Experience

SimpliSafe

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Ecommerce Product Manager

  • Jun 2021 - Present

  Boston, Massachusetts, United States

• Creative Strategy Manager

  • May 2019 - Jun 2021

  Boston, Massachusetts Managed creative strategy and optimization for one of the largest DR advertisers with a focus on driving improved acquisition efficiency and brand growth



Hill Holliday

• United States
• Advertising Services
• 200 - 300 Employee

• Senior Strategist

  • Apr 2018 - Feb 2019

  Greater Boston Area Led digital strategy and client communications across multiple accounts focusing on producing more impactful creative and driving greater media efficiency

• Digital Strategist

  • Oct 2016 - Apr 2018

  Greater Boston Area Worked as the hub between media, creative and strategy to ensure that digital campaigns delivered against key business goals

• Senior Analyst

  • Oct 2014 - Oct 2016

  Boston, MA Created overarching measurement plans and in-market tests to generate learnings that informed future campaigns

• Analyst

  • Jun 2012 - Oct 2014

  Greater Boston Area Complied and transformed data from multiple sources to find key insights that optimized campaign performance



Apple

• United States
• Computers and Electronics Manufacturing
• 700 & Above Employee

• Specialist

  • Sep 2008 - May 2012

  Providence, Rhode Island Area Provided customer service by being empathic of concerns and problems while presenting solutions that were tailored to customer needs



Hill Holliday

• United States
• Advertising Services
• 200 - 300 Employee

• Assistant Consumer Intelligence Analyst

  • Nov 2011 - Apr 2012

  Greater Boston Area Translated social media data into consumer insights to inform creative and digital strategy



Hill Holliday

• United States
• Advertising Services
• 200 - 300 Employee

• Digital Strategy Intern

  • Jun 2011 - Aug 2011

  Boston, MA Worked with my intern mentor to help start the Consumer Business Intelligence team by generating research to assist in the development of campaign strategy



Duffy & Shanley

• United States
• Advertising Services
• 1 - 100 Employee

• Account Service and Media Intern

  • Nov 2010 - Mar 2011

  Providence, Rhode Island Area Took over media buying duties after a departure in the media department leading to significant first-hand experience purchasing and verifying media investment