Iván Minaya
☁Marketing Cloud Lead & Business Architect☁ at S4G Consulting- Claim this Profile
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English Native or bilingual proficiency
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Portugués Professional working proficiency
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Español Native or bilingual proficiency
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Bio
Ana M.
Cuando trabajas en marketing, es muy difícil encontrarte con jefes que realmente sepan de marketing. He tenido la suerte de trabajar bajo el ala de este gran profesional y espero que nos volvamos a reencontrar profesionalmente en algún momento. Iván es una apuesta segura. En el proyecto en el que decida estar, va a marcar la gran diferencia.
Etienne Noinski
I worked in Iván's Team for mostly 2 years and i have learned a lot with him. He is a great profesional, good manager who keeps always the passion to "make it happen" even if we worked in very complex digital project. As positive manager, he is able to listen, delegate things, give responsabilities and sense to the mission we needed to achieve. It was amazing to share&learn together during this journey!
Ana M.
Cuando trabajas en marketing, es muy difícil encontrarte con jefes que realmente sepan de marketing. He tenido la suerte de trabajar bajo el ala de este gran profesional y espero que nos volvamos a reencontrar profesionalmente en algún momento. Iván es una apuesta segura. En el proyecto en el que decida estar, va a marcar la gran diferencia.
Etienne Noinski
I worked in Iván's Team for mostly 2 years and i have learned a lot with him. He is a great profesional, good manager who keeps always the passion to "make it happen" even if we worked in very complex digital project. As positive manager, he is able to listen, delegate things, give responsabilities and sense to the mission we needed to achieve. It was amazing to share&learn together during this journey!
Ana M.
Cuando trabajas en marketing, es muy difícil encontrarte con jefes que realmente sepan de marketing. He tenido la suerte de trabajar bajo el ala de este gran profesional y espero que nos volvamos a reencontrar profesionalmente en algún momento. Iván es una apuesta segura. En el proyecto en el que decida estar, va a marcar la gran diferencia.
Etienne Noinski
I worked in Iván's Team for mostly 2 years and i have learned a lot with him. He is a great profesional, good manager who keeps always the passion to "make it happen" even if we worked in very complex digital project. As positive manager, he is able to listen, delegate things, give responsabilities and sense to the mission we needed to achieve. It was amazing to share&learn together during this journey!
Ana M.
Cuando trabajas en marketing, es muy difícil encontrarte con jefes que realmente sepan de marketing. He tenido la suerte de trabajar bajo el ala de este gran profesional y espero que nos volvamos a reencontrar profesionalmente en algún momento. Iván es una apuesta segura. En el proyecto en el que decida estar, va a marcar la gran diferencia.
Etienne Noinski
I worked in Iván's Team for mostly 2 years and i have learned a lot with him. He is a great profesional, good manager who keeps always the passion to "make it happen" even if we worked in very complex digital project. As positive manager, he is able to listen, delegate things, give responsabilities and sense to the mission we needed to achieve. It was amazing to share&learn together during this journey!
Credentials
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Salesforce Associate
SalesforceJan, 2023- Nov, 2024 -
Agile Foundations
LinkedInSep, 2021- Nov, 2024 -
Agile Project Management with Microsoft Project
LinkedInSep, 2021- Nov, 2024 -
Agile at Work: Building Your Agile Team
LinkedInSep, 2021- Nov, 2024 -
Agile at Work: Driving Productive Agile Meetings
LinkedInSep, 2021- Nov, 2024 -
Agile at Work: Getting Better with Agile Retrospectives
LinkedInSep, 2021- Nov, 2024 -
Agile at Work: Planning with Agile User Stories
LinkedInSep, 2021- Nov, 2024 -
Agile at Work: Reporting with Agile Charts and Boards
LinkedInSep, 2021- Nov, 2024 -
Become an Agile Project Manager
LinkedInSep, 2021- Nov, 2024 -
DevOps Foundations
LinkedInSep, 2021- Nov, 2024 -
Scrum: Advanced
LinkedInSep, 2021- Nov, 2024 -
Transitioning from Waterfall to Agile Project Management
LinkedInSep, 2021- Nov, 2024 -
Administrador comercial Facebook
FacebookMar, 2017- Nov, 2024 -
Administrador de anuncios Facebook
FacebookMar, 2017- Nov, 2024 -
Canales de compras Facebook
FacebookMar, 2017- Nov, 2024 -
Compra de anuncios en Instagram
FacebookMar, 2017- Nov, 2024 -
Gestión y creación de Canvas Facebook
FacebookMar, 2017- Nov, 2024 -
Sales Business Excellence Accredited Professional
Salesforce PartnersJan, 2023- Nov, 2024 -
Curso básico de Marketing Digital
Actívate con Google
Experience
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S4G Consulting
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Spain
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IT Services and IT Consulting
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100 - 200 Employee
