Experience

Longsys Electronics

• China
• Semiconductor Manufacturing
• 1 - 100 Employee

• Sales Representative - India/Africa

  • Oct 2023 - Present

  OEM SSD/DRAM/Removable Storage - Longsys Enterprise Storage & Server DRAM- Foresee OEM SSD/DRAM/Removable Storage - Longsys Enterprise Storage & Server DRAM- Foresee



Self-employed

• Dubai, United Arab Emirates

• New Business Development Consultant

  • Jul 2023 - Present

  Consumer Electronics Consumer Electronics



Lexar

• United States
• Consumer Electronics
• 1 - 100 Employee

• Regional Sales Manager - Middle East and Africa

  • Aug 2018 - Jul 2023

• Business Development MEA LEXAR/Micron Inc

  • Jun 2014 - Jul 2023

  Distributor Management-Sell In/Sell Out Retailer Management RRP/Promotions/Marketing New distributor Engagements Creating and implementing successful retail and distribution strategies Channel Management/Incentives



Redington Middle East and Africa

• United Arab Emirates
• IT Services and IT Consulting
• 700 & Above Employee

• Business Manager - Tablets

  • Jul 2013 - May 2014

• Business Manager- SanDisk & Seagate

  • Apr 2011 - Jul 2013

  Business Manager- SanDisk & Seagate

• Product Manager - SanDisk

  • Mar 2009 - Mar 2011

  • Managing vendor relationship & interaction with the top customers in the GCC region to see their inventory and forecast the demand. • Partnering with Sales team to drive revenue generation programs. • Providing updated information for the resellers and the sales teams on product information, product changes. • Regular customer, vendor and market interaction to make decisions on pricing and product requirements. • Managing supply chain and pricing strategy



Cellucom

• Telecommunications
• 1 - 100 Employee

• Product Marketing Manager

  • Nov 2007 - Feb 2009

  • Managed Mobile & IT Accessories for Cellucom across the region. • Collaborated with Sales, PR, MarCom and Operation team to optimize profitability and increase market share • Developed go-to-market strategies for product launches. Maintained launch calendar and identify placement opportunities • Management of product selection and sales responsibility for accessories across Cellucom Retail. • Represent Buying Function within Retail and delivering results whilst driving cross… Show more • Managed Mobile & IT Accessories for Cellucom across the region. • Collaborated with Sales, PR, MarCom and Operation team to optimize profitability and increase market share • Developed go-to-market strategies for product launches. Maintained launch calendar and identify placement opportunities • Management of product selection and sales responsibility for accessories across Cellucom Retail. • Represent Buying Function within Retail and delivering results whilst driving cross functional activity via Marketing , Visual Merchandising Retail Operations • Manage inventory liquidation to drive optimum revenue and profit from outlet business Show less • Managed Mobile & IT Accessories for Cellucom across the region. • Collaborated with Sales, PR, MarCom and Operation team to optimize profitability and increase market share • Developed go-to-market strategies for product launches. Maintained launch calendar and identify placement opportunities • Management of product selection and sales responsibility for accessories across Cellucom Retail. • Represent Buying Function within Retail and delivering results whilst driving cross… Show more • Managed Mobile & IT Accessories for Cellucom across the region. • Collaborated with Sales, PR, MarCom and Operation team to optimize profitability and increase market share • Developed go-to-market strategies for product launches. Maintained launch calendar and identify placement opportunities • Management of product selection and sales responsibility for accessories across Cellucom Retail. • Represent Buying Function within Retail and delivering results whilst driving cross functional activity via Marketing , Visual Merchandising Retail Operations • Manage inventory liquidation to drive optimum revenue and profit from outlet business Show less



Fatila Technology LLC

• Sales manager

  • 2002 - 2007

  Retail Sales Management Retail Sales Management