Experience

Industrial Asset Management Council (IAMC)

• United States
• Real Estate
• 1 - 100 Employee

• Director of Sponsorship

  • Oct 2018 - Present

• Director Of Membership Development

  • Mar 2017 - Present



Kellen

• United States
• Non-profit Organizations
• 100 - 200 Employee

• Account Executive

  • Oct 2014 - Mar 2017

  Provide oversight and hands-on management of professional associations in the areas of; marketing and promotion, membership development and growth, Board and committees, education, and industry research. Provide planning and analysis, as well as revenue generation and expense maintenance. Solicit sponsorships for association events and programs as well as advertising opportunities with various partners. Lead membership development, identifying prospects and developing and implementing recruitment strategies. Develop and execute a plan for connecting members with education resources throughout the year.Liaise with related industry associations to manage education and certification development as well as maintain association’s presence at key industry events. Continuously identify new member benefits, emerging trends and ways to positively develop the association.



Acoustic Neuroma Association

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Programs and Development

  • Jan 2014 - Oct 2014

  Spearhead programs and development efforts for ANA, including website content, membership, fundraising and planned giving. Develop and implement website content, membership, and annual fundraising plan. Secure financial support from individuals, foundations and corporations. Develop and maintain ongoing relationships with major donors, expand Legacy Society, as well as implement new fundraising opportunities. Write and/or oversea grants that produce results.



Odyssey Marketing Group

• Program Manager

  • Aug 2011 - May 2013

  Managed Army Reserve contract, providing materials for trainings, tradeshows, and events in support of Military Families. Coordinated inventory and shipments from warehouse. Facilitated purchases of promotional products and collateral through various vendors.



Big Brothers Big Sisters of Metro Atlanta

• Special Events Director

  • Jan 2011 - Sep 2011

  Managed logistics and planning for Annual Golf Tournaments, Bowl For Kids Sake and Legacy Awards. Solicited sponsorships, live and silent auction items and produced program and auction booklet. Performed outreach presentation to various companies to encourage participation in Bowl For Kids Sake



Nardone Consulting Group, Inc.

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Account Manager/Sponsorship Director

  • Jan 2010 - Sep 2010

  EXECUTIVE DIRECTORGEORGIA AUCTIONEERS ASSOCIATION – Marietta, GeorgiaWorked closely with Board to create membership campaign and develop a strategic plan. Solicited event sponsorships and negotiated vendor contracts. Planned and executed annual conferences, including site selection, budget creation, education sessions and post event surveys and re-caps.Selected Contributions: Developed a Southeast Regional Conference to increase attendance and exposure for GAA Transitioned membership from printed newsletter to online distribution at a 5% cost savings to the annual budget Increased sponsorship of annual conference by 10%EXECUTIVE DIRECTORSOUTHEASTERN BRAIN TUMOR FOUNDATION – Marietta GeorgiaExecuted newly created strategic plan to grow the organization both in exposure and fundraising efforts. Created and solicited sponsorship opportunities for the Race For The Cure. Managed volunteer board of twelve and admin staff of one. Produced monthly e-newsletter and e-communication to constituents through Constant Contact.Solicited sponsorships in support of HSMAI and BRAG events.



Saint Joseph's Hospital

• Stewardship & Special Events Manager

  • Oct 2007 - Oct 2009

  Build relationships with donors by communicating with them on a regular basis how Saint Joseph’s Hospital utilized donated funds. Successfully motivate volunteers to coordinate four major fundraising events per year. Foster relationships with all areas of the hospital to assess funding needs and use of donated funds to insure compliance with donor wishes and adherence to overall corporate goals. Plan and carry out $250,000 employee giving campaign. Play integral role in marketing strategy to keep message consistent to both donors and patients. Manage office staff of four and volunteer organization of sixty. Selected Contributions:Drove up target-market direct mail revenue by 10% through creative writing techniques.Increased profits from silent auction by 3% using less items and cutting out consigned business.Cut budget by 50% on two events and still met net revenue goal.



South County Health

• United States
• Hospitals and Health Care
• 500 - 600 Employee

• Special Events & Annual Fund Coord

  • Oct 2003 - Oct 2007

  Developed and managed a wide range of fundraising events and campaigns, including 5K run/walk, talent show, Annual Dinner Dance, cookbook and Annual Meeting. Worked directly with CEO to create programs that fostered physician loyalty and referrals. Created reports detailing donor history and habits to better target areas of giving. Worked closely with marketing director to create events and fundraising campaigns that aligned with business goals. Provided leadership and direction to volunteer committees.Selected Contributions:Increased revenue from $150,000 to $250,000 from Annual Gala in one year.Planned and led execution of employee campaign that boosted morale and met monetary goal.Produced custom designed employee cookbook that generated $20,000 in revenue



rabbittransit

• Cust Service & Dev Coord

  • Dec 2001 - May 2002

  Worked within a team environment to carry out a full range of marketing functions. Established new brand with the assistance of ad agency and market research. Developed creative marketing collateral. Served as project manager for new scheduling software package. Managed customer service department of eight, responsible for scheduling over 300 riders per day on paratransit system. Selected Contribution:Created and produced bilingual ride guide for fixed route portion of our riders complete with detailed route map



OneMain.com

• Field Mktg

  • Feb 2001 - Dec 2001

  Created and managed local marketing budget for four regions. Worked with national ad agency to determine best placement of TV and radio ads in local media outlets. Compiled reports on market share, sales numbers vs. sales goals etc. Established and identity for the new brand through unique events and promotions.Selected Contribution:In second quarter 2000, the Northeast grew by 10,000 subscribers for a $200,000 increase to the bottom line



WSBA/WARM 103

• Promotions Director

  • Apr 1996 - Feb 2001

  Managed and executed all station promotions and events totaling over $1 million in revenue per year. Created and executed all direct mail and print material for both clients and station promotions. Scripted all promotional inventory and non-profit promotional mentions and determined on-air dates. Planned and executed all external marketing strategies for the station, including trade shows, and non-profit event participation.Selected Contribution:Produced only Wedding Show in Central PA area with over 500 in attendanceSuccessfully produced only 3-day Rib Cookoff event in PA with headliner actsWARM 103 remained #1 soft rock station in the ratings throughout my tenure