Associate Brand Manager

• Mar 2022 - Present

Develop and execute world-class integrated marketing campaigns for Bandai Namco games across console & digital platforms • Create and manage budgets and provide oversight for individual P&Ls for assigned product(s). Track and report marketing expenses against defined budget. Negotiate pricing of creative and other services with vendors and agencies and ensure budget conformity. • Manage and direct internal resources and external agencies/vendors to successfully navigate all phases of product marketing including, but not limited to all planning & project timelines related to creative development (including packaging/POP/POS), advertising, public relations, social media, special events, and trade and consumer promotions • Effectively manage projects and track product sales throughout their lifecycle to maximize profitability • Evaluate and monitor paid media campaign performance on an ongoing basis by analyzing key metrics such as CPC, traffic, conversions, and ROI/ROAS goals • Conduct market research to identify trends and opportunities for products and develop related product plans • Create, proofread, and edit copy for various marketing channels, ensuring consistent voice • Work effectively with internal cross-functional teams including Community, Public Relations, Channel Marketing, Digital, Operations, Web & CRM, Product Development & Sales to insure seamless integration and execution of our global marketing campaigns • Strategize on the growth of BANDAI NAMCO’s portfolio of original IP and licensed anime branded games and partner with licensors and key industry collaborators • Support the Sales team with marketing sales presentations and key product assets • Support Events team for key industry, retail and consumer conferences and shows Show less

Associate Manager, Global Digital Commerce

• Feb 2022 - Mar 2022

Digital Commerce Specialist

• Mar 2020 - Feb 2022

Work cross-functionally with internal Activision teams and external PlayStation Partner Marketing to optimize digital releases and catalog promotions.Games Launched: Call of Duty: Warzone, Call of Duty: Black Ops Cold War, Call of Duty: Vanguard, Crash Bandicoot 4: It's About Time, Tony Hawk's Pro Skater 1+2, Blizzard Arcade Collection, Diablo 2 Resurrected.• Serve as a key contact for asset management across all Activision/Blizzard titles, including trailers and creative distribution to PlayStation Partner Marketing & Digital Account Team• Prepare presentations and in-depth data analysis for Digital Commerce leadership to deliver go to market roadmap, detailed launch and post-launch marketing beats, campaign support recaps, promotional results and insights• Work cross-functionally with internal marketing, creative, editorial, localization, digital supply chain, and product teams to deliver go to market campaigns across PlayStation owned social, email, blog, websites, console stores, and mobile app• Coordinate with the revenue team in monitoring competitor trends and strategies for digital pre-order offers, SKU setup, and promotions• Manage digital store check tracker to provide weekly analysis, and oversee resolution of any issues• Liaise with Digital Supply Chain, submissions & operations team on digital product submissions and updates Show less

Account Manager

• Jun 2019 - Mar 2020

Manage marketing and sales for gaming, IT, and home appliance products on key marketplaces & B2B accounts. -Effectively allocate advertising budget and monitor campaign spending across three Amazon selling accounts, resulting in a 10% reduction in Advertising Cost of Sales (ACOS) -Plan and execute weekly pricing/coupon promotions to meet monthly sales goals while maintaining a minimum required net margin -Determine profitability and loss based on selling price, landed cost, tariff, transaction fees, outbound shipping, and MDF -Prepare accurate and timely reports on product sales, profit & loss, FBA inventory level (sell-through rate & replenishment), freight charges, SFP fulfillment metrics, returns, removals, & chargebacks -Work closely with marketing team to develop a rolling promotional calendar template, resulting in a faster turnaround time for marketing assets & deal approvals Show less