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☁Marketing Cloud Lead & Business Architect☁
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Sep 2022 - Present
·Establish and evolve the company's Salesforce Marketing Cloud practice.·Grow both the team and future generations in the field of SFMC, both functional and technical.·Lead and accompany global and complex implementations, multicloud / multibrand from legacy systems to solutions in new Salesforce environments and ecosystems. ·Customer-centric focus, in constant search for new technological solutions that allow any business to go further.·Incredible desire to face new challenges and business development situations never before faced.·Design and planning, analysis-diagnosis and business audits based on Salesforce Marketing Cloud & Account Engagement solutions (B2C & B2B) including all its pillars such as Personalization, CDP, Distributed Marketing, Google 360, Datornama, etc... Show less
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☁Senior Marketing solutions Manager for SFMC & Pardot☁
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Mar 2022 - Sep 2022
Managing Salesforce SFMC & Pardot teams and projects for the company and our customers.Lead our clients to the next level of maturity in Salesforce, intercloud, or specialized Marketing environments, leading them to excellence in terms of good practices and ad hoc solutions at all levels in the Salesforce Ecosystem.Project management and delivery, with strategic and functional global and/or personalized solutions.
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The Adecco Group
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Switzerland
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Human Resources Services
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700 & Above Employee
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☁Salesforce Marketing Cloud & Pardot consultant- Project Manager at Global Marketing Cloud Team
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May 2021 - Mar 2022
Global Marketing & Digital transformation as Project Manager. -From Business to IT delivery and deployment Project management -Global Marketing strategy and implementation transformation of the company x53 countries +5 brands -Marketing Cloud and Pardot business and technical definition -Since the pre-assessment phase and local Market Marketing analysis to the global implementation -Marketing Cloud (B2C) and Pardot (B2B) Best practices implementation -Strategy and build project coordination of the Global Project Marketing Candidate Automation -Candidate/Associates and Clients Journeys strategy definition and Implementation -Global Consent Management project design and solution Show less
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Stellantis
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Netherlands
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Motor Vehicle Manufacturing
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700 & Above Employee
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☁Business Salesforce Marketing Cloud Consultant & Marketing Development (PSA Groupe - Stellantis)
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Sep 2018 - May 2021
Center Of Excellence Director: -Definition, design, and implementation of the Marketing Cloud PSA Groupe (Stellantis) Center of Excellence worldwide (more than 40 countries) for Peugeot, Citroën, DS, Opel Vauxhall, Free2Move, and Spoticar. -Helping Group's brands in the transition from old CRM systems to Salesforce. -Define and Develop Marketing Business for the group brand worldwide. -SMS, Push, Email, DMP, and Journeys Automation strategy definitions and implementation -Build the center of Excellence Business plan. -Coordinate Worldwide (country by country) the implementation and best practices of Salesforce (Sales Cloud, Marketing Cloud, Service Cloud). -Marketing performance analysis and improvement (Direct Marketing and Web) -Marketing Customer Journeys goals definitions, Implementations, and analysis -Responsible to implement the lifecycle marketing campaigns for all the group brands Worldwide. -Follow up worldwide group Marketing campaigns and implement new solutions. -Agile / Scrum Methodology As, Solution Architect, working between technical and Customers, detecting and coordinating with Tech teams the solutions and seting retroplannings to solve it. Daily Tools: -Marketing Cloud -DMP (Web Retargeting based on navigation customer behavior) -Einstein AI -Salesforce (Salescloud) -Distributed Marketing -Datorama Show less
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Copado
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United States
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Software Development
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400 - 500 Employee
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Marketing Director, Business Developer ☁Salesforce ISV Partner
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Oct 2015 - Aug 2018
