Lorraine Klembczyk
Brand Manager at Saratoga Regional YMCA- Claim this Profile
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Bio
Kim Bihler
Lorraine is a joy to work with! I have had the privilege of working with Lorraine in several different working environments over the course of both of our careers. As Membership Director at ADK Lorraine had the attention to detail needed for running the program and brought to the table an instinctive insight for marketing the program and instinct for the customer service to support it. She was a wonderful team member. Fast forward and I found myself in need of a designer for a collection of ads for my job. I did not hesitate to reach out to Lorraine. She approached my request in a broader manner to determine how these ads would fit into my overall marketing plan so that she could complement and focus our look and theme for that year. Lorraine’s background has provided her with a broad range of skills and an attention to detail and deadline. She can draw together marketing, design and the wishes and concerns of the company or client into a plan producing results.
Kim Bihler
Lorraine is a joy to work with! I have had the privilege of working with Lorraine in several different working environments over the course of both of our careers. As Membership Director at ADK Lorraine had the attention to detail needed for running the program and brought to the table an instinctive insight for marketing the program and instinct for the customer service to support it. She was a wonderful team member. Fast forward and I found myself in need of a designer for a collection of ads for my job. I did not hesitate to reach out to Lorraine. She approached my request in a broader manner to determine how these ads would fit into my overall marketing plan so that she could complement and focus our look and theme for that year. Lorraine’s background has provided her with a broad range of skills and an attention to detail and deadline. She can draw together marketing, design and the wishes and concerns of the company or client into a plan producing results.
Kim Bihler
Lorraine is a joy to work with! I have had the privilege of working with Lorraine in several different working environments over the course of both of our careers. As Membership Director at ADK Lorraine had the attention to detail needed for running the program and brought to the table an instinctive insight for marketing the program and instinct for the customer service to support it. She was a wonderful team member. Fast forward and I found myself in need of a designer for a collection of ads for my job. I did not hesitate to reach out to Lorraine. She approached my request in a broader manner to determine how these ads would fit into my overall marketing plan so that she could complement and focus our look and theme for that year. Lorraine’s background has provided her with a broad range of skills and an attention to detail and deadline. She can draw together marketing, design and the wishes and concerns of the company or client into a plan producing results.
Kim Bihler
Lorraine is a joy to work with! I have had the privilege of working with Lorraine in several different working environments over the course of both of our careers. As Membership Director at ADK Lorraine had the attention to detail needed for running the program and brought to the table an instinctive insight for marketing the program and instinct for the customer service to support it. She was a wonderful team member. Fast forward and I found myself in need of a designer for a collection of ads for my job. I did not hesitate to reach out to Lorraine. She approached my request in a broader manner to determine how these ads would fit into my overall marketing plan so that she could complement and focus our look and theme for that year. Lorraine’s background has provided her with a broad range of skills and an attention to detail and deadline. She can draw together marketing, design and the wishes and concerns of the company or client into a plan producing results.
Credentials
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Email Marketing Certified
HubSpot AcademySep, 2020- Nov, 2024
Experience
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Saratoga Regional YMCA
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Brand Manager
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Oct 2022 - Present
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Freelance Design and Marketing
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Jun 2016 - Present
Works with corporate clients, entrepreneurs, academic faculty, and small businesses to develop brand identities, marketing collateral and creative business solutions that maximize marketing efforts and drive revenue. Works with corporate clients, entrepreneurs, academic faculty, and small businesses to develop brand identities, marketing collateral and creative business solutions that maximize marketing efforts and drive revenue.
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BBL Hospitality
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United States
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Hospitality
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1 - 100 Employee
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Marketing Manager
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Mar 2022 - Oct 2022
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Northwestern Mutual - Capital Region
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United States
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Financial Services
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1 - 100 Employee
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Hospitality Manager
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May 2021 - Oct 2022
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Saratoga Regional YMCA
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United States
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Health, Wellness & Fitness
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1 - 100 Employee
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Assistant Director of Marketing and Communications
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Nov 2018 - Oct 2020
Developed and executed marketing and communications plans, managed creative services, wrote and developed content for the website, social media, and other marketing and communications collateral and managed association–wide email communications, including review process, content creation/editing, scheduling and software training. Developed and executed marketing and communications plans, managed creative services, wrote and developed content for the website, social media, and other marketing and communications collateral and managed association–wide email communications, including review process, content creation/editing, scheduling and software training.
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Empire State University
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United States
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Higher Education
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200 - 300 Employee
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Graphic Designer
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Apr 2009 - Jun 2016
Designed and managed creative projects from concept through completion, including the alumni magazine, advertisements, brochures, signage, banners, and other graphics for print and digital applications. Provided guidance and art direction to freelance artists and photographers to ensure creative goals were achieved while maintaining brand integrity. Designed and managed creative projects from concept through completion, including the alumni magazine, advertisements, brochures, signage, banners, and other graphics for print and digital applications. Provided guidance and art direction to freelance artists and photographers to ensure creative goals were achieved while maintaining brand integrity.
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Adirondack Mountain Club
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United States
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Environmental Services
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1 - 100 Employee
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Membership Manager
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Jan 2006 - Jul 2007
Developed all materials for membership recruitment and retention, provided guidance to in-house and freelance designers, supervised data entry, and coordinated public outreach efforts. Developed all materials for membership recruitment and retention, provided guidance to in-house and freelance designers, supervised data entry, and coordinated public outreach efforts.
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Adirondack Mountain Club
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United States
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Environmental Services
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1 - 100 Employee
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Membership Services Coordinator
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Sep 2001 - Nov 2003
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Whitney M. Young, Jr. Health Center
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United States
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Hospitals and Health Care
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1 - 100 Employee
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Marketing and Public Relations Coordinator
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Feb 2000 - Sep 2001
Coordinated internal and external marketing and communications efforts for a three site health center consisting of 25 providers and 15,000 patients. Coordinated internal and external marketing and communications efforts for a three site health center consisting of 25 providers and 15,000 patients.
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Education
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2008 - 2011
The Sage Colleges
B.F.A., Graphic Design -
1995 - 1999
University at Albany, SUNY
B.A., Communication and Business
Community
