Experience

SilverChef

• Australia
• Financial Services
• 100 - 200 Employee

• Chief Customer Officer

  • Nov 2020 - Present

  Leading SilverChef's Global CX team with Product, Marketing and Customer Succes (Customer Service and Loyalty). Responsible for designing and delivering an integrated and hospitality-centric, end-to-end customer experience. The goal is to build impactful, long-standing, shared-value relationships with customers across Australia, New Zealand and Canada. At SilverChef our job is to provide flexible equipment finance to help hospitality entrepreneurs grow their businesses. Our dream, though, is to help hospitality entrepreneurs achieve theirs. Founded in 1986, we’ve helped more than 50,000 hospitality businesses bring their business dreams to life. A proud Certified B Corp, SilverChef is part of a movement that is using business and profit as a force for good. B Corp businesses balance profit and purpose through verified social and environmental performance, public transparency and accountability. Through our partnership with Opportunity International, and with the support of our people, customers and partners, we’ve helped to lift 1.5 million people out of poverty – and counting.



The Travel Corporation

• United States
• Travel Arrangements
• 700 & Above Employee

• Managing Director, Contact Centre & Direct Business

  • Oct 2019 - Nov 2020

  Responsible for management of the Sales & Operations contact centre teams (multi-brand, B2B and B2C) for the Australian operation of The Travel Corporation. Brands include: Trafalgar, Contiki, Insight Vacations, Uniworld. Responsible for the strategic direction and implementation of direct business initiatives in Australia. Responsible for management of the Sales & Operations contact centre teams (multi-brand, B2B and B2C) for the Australian operation of The Travel Corporation. Brands include: Trafalgar, Contiki, Insight Vacations, Uniworld. Responsible for the strategic direction and implementation of direct business initiatives in Australia.



Auto & General Australia

• Australia
• Insurance
• 700 & Above Employee

• Associate Director, Lifestyle Insurance Group

  • Feb 2017 - Aug 2019

  Leading the Lifestyle Insurance Group with the following suit of products: Travel, Health, Life & Income Protection, Roadside Assistance, CTP, Pet. Responsible for the delivery and growth of Lifestyle products across a multi brand portfolio (Budget Direct, Ozicare, 1st for Women). Leading the Lifestyle Insurance Group with the following suit of products: Travel, Health, Life & Income Protection, Roadside Assistance, CTP, Pet. Responsible for the delivery and growth of Lifestyle products across a multi brand portfolio (Budget Direct, Ozicare, 1st for Women).



Backcountry

• Retail
• 500 - 600 Employee

• Senior Business Consultant

  • Jul 2016 - Dec 2016

  Providing strategic, operational and leadership support across the Backcountry LLC portfolio of brands (Backcountry.com, Competitive Cyclist, Steep & Cheap). Key areas of focus include marketing and acquisition, recruitment, change management and development of strategic business initiatives for 2017. Providing strategic, operational and leadership support across the Backcountry LLC portfolio of brands (Backcountry.com, Competitive Cyclist, Steep & Cheap). Key areas of focus include marketing and acquisition, recruitment, change management and development of strategic business initiatives for 2017.



Expedia Group

• United States
• Software Development
• 700 & Above Employee

• Senior Director & Head of Online Marketing, Expedia Australia + Wotif Group

  • Mar 2015 - May 2016

  Marketing leader for Expedia Australia/New Zealand and the Wotif Group of brands (Wotif ANZ, LastMinute ANZ and Travel.com.au). Together with my team of digital experts, we are charged with driving channel marketing strategy, execution and test & learn across:- Customer acquisition, retention and loyalty- Search Engine Marketing (SEM)- Search Engine Optimisation (SEO)- Email / Database marketing / CRM - Meta Search- Mobile & App marketing- Display, Retargeting & Programmatic buying - Affiliates & Partnerships- Social Media Advertising- Content strategy and development- Pricing intelligence- Marketing operations- Big data analytics, business intelligence

• Executive General Manager of Digital Marketing & Distribution

  • Jun 2013 - Mar 2015

  Responsible for managing the Group's global digital marketing activity and online distribution channels. Our key brands are Wotif.com, LastMinute.com.au, Travel.com.au, Asiawebdirect.com. My team is comprised of experts in SEM, SEO, Social, EDM, affiliate partnerships and product reviews.

• Executive General Manager of Online Marketing, Business Intelligence & Performance

  • Aug 2012 - Jun 2013

  Responsible for managing global online marketing efforts for the Wotif Group. The team is comprised of experts in SEM, SEO, EDM, BI and Pricing, located in Australia, Asia and Europe.



Google

• United States
• Software Development
• 700 & Above Employee

• Senior Account Manager / Sales Lead (Middle East & North Africa)

  • May 2009 - Jun 2012

  Sales Lead for Government, Travel & FMCG verticals (Fortune 500 portfolio). Providing strategic consulting and best practice in the areas of digital advertising, online investments, training & development and brand marketing. Key achievements include:• Developing a Sales Team & driving YoY double digit revenue growth• Developing, Communicating and Implementing Marketing Strategies• Increasing Awareness and Adoption of Google Products

• Senior Account Strategist

  • 2006 - Jun 2010

  Driving search efficiency and revenue growth with expertise on increasing CTR, web traffic andbrand awareness, while also helping to maintain low acquisition costs and high ROI.



Fairfax Media

• Australia
• Online Media
• 700 & Above Employee

• Journalist

  • 2004 - 2006

  Writing articles for Sydney Morning Herald (both printed and online edition: smh.com.au) as a freelance writer and researcher. Broadcast journalism for community radio. Writing articles for Sydney Morning Herald (both printed and online edition: smh.com.au) as a freelance writer and researcher. Broadcast journalism for community radio.