Experience

Luquire

• United States
• Advertising Services
• 100 - 200 Employee

• Senior Media Planner

  • Jul 2022 - Present



Doe-Anderson

• United States
• Advertising Services
• 100 - 200 Employee

• Digital Media Strategist

  • Mar 2021 - Jun 2022



WDRB Media

• United States
• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Digital Marketing Strategist & Ad Operations

  • May 2018 - Mar 2021

  Develop and manage digital marketing plans for local brands to connect them with ideal consumers. • Work with the account management team to identify campaign objectives for local advertisers• Develop and present digital campaign strategies and recommendations according to client goals • Deliver and manage digital ads through a multitude of digital media platforms including display, social, native content, video (including OTT), SEM, email, and owned and operated media websites• Provide optimization recommendations for clients based on campaign performance • Regularly measure and report on all campaigns and assess against customer goals (Conversions, KPI’s, etc.)



SkuVault

• United States
• Software Development
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jul 2016 - Mar 2018

  Developed marketing strategies and campaign initiatives while building company’s online presence. Increased customer acquisition through effective SEO strategies, multichannel marketing and content creation, while also establishing the company’s position as an industry leader of supply chain logistics.• Helped increased company’s monthly leads to more than 160% through effective SEO optimization and digital marketing strategies• Increased brand awareness among target audience, thus boosting overall sales conversion ratio• Conducted market research to identify target audiences needs and wants to improve the user experience through new brand initiatives• Created and managed the implementation of: o Infographicso Whitepaperso eBooks o Graphic Web Contento Blog Posto Website Copy



Superior Business Solutions LLC- Louisville

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Account Manager

  • Dec 2015 - Jul 2016

  Effectively executed direct marketing strategies inside of retail establishments with emphasis on new customer acquisitions. Demonstrated an ability to quickly build rapport with potential clients and consistently convert leads into sales.• Increased revenue for new client campaign by 50% within first two months • Managed multiple consumer accounts, while maintaining complete understanding of their individual needs• Effectively relayed all current and new product information to potential clients with integrity and professionalism throughout sales process



DRK Creations Retail Apperal & Prints

• Lead Graphic Designer

  • Sep 2015 - Jan 2016

  Responsible for conceptualizing and creating printed promotional materials and clothing designs for company clientele.• Assisted in spreading brand awareness to bring in new clients through social media marketing campaigns• Coordinate and build relationships with client’s brand managers on various promotions• Consistently and accurately create custom design and perform the transfer of apparel graphics onto clothing for retail distribution Responsible for conceptualizing and creating printed promotional materials and clothing designs for company clientele.• Assisted in spreading brand awareness to bring in new clients through social media marketing campaigns• Coordinate and build relationships with client’s brand managers on various promotions• Consistently and accurately create custom design and perform the transfer of apparel graphics onto clothing for retail distribution



University Publications

• Graphic Design volunteer

  • Feb 2015 - Mar 2015

  Exercised creative thinking to develop innovative ideas as new concepts and designs for Western Kentucky Universities various events or programs. Exercised creative thinking to develop innovative ideas as new concepts and designs for Western Kentucky Universities various events or programs.