Alicia Wong
Digital Marketing Manager at Wanderlust + Co- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Professional working proficiency
-
中文 Native or bilingual proficiency
Topline Score
Bio
Fakhrul Z.
Alicia is superb! She knows what she's doing and is a wonderful colleague. When I first joined the Market Research industry, Alicia was able to correlate my digital understanding with MR's Panel operation. She's very optimistic, hard-working, and able to juggle many tasks and still deliver on time with impressive results! I never doubt her when there's a critical or urgent issue that needs to be solved as I believe in her skillsets and management, which is not easy to be found in others. She's highly skilled in Digital Marketing & UX, Business Management, and Budgeting. I foresee a brighter future for her in any online industry.
Kanako H.
Alicia and I worked in the same team for 2.5 years and I found she was very inspiring to work with. Alicia is a hard-working and data-oriented marketer, knowledgeable especially on but not limited to affiliate networks. She's patient and quick to learn new things such as technologies and markets. It's a great pleasure working with her.
Fakhrul Z.
Alicia is superb! She knows what she's doing and is a wonderful colleague. When I first joined the Market Research industry, Alicia was able to correlate my digital understanding with MR's Panel operation. She's very optimistic, hard-working, and able to juggle many tasks and still deliver on time with impressive results! I never doubt her when there's a critical or urgent issue that needs to be solved as I believe in her skillsets and management, which is not easy to be found in others. She's highly skilled in Digital Marketing & UX, Business Management, and Budgeting. I foresee a brighter future for her in any online industry.
Kanako H.
Alicia and I worked in the same team for 2.5 years and I found she was very inspiring to work with. Alicia is a hard-working and data-oriented marketer, knowledgeable especially on but not limited to affiliate networks. She's patient and quick to learn new things such as technologies and markets. It's a great pleasure working with her.
Fakhrul Z.
Alicia is superb! She knows what she's doing and is a wonderful colleague. When I first joined the Market Research industry, Alicia was able to correlate my digital understanding with MR's Panel operation. She's very optimistic, hard-working, and able to juggle many tasks and still deliver on time with impressive results! I never doubt her when there's a critical or urgent issue that needs to be solved as I believe in her skillsets and management, which is not easy to be found in others. She's highly skilled in Digital Marketing & UX, Business Management, and Budgeting. I foresee a brighter future for her in any online industry.
Kanako H.
Alicia and I worked in the same team for 2.5 years and I found she was very inspiring to work with. Alicia is a hard-working and data-oriented marketer, knowledgeable especially on but not limited to affiliate networks. She's patient and quick to learn new things such as technologies and markets. It's a great pleasure working with her.
Fakhrul Z.
Alicia is superb! She knows what she's doing and is a wonderful colleague. When I first joined the Market Research industry, Alicia was able to correlate my digital understanding with MR's Panel operation. She's very optimistic, hard-working, and able to juggle many tasks and still deliver on time with impressive results! I never doubt her when there's a critical or urgent issue that needs to be solved as I believe in her skillsets and management, which is not easy to be found in others. She's highly skilled in Digital Marketing & UX, Business Management, and Budgeting. I foresee a brighter future for her in any online industry.
Kanako H.
Alicia and I worked in the same team for 2.5 years and I found she was very inspiring to work with. Alicia is a hard-working and data-oriented marketer, knowledgeable especially on but not limited to affiliate networks. She's patient and quick to learn new things such as technologies and markets. It's a great pleasure working with her.
