Experience

Allen Economic Development Corporation

• United States
• Government Administration
• 1 - 100 Employee

• Marketing Director

  • Jan 2017 - Present



Nordstrom

• United States
• Retail
• 700 & Above Employee

• Regional Marketing Manager

  • Mar 2013 - Sep 2016

  Developed creative strategies for regional marketing initiatives and customer experiences to support the Southwest region, inclusive of 4 states and 15 stores. Provided team and project leadership to drive sales, deliver exceptional customer experiences and strengthen brand equity. Led international beauty campaigns and events in all 115 Nordstrom stores, directly contributing to a 5% sale increase.Collaborated with cross-functional marketing team on high profile product launch to align both online and in-store campaign with the vendor and commercialization goals, exceeding sales expectations by 25%. Provided strategy guidance for regional charitable contributions program supporting over 50 non-profit organizations; Increased brand equity among charities in Texas. Created a partnership with one particular charity in 2016, provided an ROI of 25% and penetrated outreach to new customers. Developed and implemented a strategic marketing plan for a new store opening in Austin, TX. Launched campaigns with Facebook and Snapchat, creating an influx of account followers and brand awareness. Developed 10 guerilla marketing and event strategies to create excitement and grasp the public attention prior to store opening - initiatives included 1000-person charity fundraising event and social media giveaway. Delivered project within campaign budget of $500,000+, despite a 40% reduction from the original plan.Oversaw yearly regional operations budget of $50,000 and successfully maintained bottom line goals year-over-year.Developed and oversaw strategic marketing plan for a new store opening in Woodlands, TX, encompassing seven large scale pre-opening events and overall campaign budget of $700,000.Led a team of 3 marketing specialists in the execution of over 200 store events in 2015, spanning four states and 15 stores and numerous corporate projectsMentored team members towards increased responsibility and career goals, resulting in promotions for 3 individuals. Show less

• Regional Marketing Manager

  • May 2006 - Mar 2013

  Initiated and spearheaded marketing strategies and events to reinforce the company’s presence and visibility while generating revenue and ensuring customer retention; coached and developed a team of three marketing professionals on strategic planning, budget management and event execution.Managed yearly regional marketing budget of $300,000+ by collaborating with key company stakeholders to determine regional goals and align marketing strategies, projects and events with business, marketing and regional priorities.Contributed on many cross-functional teams by acting as the sole stakeholder and the national representative for the regional marketing team, providing guidance and input on corporate projects and strategies to reach potential customers. Appointed to a 6-month cost analysis project to examine benefits to Nordstrom cardholders, leading to national costs savings of $200,000 without impacting the perceived value of customer experiences.Successfully planned and executed over 20 major events during a 4-month span to support reopening efforts after the remodeling of a flagship store in downtown San Francisco, including offsite and in-store fashion shows, high profile celebrity and designer appearances and philanthropic events. Contributed to sales increases for four years, surpassing the company average.Influenced regional and store teams to support changes in marketing strategies and operations through honest and straightforward communication and leadershipLed cross-functional marketing team to support national Beauty campaigns and events in all 115 stores nationwide, creating sales increases of 3% - 7% each year during events.Implemented procedure guidelines for operational flow through marketing promotions and events; worked with key stakeholders including merchants, finance, executive teams and marketing to ensure the process adherence and consistency. Show less

• Marketing Event Coordinator/Project Facilitator

  • Feb 2004 - May 2006

  Spearheaded events for five stores, recommending strategic partnerships that aligned with company and marketing priorities and goals. Provided project management for marketing campaigns and initiatives for the Nordstrom Retail and Visa credit card.Managed event budgets, negotiated vendor contracts/partnerships, and coordinated event logistics.



Wheat Ridge Animal Hospital

• Wheat Ridge, Colorado

• Marketing Director

  • Jun 2001 - Feb 2004

  As a one-woman team, took ownership of all marketing strategies and initiatives to increase brand loyalty and client base. Created four appreciation programs focused on preventative health visits, increasing office visits by 20%. Provided crisis communication in responses to animal cruelty cases in the community; implemented weekly status updates to the public and media and arranged interviews with doctors. Planned and executed trade show events and meetings designed to introduce specialty services to local veterinarians, including a 3-days conference for over 200 attendees in Glenwood Springs, CO. Show less



Molson Coors Brewing Co

• Golden, Colorado

• Continuous Improvement Coordinator

  • Jun 1998 - Jun 2001