Experience

Manifest Group

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Account Manager

  • Dec 2022 - Present

• Senior Campaign Executive

  • Jun 2021 - Dec 2022

• Campaign Executive

  • Sep 2020 - Jun 2021

• Junior Campaign Executive

  • Sep 2019 - Sep 2020

• Spark Intern

  • Jun 2019 - Aug 2019



88RISING

• United States
• Music
• 1 - 100 Employee

• Global Ambassador

  • Feb 2019 - Oct 2019



London College of Communication, University of the Arts London

• United Kingdom
• Higher Education
• 200 - 300 Employee

• Student Ambassador

  • Nov 2016 - Oct 2019

  Student Ambassador representing the BA (Hons) Public Relations course at the London College of Communication, University of the Arts London. As part of the Marketing department, I work closely with prospective students to apply and successfully progress to our courses or other courses within the University. Some of my duties include: - Providing application advice and counsel on-site during UCAS fairs and outreach events, and off-site over the phone and e-mail- Conducting content audits on UCAS pages/university databases where UAL/LCC are listed on- Writing blog posts for the BA (Hons) Public Relations course page on LCC's website- Developing content for e-zines/newsletters that are sent to prospective students- Assisting in the running of Open Days, grad shows, exhibitions and other outreach events in LCCI also work at the Information Centre as a front-of-house assistant, where I handle:- Meeting and greeting visitors to the university- Assisting students/staff/visitors with inquiries- Conducting facility tours around LCC- Tracking e-mail inquiries using Salesforce CRM- General administrative housekeeeping Show less

• Graduate Engagement Assistant

  • Mar 2019 - Jun 2019



TEDxUAL

• London, United Kingdom

• Public Relations Manager

  • Jun 2017 - Jun 2018

  TEDxUAL is an independent event licensed by TED Global, and organised by students of the University of the Arts London (UAL). Debuting in 2016, the event continues to run exclusively for UAL staff and students annually. As the Public Relations Manager for TEDxUAL 2018, I am in charge of conceptualising the 2018 brand blueprint and communication strategies, working closely with the marketing department to oversee the marketing and outreach campaign for the event. I help to develop and curate original content for our Facebook and Instagram pages, and organise editorial calendars and production schedules for creative outputs. I also do media pitching for the event around and outside of UAL, and manage relationships with sponsors, partners and external affiliates. Show less



Hill+Knowlton Strategies

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• Marketing/Public Affairs Intern

  • Oct 2013 - Feb 2014

  My time was split between the Public Affairs team and reporting to the Marketing Manager of the Asia office. With the Public Affairs team, I produced daily media monitoring and coverage reports for clients. I assisted the Account Manager and Senior Account Executives by undertaking research projects and compiling data insights for annual reports. I also assisted the team in facilitating press conferences, interviews and events, by producing collaterals for media kits and providing on-site support. Working under the Marketing Manager, I assisted in developing content for H+K Asia's social media platforms. I helped to draft and produce in-house newsletters and electronic direct mailers. I also conducted daily media monitoring for H+K on trade publications and media, and produced coverage reports. Show less



SPACERadio

• Programme Director

  • Feb 2013 - Oct 2013

  I oversee the format and programming of the radio station, managing the roster of talents and helping them to develop and produce content for their radio shows. I organise broadcast schedules, maintain general housekeeping of technical equipment and daily operations of the studio. I help to develop and produce original digital content for our social media platforms alongside the Marketing Directors. I also assist in organising and facilitating weekly live performances, roadshows and other outreach events. I work closely with the Network Director to manage networking and liaisons with external partners and sponsors. Show less

• Radio Presenter

  • Oct 2011 - Sep 2013

  Co-hosted and produced two different radio shows during my time as a presenter: ''Tunelicious'', a weekly 2 hour-long show that explores the music culture and scene in Singapore, and ''Top of the Menu'', a weekly 2 hour-long food and lifestyle show which reviews popular and trendy places to eat in Singapore.

• Music Director

  • Feb 2012 - Feb 2013

  Worked closely with the Programme Director to curate format and programming of radio station. Managed general housekeeping of equipment, resources and daily operations of studio. Produced soundbites, vox pops and jingles for sonic branding. Developed and curated the radio station's extensive music library.



Wing Tai Retail

• Singapore

• CRM Assistant

  • Sep 2012 - Oct 2012

  Assisted the CRM Manager in updating customer records database. Handled administrative tasks like data entry and customer queries. Assisted the CRM Manager in updating customer records database. Handled administrative tasks like data entry and customer queries.



The Body Shop

• United Kingdom
• Retail
• 700 & Above Employee

• Marketing Assistant/Visual Merchandising Assistant

  • Dec 2010 - Sep 2011

  I assisted both the Brand Manager and Visual Merchandising Manager for the Asia-Pacific (APAC) Branding team during my time here. With the Brand Manager, I undertook research tasks and helped to compile brand and market research insights. I conducted media monitoring on monthly lifestyle and fashion publications, compiling press and advertorial clippings to produce coverage reports. I also assisted in general administrative tasks like data and records entry. With the Visual Merchandising Manager, I assisted in designing planograms for store layouts and product placements; I helped to prototype the planograms with the office "mock shop" and set up the actual stores during product season changes. I also provided on-site support and undertook retail duties at stores and warehouse sales. Show less