Founder

• Jul 2019 - Present

Head of Global Marketing Strategy

• 2017 - Jun 2019

Transformed a trillion-dollar asset manager built by acquisition from seven brands to one. After leading the external consulting engagement resulting in the definition of Invesco's corporate purpose, I was asked by the CEO to join the executive team to develop the strategy for organic growth. I united the Americas, EMEA and APAC businesses in a shared global marketing strategy, positioning the firm for customer-led growth ahead of the market. Transformed a trillion-dollar asset manager built by acquisition from seven brands to one. After leading the external consulting engagement resulting in the definition of Invesco's corporate purpose, I was asked by the CEO to join the executive team to develop the strategy for organic growth. I united the Americas, EMEA and APAC businesses in a shared global marketing strategy, positioning the firm for customer-led growth ahead of the market.

Head of Strategy, Board Director

• 2016 - 2017

Refocused global consultancy business from lower value transactional single-capability projects to high value multi-capability c-suite corporate consulting engagements, transforming client value and profitability

Strategy Director

• 2014 - 2016

Led financial services client portfolio, developed strategy toolkits, coached consulting teams

Strategic Marketing Director and Consultant

• 2005 - 2013

Trusted advice to C-suite leaders and brand owners on sustaining growth and turnarounds through developing customer-based competitive advantage. Long-standing clients spanning Consumer Goods, TMT, Financial Services and B2B Trusted advice to C-suite leaders and brand owners on sustaining growth and turnarounds through developing customer-based competitive advantage. Long-standing clients spanning Consumer Goods, TMT, Financial Services and B2B

Board and Marketing Director, BBC Haymarket Exhibitions (JV)

• 2003 - 2005

Integrated marketing strategy and team across JV, growing top line by 25%

Marketing Director, Magazines

• 2000 - 2003

Stemmed decline of Radio Times, UK's most valuable magazine, amid disruption in broadcasting landscape and market deregulation, restoring top line growth

Marketing Manager, Breakfast Cereals

• 1999 - 2000

Transformed Jordans cereals from niche to mainstream with double-digit growth based on developments in brand, portfolio and distribution

Senior Brands Manager, Breakfast Cereals

• 1998 - 1999

Portfolio innovation, premium pricing strategy and advertising development driving top line growth and profitability

Brand Manager, Breakfast Cereals

• 1997 - 1998

Advertising strategy overhaul driving profitable growth in household penetration

Product Manager, Stella Artois

• 1995 - 1997

Drove Stella Artois to overtake Guinness as UK's most valuable alcoholic beverage Drove Stella Artois to overtake Guinness as UK's most valuable alcoholic beverage

Assistant Brand Manager

• 1994 - 1995

Premium portfolio development driving double-digit increase in profitability

Graduate Trainee

• 1993 - 1994

Multi-department whole-business training programme

Undergraduate Marketing Trainee, Cadbury (Placement Year)

• 1991 - 1992

Brand management Brand management