Product Marketing Specialist

• Jul 2016 - Jun 2019

Plan & execute marketing projects for three luxury home textile brands: Nine Space, Pure Fiber, & IGH Global Corp. • Manage all SEO/SEM, display, email, affiliate, and social media advertising campaigns for online stores (D2C), resulting in a continuous 40% increase in Year over Year sales for Q4 • Analyze sales and market data to develop pricing strategy, product positioning, branding, and consumer segmentation for existing and new products, allowing for a 50% increase in new customers (YOY) • Conduct A/B and multivariate testing for marketing campaigns and landing pages to maximize click through and conversion rate • Take full ownership of onboarding new marketplaces, deal segments, and wholesale channels to increase brand exposure and product sales • Perform online merchandising for product data through various CMS platforms • Plan, design, and ensure holiday promotional events are accurately launched throughout the year. • Coordinate co-marketing with 3rd party retailers (Overstock, Amazon, WayFair, Guilt, Zola, etc.) to increase search rank, impression, and conversion rate for home textile products • Work with studio agencies to develop product photography and lifestyle promotional shots for product launches and flash sales (Today Show, Costco Roadshows, etc.) • Perform & streamline operational processes such as inventory updates, sales data importing/exporting, order fulfillment, new product uploads Show less

Content Development & Marketing Specialist

• Jul 2011 - Apr 2016

Managed the development of digital content & marketing campaigns for an educational video streaming company.• Performed keyword planning, trend analysis, and market research to generate marketing strategy for product launches• Designed and monitored digital marketing campaigns (display, search, email, & video) for AdWords, YouTube, Affiliate Network, & Facebook• Analyzed marketing/web data and prepared monthly sales report to monitor KPIs performance and develop future growth strategy• Conducted A/B testing for marketing campaigns and web design to maximize click through and conversion rate• Managed the creation of content marketing such as blog articles, newsletters, video previews, sample questions, and online product guides• Performed monthly content and coding updates to maximize search engine ranking• Improved user experience by recommending web design changes based on data from user behavior flow, mouse tracking software, and direct feedbackOperation: Coordinate with teachers, college professors, tutors, and software instructors to design and produce online Math, Science, and Software Training courses• Managed production of online courses: establish syllabus, schedule, and capture formats in pre-production; operate filming equipment during production; edit, render, and upload videos for post-production• Designed lecture slides using creative and educational software such as PowerPoint, MathType, ChemDraw, and Photoshop• Produced instructional lessons using Adobe Creative Suites, Final Cut Pro, and various screen capture software such as Camtasia Recording and iShowU• Prepared and convert images, text, and video files into multiple digital formats• Uploaded course files through FTP to appropriate folders hosted on dedicated servers Show less

Marketing Intern

• Jun 2010 - Jul 2011

Analyzed website data and developed marketing strategy to increase overall traffic and conversion rate.• Conducted cost benefit analysis and formulated action plan for market expansion and presented findings directly to the Director of Marketing• Researched and negotiated advertising opportunity with external websites and businesses, which led to a 50% increase in marketing partnerships• Created multiple marketing campaigns for back to school and holiday promotions that increased web traffic and sales by 30% Show less

Mathematics Tutor

• Jun 2007 - Oct 2012

Taught advanced level mathematics in Algebra, Calculus, Geometry, Statistics, and Trigonometry to students (K-12) for a private academic tutoring company • Analyzed and helped students develop efficient problem solving as well as critical thinking skills, which resulted in a 100% improvement in grades • Worked with parents to identify key weaknesses in study habits and suggested strategies for maintaining a proper studying schedule Taught advanced level mathematics in Algebra, Calculus, Geometry, Statistics, and Trigonometry to students (K-12) for a private academic tutoring company • Analyzed and helped students develop efficient problem solving as well as critical thinking skills, which resulted in a 100% improvement in grades • Worked with parents to identify key weaknesses in study habits and suggested strategies for maintaining a proper studying schedule

Operation Analyst Intern

• Sep 2010 - Dec 2010

Analyzed the organization’s board manual to identify weak policies and create improvements • Conducted researched on non-profit organization and proposed new procedures that improved productivity and reduced errors. • Developed promotion plan that increased signup rate for hepatitis screening within the Orange County area by 10%. Analyzed the organization’s board manual to identify weak policies and create improvements • Conducted researched on non-profit organization and proposed new procedures that improved productivity and reduced errors. • Developed promotion plan that increased signup rate for hepatitis screening within the Orange County area by 10%.