • Led the optimization and restructuration of the drug database to ensure data homogeneity



Air France Magazine

• Paris Area, France

• Press and Communication Intern

  • Sep 2013 - Dec 2013

  • Represented the magazine to press agencies and media related communication • Wrote travel articles on cultural and artistic international news with the editor in chief • Represented the magazine to press agencies and media related communication • Wrote travel articles on cultural and artistic international news with the editor in chief