Ignacio Jarabran Fuentes

Ecommerce Business Developer at Rheem Chile. at Rheem Chile
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Contact Information
us****@****om
(386) 825-5501
Location
Chile, CL
Languages
  • Español Native or bilingual proficiency
  • Inglés Full professional proficiency
Skills

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Pedro Jorquera D.

Ignacio es un visionario, fue el primer profesional al que escuche hablar de marketing digital y de su importancia. Tuve la oportunidad de trabajar junto a el por más de 6 años, donde su capacidad de "thinking outside the box" lo levó a desarrollar e implementar a la perfección la estrategia de marketing digital, tanto a nivel local como regional. Las excelentes capacidades en diseño gráfico, publicidad, estrategia empresarial y en mercadotecnia completan el pefíl de Ignacio para ser un excelente Gerente de Marketing.

Mario Vera G.

Tuvimos la oportunidad de trabajar junto a Ignacio en el proceso de implementación de un e-Commerce y sitio web. Destaco que fue una experiencia profesional de mucho valor, ya que se involucró en el proceso con conocimiento, profesionalismo y una gran orientación a pensar la plataforma con orientación al negocio en B2B y B2C y con una alta preocupación por los detalles. Destaco su conocimiento de e-Commerce, desarrollo web, marketing y experiencia de usuario. Gracias a la gran calidad humana de Ignacio, ha sido muy grato hacer Equipo con él y poder llevar adelante un proyecto tan importante como el que hemos trabajado juntos.

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Credentials

  • Adobe CQ5
    Panasonic Corporation
    Mar, 2016
    - Oct, 2024
  • Certificación en Brand Building en e-Commerce
    Mercado Libre
    Feb, 2021
    - Oct, 2024
  • Certificación en Product Ads
    Mercado Libre
    Feb, 2021
    - Oct, 2024

Experience

  • Rheem Chile
    • Chile
    • Manufacturing
    • 1 - 100 Employee
    • Ecommerce Business Developer at Rheem Chile.
      • Jul 2020 - Present

      In charge to development all business activities into digital ecosystem. In charge to development all business activities into digital ecosystem.

  • Jarabran Consultores
    • Chile
    • Management Consulting
    • Senior Marketing Specialist, Coach and Professional Adviser.
      • Feb 2018 - Present

      Owner Owner

  • Desafío Latam
    • Chile
    • Higher Education
    • 100 - 200 Employee
    • Associate Professor
      • Dec 2019 - Nov 2021

      Associate Professor at Desafío Latam - Chile. Digital Analysis and Business Strategies, Channels Introduction, Facebook Ads and Channels Feedback for students of the Digital Marketing career at Desafío Latam - Chile. Development of ec business and payments metodologies educationals modules. Development of Inbound Marketing for e-commerce educationals modules Development of purchase funnels for e-commerce educationals modules Associate Professor at Desafío Latam - Chile. Digital Analysis and Business Strategies, Channels Introduction, Facebook Ads and Channels Feedback for students of the Digital Marketing career at Desafío Latam - Chile. Development of ec business and payments metodologies educationals modules. Development of Inbound Marketing for e-commerce educationals modules Development of purchase funnels for e-commerce educationals modules

  • MEGABRIGHT
    • Chile
    • Wholesale Import and Export
    • 1 - 100 Employee
    • Marketing & Digital Business Manager
      • Aug 2018 - Jul 2019

      I led the marketing and communications management of products and corporate image, technological change and inclusion of agile methodologies for business development, including budget management and the team of product managers. Spearhead in the development and inclusion of new technological platforms in order to improve the management of the commercial teams and sales units. Responsible for all planning and development of the company's Marketing plan. Management of all Digital Marketing, campaigns, sites, SEO, SEM, Analytics and so on, in charge of the development of strategies for B2B, CRM, Purchase Funnel and new digital businesses. Show less

  • Panasonic North America
    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Digital Marketing & eCommerce | Advertising Manager.
      • Apr 2010 - Jan 2018

      Advertising, MKT Digital, MKT Direct, Trade MKT and Applied Design, B2C, B2B, E-Commerce Manager, Marketing strategy, SEO, SEM, MRO. Internal communications, brand, representative for Chile in project EagleEye & Eco Brand Panasonic Project, marketing and advertising plan, relationship with agencies, media, R.R.P.P. and events. Performance and achievements: Development of marketing and advertising plans for each of the brand's business units. Development and implementation of new digital and direct marketing strategies. Creation of new digital business units as e-commerce in several distribution channels. Development of virtual corners for retail. PR, dealing with agencies and suppliers. Administration of Internet platform, SNS, relationship and international negotiation for SEM, SEO, Adwords, remarketing. Administration of regional advertising campaigns and internal projects. Use of management and administration software AS400, JD EDWARDS Global CMS. Show less

  • Bell Audio Lodge
    • Santiago Province, Chile
    • Director Creativo
      • Oct 2009 - Mar 2010

      Creative Director and Designer. Store Design, Digital Marketing and offline activities. Ecommerce Manager and Apple Product Manager. Creative Director and Designer. Store Design, Digital Marketing and offline activities. Ecommerce Manager and Apple Product Manager.

  • Pontificia Universidad Católica de Chile
    • Higher Education
    • 700 & Above Employee
    • Designer.
      • Jun 2007 - Nov 2009

      Designer and creative Advisor in design unit. Improvement of Biochemistry classes at the multimedia level. Winners of the FONDEDOC contest for the improvement of Education, with the GAMA Project (Multimedia Help for Learning Gallery). Participation in the design of graphics, merchandising and stand organization at Expo Futuro Novato 2007 fair. A program of classes for teachers for the improvement of education is developed. Development of the "GAMA II Project" and the "Project Videos for BIOLOGICAL Laboratories", belonging to FONDEDOC awards. Illustrations, graphic material, animations, arts and video audios. Internal communications and websites. Show less

Education

  • Pontificia Universidad Católica de Chile
    Diplomatura, Digital Marketing
    2021 - 2022
  • The George Washington University
    Certificated Executive Coach, Business, Management, Marketing, and Related Support Services
    2018 - 2018
  • Universidad Mayor
    Magister en Marketing y Comunicación Aplicada, Marketing y Comunicación
    2014 - 2015
  • Universidad de Las Américas (CL)
    Ingeniería Comercial, Ingeniería
    2009 - 2013
  • Universidad de Las Américas (CL)
    Diseñador, Gráfico Multimedia
    2002 - 2006

Community

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