Business & Marketing Director -☁Pardot administrator -Inbound Marketing -Marketing Manager & Communication -Online Marketing Strategy -Branding developer -Event manager (Salesforce Fairs and Events) DreamForce, Dream Ole, etc... -Social Network responsible -Media planning -Salesforce CRM Marketing -Marketing automation -Outdoor SFO campaign during Dreamforce 18. Copado Solutions a leading provider of Salesforce Release Management solutions. Our platform enables salesforce.com customers to manage the end-to-end release management process as well as compliance and testing automation requirements. Copado Solution is one of the leading and fastest growing Salesforce.com ISV partner and helps companies globally achieve Salesforce Success. Show less
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HighCo Group
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France
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Advertising Services
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100 - 200 Employee
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Marketing Director Digital & New Business
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Feb 2010 - Sep 2015
Head of New Business & Digital Solutions. 360º solutions for FMCG brands, Retails and Non Food sector and mainly Digital (Fulfilment, product testing, coupons, e-commerce, load2card, loyalty cards, process digitization, "Paperless" etc ...). Expert in development of Online actions, Social Media Marketing (creation of Concepts, networks and communities for Brands), Development and creativity of App Social networks, Promotional websites, Management and supervision SEM / SEO, development of promotional actions for consumer brands On and Off, Companies, Agencies etc. Responsible for business development E-couponing / D-Coupon Spain and associated with the AECOC (http://www.aecoc.es/) association of manufacturers and distributors). Social Media: Launch, management, content creation, coordination and annual conceptualization of fan sites: -Haribo Spain (creation from scratch on Facebook community). 3 years. Creation and annual planning of apps and content, offers, advertising communication, etc. https://www.facebook.com/Haribo.ES?fref=ts -Tetley https://www.facebook.com/Tetley.es?fref=ts Digital & Ecommerce: -Creation of Cash Back Online shares: (total or partial) in your bank account. On and off promotions for mass consumer, pharmaceutical brands, for example EUCERÍN, Nivea, P&G, Grupo Varma, etc, ... -Actions co-branding brands and online retail, media plan in online purchases to increase sales of FMCG products and momentum. Example gum and chocolates with Eleclerc to increase online sales. -Creation and management of couponing campaigns, being part of AECOC creating the standard Digital coupon for Spain, in the consumer sector for use in any brand. Example Nivea, Danone (Project feeds smiles), Mondelez, CAPSA, Pascual etc ... -Actions of mobile MKT promotions, Heineken, Danone, Mondelez, Eucerin, P&G, etc., .. -Management and coordination of online media plans, Direct MKT . Show less
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Cetelem
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France
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Banking
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700 & Above Employee
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Mobile Marketing Director Spain
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Feb 2008 - Feb 2010
Responsible for the new technological channels of Marketing and Communication services. Development and implementation of the bank's WAP portal. Negotiation and introduction in On-Portals (Vodafone Live !, Orange World, and Emotion), as well as in Google Mobile search engines, One Search Yahoo !, etc. Negotiation with multinational providers of bulk SMS messages. Creation of new services at both communicational and operational level via mobile phone (Mobile digital signature, e-mailings, WAP-SMS, etc.). Monitoring of implementations and services by conducting real-time studies on the results of the new applied channel technologies. Responsible for the VOICE channel on new developments in the digitization of processes and automated broadcasts of calls (For the various bank departments such as Marketing, and Communication). Modernization of integrated payment systems between mobile and Voice (Payments via Virtual POS, Pay-pal, mobile micropayments). Show less
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Marketing Mobile Business Manager
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Feb 2005 - May 2007
Spanish and Portuguese developer and chief creative product and business, licensing mobile content (Music main labels music industry in Europe, Animation, Games, etc...), media buyer at Iberia Market; Mobile TV projects at Portuguese Market generating new business core for teh company, launching one of the first music mobile channels Beta. Spanish and Portuguese developer and chief creative product and business, licensing mobile content (Music main labels music industry in Europe, Animation, Games, etc...), media buyer at Iberia Market; Mobile TV projects at Portuguese Market generating new business core for teh company, launching one of the first music mobile channels Beta.
