Georgii Leonov

Marketing Automation Manager / Head of CRM Marketing at Karuna
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Dubai, United Arab Emirates, AE

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 1 ratings
  • (1)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Александр Оксентюк

George is a highly qualified specialist in the field of CRM marketing communications. Systematic knowledge of the production process, a deep understanding of funnel optimization and a strategic vision qualitatively distinguishes Georgy from other specialists. George is interested in getting a result by dint of compromises within the framework of business goals and team needs.

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Digital Marketing Foundations
    LinkedIn
    Jan, 2023
    - Nov, 2024
  • English level B2
    EnglishScore
    Jul, 2023
    - Nov, 2024

Experience

  • Karuna
    • Russian Federation
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Marketing Automation Manager / Head of CRM Marketing
      • Jan 2022 - Present

      Performance and Achievements for 2022, compared to 2021: - Achieved a 10-fold increase in CRM marketing revenue, accompanied by a 2-fold increase in its share of turnover. - Successfully launched more than 30 statistically significant trigger campaigns. - Conducted more than 200 marketing hypothesis tests. - Demonstrated effective utilization of CDP Exponea (Bloomreach). - Mentored and developed two team leaders (Blasts and Auto) who consistently excel in their roles. Key Responsibilities: - Created and implemented a comprehensive 360 CRM marketing plan covering Monetization, Retention, Winback, and Churn prevention. - Developed and executed CRM marketing strategies across various channels, including Emails, Mobile and Web Push notifications, SMS, Messengers, In-app and web banners, etc. - Conducted segmentation and monetization of the customer database. - Successfully guided subscribers through the stages of the marketing funnel. - Monitored and analyzed key metrics such as CRM marketing share, CR (Conversion Rate) for first/second and subsequent purchases, Reachable base, ARPU (Average Revenue per User), ARPPU (Average Revenue per Paying User), AOV (Average Order Value), CRM ROMI (Return on Marketing Investment), Retention, etc. - Led and developed a team of 12 individuals. - Conducted in-depth CRM marketing analytics. Show less

  • Markeaze
    • United States
    • Software Development
    • 1 - 100 Employee
    • Marketing Automation Manager / Head of CRM Marketing
      • Sep 2021 - Jan 2022

      Working on the development of a SaaS startup - an email sending platform: - Developing and implementing a B2B CRM marketing strategy encompassing email, chat, posts, banners, web push, and other direct communication channels. - Generating technical tasks and providing integration support for systems such as Intercom, Segment, Amplitude, and Stripe. - Engaged in product marketing and management, including executing a comprehensive go-to-market strategy involving segments and personas, the jobs-to-be-done framework (JTBD), value matrix, journey mapping, and competitor analysis. - Contributing to customer journey mapping (CJM) development and setting communication flows. - Conducting customer development and surveys. - Participating in the development of product vision and user stories, and contributing to UX/UI design. - Managing the preparation of email templates, involving copywriting, design, and HTML. Show less

  • santehnika-online.ru
    • Marketing Automation Manager / Head of CRM Marketing
      • Nov 2019 - Aug 2021

      Performance and Achievements in 2020, compared to 2019: - Achieved a 6-fold increase in email marketing revenue. - Successfully integrated the customer data platform MindBox into company business processes. - Added over 150,000 active subscribers to the email list within a year. - Improved Yandex.Market rating from 4.3 to 4.6, earning a five-star rating. Case (In Russian, but I'll gladly provide more details in person) - https://mindbox.ru/blog/cases/santehnika-online/ Responsibilities: - Developed and implemented a trigger communication system for the company from scratch. - Created and executed a CRM marketing strategy involving email, SMS, web push, and other channels. - Provided integration support for systems including CDP MindBox with CRM Bitrix and 1C database. - Produced technical tasks for integration. - Implemented a subscriber collection system and performed validation and segmentation of the subscriber list. - Prepared and executed monthly content plans, including generating reports, seeking insights, and providing optimization guidance. - Managed the preparation and execution of communications, including copy, design, and HTML coding, with delegation to junior marketers. - Developed CRM marketing strategies and set up trigger communications. - Established transactional communication chains. - Automated routine communications and optimized contact center performance. - Monitored reports, metrics, and rates. - Utilized PowerBI and Google Analytics. Show less

  • LEADGID
    • Estonia
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Marketing automation specialist / Email marketer
      • Nov 2018 - Nov 2019

      - Managed multiple sending domains simultaneously. - Developed and implemented email marketing strategies. - Enhanced deliverability of email campaigns. - Contributed to the development of marketing strategies. - Prepared, configured, and launched trigger-based email chains. - Created monthly content plans. - Prepared and launched email blasts. - Conducted split tests, performed analytics, and generated reports. - Worked with various ESPs, including managing own SMTP services. - Configured service headers such as DKIM, SPF, and DMARC. - Developed and implemented API integrations. - Prepared designs and HTML codes for email campaigns. - Prepared and configured web push notification chains. - Prepared and configured SMS message chains. Show less

  • ADCOME LABS
    • Russian Federation
    • Advertising Services
    • 1 - 100 Employee
    • Marketing automation specialist / Email & CRM Marketer / Account Manager
      • Sep 2017 - Nov 2018

      - Developed and implemented an email marketing strategy. - Implemented a system for collecting subscribers, validating and segmenting the subscriber list. - Managed subscriber lists totaling over 400,000 subscribers. - Prepared, tested, and configured trigger-based email chains. - Managed the preparation and execution of communications, including copywriting, design, and HTML coding. - Created and executed monthly communication plans, including reporting, insights search, and optimization guidance. - Monitored reports, metrics, and rates. - Set up email marketing for customers independently from scratch. - Experience with ESPs such as GetResponse360, ExpertSender, Unisender, MailChimp, SendPulse. - Proficient in analytics tools such as Google Analytics and Yandex Metric. - Communicated with clients, coordinated efforts, and provided reports. - Monitored time, quality, scope, and cost for each initiative. - Ensured the protection and security of achieved results. - Developed sales and upselling strategies. - Set up messenger marketing channels (VK, FB, Viber, WhatsApp, Telegram) and created chatbots from scratch. - Developed subscriber forms. - Designed and developed landing pages. - Created and optimized sales funnels. Show less

  • Element Group
    • Russian Federation
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Customer Relations Specialist
      • Jan 2016 - Aug 2017

      - Sold a comprehensive marketing complex for the company, including SEM, online advertising, social media marketing, and partnership marketing (CPA: CPC, CPT, CPL, CPO). - Managed leads processing and conducted cold calls. - Oversaw the sales process from initial contact to contract signing. - Prepared offers and arranged meetings with potential clients. - Successfully executed sales plans and achieved targets. - Generated reports and maintained the CRM database in an up-to-date state. Show less

Education

  • Russian Presidential Academy of National Economy and Public Administration
    Bachelor, Marketing
    2021 - 2026
  • MIREA - Russian Technological University
    Bachelor's degree, Applied mathematics
    2012 - 2014

Community

You need to have a working account to view this content. Click here to join now