Senior Programmatic Media Planner

• Dec 2022 - Present

Programmatic Media Planner

• Jun 2022 - Dec 2022

Assistant Programmatic Planner

• Jun 2021 - Jun 2022

Community Manager

• Apr 2021 - May 2021

•Led biweekly community engagement meetings by reporting both platform and social media analytics to inform product and content decisions. •Conducted A/B testing on first contact methods for product’s newly on-boarded members to increase member retention, engagement and activity. •Liaised with Data Analyst to monitor product engagement metrics using Google Analytics and Mixpanel softwares.• Developed content marketing and newsletter strategies to sustain company growth •Wrote all copy for Instagram, Twitter, TikTok and Discord posts. Show less

Managing Editor

• Jan 2021 - Apr 2021

•Developed brand voice guidelines for the company’s social media and editorial presence. •Edited the articles of fellow online contributors and format them for quarterly multimedia magazine issues. •Constructed weekly newsletters to optimize attendance of company’s community events.

Online Content Producer

• Jul 2020 - Jan 2021

•Brainstormed article topics with 6 other team members every two weeks. •Wrote articles twice per week that are in tandem with CLLCTVE’s Gen Z audience. •Developed content marketing strategies in weekly meetings to increase content reach and engagement.

Senior Media Planner (Syracuse University Team)

• Dec 2020 - May 2021

•Created a regional-winning omnichannel media plan and allocation chart with a $10 million budget using Nielson Commspoint software for Tinder client. •Constructed a consumer decision journey including relevant marketing touchpoints. •Built a measurement plan with KPIs around consideration, preference, sentiment, app downloads and brand love to measure impact of our advertising campaign. •Conducted ad-format research to create an integrated media mix. •Developed a competitor analysis on client’s product category. Show less

Global Media Fellow

• Aug 2020 - May 2021

•Wrote weekly profile pieces on innovative entrepreneurs on Syracuse University’s campus for company’s newsletters. •Delivered creative ideas for improved social media presence, including both content templates and pre-scheduling on Agorapulse software. •Co-managed Instagram profile by uploading and editing content. •Interviewed entrepreneurs across many professions in delivering relevant content. •Wrote weekly profile pieces on innovative entrepreneurs on Syracuse University’s campus for company’s newsletters. •Delivered creative ideas for improved social media presence, including both content templates and pre-scheduling on Agorapulse software. •Co-managed Instagram profile by uploading and editing content. •Interviewed entrepreneurs across many professions in delivering relevant content.

Writer

• Feb 2018 - May 2020

Wrote four articles for the publication concentrating around musical artists and performances. Edited the work of fellow contributing writers. Wrote four articles for the publication concentrating around musical artists and performances. Edited the work of fellow contributing writers.

Social Media Marketing Intern

• Sep 2019 - Dec 2019

•Created Instagram and Twitter posts regarding sustainable tourism using Agorapulse and Skedsocial softwares. •Translated Italian social media posts into English for American tourists. •Listed open call fundraising opportunities for non-profit and venture capital firms interested in preserving Mediterranean tourist locations. •Improved pre-scheduled content in the company’s social media master calendar. •Created Instagram and Twitter posts regarding sustainable tourism using Agorapulse and Skedsocial softwares. •Translated Italian social media posts into English for American tourists. •Listed open call fundraising opportunities for non-profit and venture capital firms interested in preserving Mediterranean tourist locations. •Improved pre-scheduled content in the company’s social media master calendar.

Social Media Assistant

• Dec 2018 - May 2019

•Managed organization’s Twitter, Facebook, Instagram and Snapchat profiles •Interviewed 5 new e-board members and created their work schedules so deadlines were understood •Created 13 social media schedules using MS Excel for team to upload social media content drafts •Finalized content of e-board members in social media calendars and programmed content using Agorapulse software •Managed organization’s Twitter, Facebook, Instagram and Snapchat profiles •Interviewed 5 new e-board members and created their work schedules so deadlines were understood •Created 13 social media schedules using MS Excel for team to upload social media content drafts •Finalized content of e-board members in social media calendars and programmed content using Agorapulse software