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AMC Networks International Southern Europe
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Spain
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Broadcast Media Production and Distribution
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100 - 200 Employee
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Sol Música Director Spain and Portugal
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Jan 2002 - Jan 2005
Sol Musica Director for Spain and Portugal (Distributing on Cable and Satellite). Progamming and managing of the content in both countries. Content Iberia Licensing, Music Label trade and negociations, first TV propposing and selling mobile music content during the video clip broadcasting on Iberia Market. Sol Musica Director for Spain and Portugal (Distributing on Cable and Satellite). Progamming and managing of the content in both countries. Content Iberia Licensing, Music Label trade and negociations, first TV propposing and selling mobile music content during the video clip broadcasting on Iberia Market.
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Zeppelin
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Spain
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Media Production
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1 - 100 Employee
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Content and screenwriter for BIG BROTHER II (Tele5)
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Jan 2001 - Apr 2001
Responsible for the scripts of summaries of the daily live programs of Tele5 de Gran Hermano II at Zeppelin Producciones. Responsible for the scripts of summaries of the daily live programs of Tele5 de Gran Hermano II at Zeppelin Producciones.
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La mega estación 107.3 fm (Unión Radio)
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Caracas, Distrito Federal, Venezuela
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Producer, Head of self-promotion and Radio Host
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Jan 1997 - Jan 2000
Responsible for self-promotions La Mega Estación 107.3 FM (Unión Radio) as creative copy and montage. Producer of 4 daily programs of the weekly program (Iván Loscher, Alejandro Rhode, Valdemaro Martínez, and El Wachiman de la Mega), as well as responsible for special weekend content (Megaweekend). Collaborating announcer and producer of La Mega's Wachiman (with Iván Goite Salazar). Responsible for self-promotions La Mega Estación 107.3 FM (Unión Radio) as creative copy and montage. Producer of 4 daily programs of the weekly program (Iván Loscher, Alejandro Rhode, Valdemaro Martínez, and El Wachiman de la Mega), as well as responsible for special weekend content (Megaweekend). Collaborating announcer and producer of La Mega's Wachiman (with Iván Goite Salazar).
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Education
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2021 - 2021
Institute of Project Management
Project Management, Microsoft Project, Agile Project Management, Business -
2018 - 2018
ISDI
Salesforce Marketing Cloud, Salesforce -
2021 - 2021
Skillfront
FOUNDATIONS OF BUSINESS SKILLFRONT AND ENTREPRENEURSHIP, Business -
2021 - 2021
linkedin.com/company/WeSchoolBusinessDesign
Devops foundations, I -
2021 - 2021
Google Creative Campus
Creative Certification, Business -
2021 - 2021
skillfront
LEAN FOUNDATIONS PROFESSIONAL SKILLFRONT CERTIFICATION™ (LFPC™), Business -
2021 - 2021
Institute of Project Management
Project Manager, Ingeniería informática -
2021 - 2021
Institute of Project Management
Transitioning from Waterfall to Agile Project Management, Sistemas de información de gestión, general -
2021 - 2021
Institute of Project Management
Agile at work: Building Agile Teams, Business & IT -
2021 - 2021
Institute of Project Management
Agile at Work: Planning with Agile User Stories, Buisness -
2021 - 2021
Institute of Project Management
Project Manager level 2, Business -
2021 - 2021
Institute of Project Management
Agile, Business Management -
2021 - 2021
Institute of Project Management
Reporting with Agile Charts and boards, Business -
2021 - 2021
Institute of Project Management
Project Management with Microsoft Project, Business -
2021 - 2021
Institute of Project Management
Agile Tool Comparisons, Business -
2021 - 2021
Institute of Project Management
Scrum Advance, Business -
2021 - 2021
Institute of Project Management
Lean Foundations, Business -
2015 - 2015
IAB y Google
Marketing Digital, Marketing Digital -
1997 - 2000
UNIP
Diplomado, Publicidad y Marketing -
2018 -
Trailhead by Salesforce
Marketing Cloud Email Specialist Certification Maintenance, Marketing -
2018 -
Trailhead by Salesforce
Administrator Certification Maintenance, Marketing -
2018 -
Trailhead by Salesforce
Marketing Cloud for Consulting Partners, Marketing -
2017 -
Trailhead by Salesforce
Marketing Cloud Social Specialist Certification Maintenance, Marketing -
2017 -
Trailhead by Salesforce
Pardot Engagement Studio for Salesforce Classic, Marketing -
2017 -
Trailhead by Salesforce
Pardot Process Automation for Salesforce Classic, Marketing -
2021 - 2021
National Association of State Boards of Accountancy
Leadership Foundations: Leadership Styles and Models, Business
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