Credentials
-
Learning Data Analytics
LinkedInNov, 2020- Nov, 2024
Experience
-
Wanderlust + Co
-
Malaysia
-
Retail Apparel and Fashion
-
1 - 100 Employee
-
Digital Marketing Manager
-
Dec 2021 - Present
-
-
-
Ipsos Malaysia
-
Malaysia
-
Market Research
-
100 - 200 Employee
-
Digital Media Manager
-
May 2021 - Dec 2021
- Established the pipeline for digital media buyers of APAC region- Budget planning for yearly and quarterly review and Monthly report & budget allocation- Strategize marketing plan to allocate budget for internal & external campaigns for cost-saving & meeting targeted conversions volume
-
-
Senior Digital Media Buyer
-
Nov 2019 - Apr 2021
- Carry out marketing plan and grow the panels size for APAC regions (MY, SG, ID, IN) to 30k active users- Optimize campaigns performance to lower the CPA cost and increase conversions- Identify new traffic sources and test out the performance (Facebook, Yahoo, Naver, Taboola)- Liaison with project managers to test our new campaign enhancement and monitor with results- Induction and training for new digital media buyer- Setting up campaign with internal tracker & third-party image pixel and/or S2S postback
-
-
Digital Media Buyer
-
Oct 2018 - Oct 2019
- Identify & approach potential affiliates and traffic sources to run CPA, CPL, Co-reg campaigns- Market research & development- Campaign monitoring and optimization- Responsibilities for growth and development of online survey panels & respondents in APAC region (www.i-Say.com, www.MyView.com.au) including AU, JP, KR, ID, HK, MY, SG, NZ, IN, TH, VN, PH- Liaison with global & APAC offices for operational tasks and marketing promotions- Planning and carrying out the marketing plans- Assist in launching and developing new panels (NZ, IN, TH, VN, PH)
-
-
-
Global B2B Consultancy, Inc.
-
Philippines
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Senior Marketing Executive
-
Oct 2017 - Aug 2018
- Marketing analysis and planning- Research and identifying potential target audience.- Web page analysis and enhancement- Planning promotional and marketing campaigns- Planning, developing and implementing data-driving marketing plan.- Monitoring on-going campaigns and adjusting accordingly based on the result.- Compiling monthly/weekly campaigns and review campaign performance for future enhancement. - From initial planning, implementation, monitoring, optimization, analysis to reporting.- Coordinate with other marketing teams to run marketing campaigns- Collaborate with IT team and Business Analyst Team to enhance the backend platform and user experience.
-
-
-
Marvel Media Sdn Bhd
-
Malaysia
-
Telecommunications
-
1 - 100 Employee
-
Senior Online Marketing Executive
-
Jan 2016 - Oct 2017
- Understanding of PSMS market in every GEOs.- Work closely with gateway team to achieve company goals. - Market research and development- Optimization of campaigns (CPA & CPI) performance- Improve for existing campaigns & plan for new campaigns- Analysis & review the report to meet the sales target- Reporting team performance and discussing short-term & long-term marketing plan during weekly meeting.- GEOs: APAC, EUROPE, Balkan, LATAM, Africa, Middle East and more. - Supervising and training new comers.
-
-
Digital Marketing Executive
-
Jul 2014 - Jan 2016
- Marketing analysis & planning- Liaise with business development team to increase the sales for new and existing markets- Liaise with competitive Affiliate & Network for sales and revenue- Analysis of commercial & operational results- Operational responsibility for growth & development of Marvel Media- Looking for new publishers and/or affiliate networks for business development.- Priority in CPA and CPI campaigns.- Optimize and promote the CPA/CPI campaigns.- Achieve monthly sales target.- Market research and planning.- Looking for premium traffic for CPA and CPI campaigns for PSMS & DCB services.- Liaise with content providers (apps or games) for negotiation
-
-
-
Resonet Sdn. Bhd.
-
Malaysia
-
Technology, Information and Internet
-
1 - 100 Employee
-
Content & Community Manager
-
Feb 2012 - May 2014
- Community development: Build rapport relationship with the user and answer to their complaints.- Social media marketing: Brand building, web site traffic growth using online social media & blogs.- Content Marketing: manage the contents for company websites (including mobile9.com and others), curated interesting contents to get more new members & keep member engaging- App Store marketing: promote and grow the user base for company official apps (mobile9, lazytone, etc)- SEO: understanding of SEO to improve website traffic and promote popular contents- Training for newcomers-
-
-
Education
-
2011 - 2011
Sheffield Hallam University
Bachelor of Commerce (B.Com.), E-commerce & Marketing -
2009 - 2010
Kolej Tunku Abdul Rahman (TARC)
Advance Diploma in Business Studies, E-Commerce/Electronic Commerce & Marketing
Community
