Chelsea Blacker
Head of English Speaking Markets at ProvenExpert.com (Expert Systems AG)- Claim this Profile
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Spanish, A2 Limited working proficiency
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German, A2 Limited working proficiency
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Bio
Konstanty Sliwowski
The long term benefit of Chelsea's digital strategy for my business drove a notable transformation in our marketing. Her experience brought a creative approach to the table that was technically sound for SEO benefit and wider commercial goals. After the work completed, Chelsea is still approachable and a joy to work with.
Kevin Gibbons
Chelsea's passion for digital marketing really stands out. With over six years experience of digital consultancy in both New York and London, Chelsea has proven she can get results for clients at the highest level. At BlueGlass, Chelsea's role as Digital Account Director is to manage a range of key clients, with the goal to maximise the success from digital campaigns and to manage expectations, by bringing together a multi-channel strategy to utilise spend and get the best return for clients over the short, mid and long-term. Previous agency roles bring a mix of background skills from paid search, SEO and social media which enable Chelsea to consult on a range of digital strategies, often at board level. Combined with her fresh ideas, positive approach and well co-ordinated strategies to get everyone involved and educated along the way, these are always hugely popular with clients. To summarise Chelsea's key skills, these would be: - Experience and expertise across a range of key digital marketing channels. - Ability to work well with clients, with a strong drive and determination to get things done to achieve results. - Always keen to learn and help support BlueGlass in representing the agency publicly by building up her own personal brand and reputation, often by attending/speaking at leading industry events or writing/sharing digital marketing content online.
Konstanty Sliwowski
The long term benefit of Chelsea's digital strategy for my business drove a notable transformation in our marketing. Her experience brought a creative approach to the table that was technically sound for SEO benefit and wider commercial goals. After the work completed, Chelsea is still approachable and a joy to work with.
Kevin Gibbons
Chelsea's passion for digital marketing really stands out. With over six years experience of digital consultancy in both New York and London, Chelsea has proven she can get results for clients at the highest level. At BlueGlass, Chelsea's role as Digital Account Director is to manage a range of key clients, with the goal to maximise the success from digital campaigns and to manage expectations, by bringing together a multi-channel strategy to utilise spend and get the best return for clients over the short, mid and long-term. Previous agency roles bring a mix of background skills from paid search, SEO and social media which enable Chelsea to consult on a range of digital strategies, often at board level. Combined with her fresh ideas, positive approach and well co-ordinated strategies to get everyone involved and educated along the way, these are always hugely popular with clients. To summarise Chelsea's key skills, these would be: - Experience and expertise across a range of key digital marketing channels. - Ability to work well with clients, with a strong drive and determination to get things done to achieve results. - Always keen to learn and help support BlueGlass in representing the agency publicly by building up her own personal brand and reputation, often by attending/speaking at leading industry events or writing/sharing digital marketing content online.
Konstanty Sliwowski
The long term benefit of Chelsea's digital strategy for my business drove a notable transformation in our marketing. Her experience brought a creative approach to the table that was technically sound for SEO benefit and wider commercial goals. After the work completed, Chelsea is still approachable and a joy to work with.
Kevin Gibbons
Chelsea's passion for digital marketing really stands out. With over six years experience of digital consultancy in both New York and London, Chelsea has proven she can get results for clients at the highest level. At BlueGlass, Chelsea's role as Digital Account Director is to manage a range of key clients, with the goal to maximise the success from digital campaigns and to manage expectations, by bringing together a multi-channel strategy to utilise spend and get the best return for clients over the short, mid and long-term. Previous agency roles bring a mix of background skills from paid search, SEO and social media which enable Chelsea to consult on a range of digital strategies, often at board level. Combined with her fresh ideas, positive approach and well co-ordinated strategies to get everyone involved and educated along the way, these are always hugely popular with clients. To summarise Chelsea's key skills, these would be: - Experience and expertise across a range of key digital marketing channels. - Ability to work well with clients, with a strong drive and determination to get things done to achieve results. - Always keen to learn and help support BlueGlass in representing the agency publicly by building up her own personal brand and reputation, often by attending/speaking at leading industry events or writing/sharing digital marketing content online.
Konstanty Sliwowski
The long term benefit of Chelsea's digital strategy for my business drove a notable transformation in our marketing. Her experience brought a creative approach to the table that was technically sound for SEO benefit and wider commercial goals. After the work completed, Chelsea is still approachable and a joy to work with.
Kevin Gibbons
Chelsea's passion for digital marketing really stands out. With over six years experience of digital consultancy in both New York and London, Chelsea has proven she can get results for clients at the highest level. At BlueGlass, Chelsea's role as Digital Account Director is to manage a range of key clients, with the goal to maximise the success from digital campaigns and to manage expectations, by bringing together a multi-channel strategy to utilise spend and get the best return for clients over the short, mid and long-term. Previous agency roles bring a mix of background skills from paid search, SEO and social media which enable Chelsea to consult on a range of digital strategies, often at board level. Combined with her fresh ideas, positive approach and well co-ordinated strategies to get everyone involved and educated along the way, these are always hugely popular with clients. To summarise Chelsea's key skills, these would be: - Experience and expertise across a range of key digital marketing channels. - Ability to work well with clients, with a strong drive and determination to get things done to achieve results. - Always keen to learn and help support BlueGlass in representing the agency publicly by building up her own personal brand and reputation, often by attending/speaking at leading industry events or writing/sharing digital marketing content online.
Credentials
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Professional Scrum Master
Scrum.orgMar, 2020- Nov, 2024
Experience
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ProvenExpert.com (Expert Systems AG)
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Germany
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Technology, Information and Internet
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1 - 100 Employee
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Head of English Speaking Markets
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Jan 2022 - Present
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EOS
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Germany
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Machinery Manufacturing
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700 & Above Employee
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Global Digital Marketing Manager (EMEA, EMER, APAC)
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Mar 2021 - Nov 2021
I played the lead role in digital transformation of the marketing team at a Bavarian Mittelstand. EOS is the preeminent industrial 3D printer of Europe, turning over almost half a billion euros each year building 3D printers, selling printing materials, and consulting within the additive manufacturing industry. My responsibility as co-lead of the marketing team focused on developing the strategic positioning of EOS across digital channels (Organic, Paid, Display, Email, and Social) which was rolled out and localised for European, North American and Asian markets.RESULTS:- 60% YoY rise in organic traffic to EOS.info - Reduced page speed and drove large scale content campaign unleashing the power of previously 'hidden' content (recorded webinar videos, PDF whitepapers, press releases) as accessible youtube videos, blog articles, and podcast content. - 3300% increase in YoY traffic from YouTube to EOS.info; produced 40+ videos in 3 months to drive engagement with engineering & manufacturing leads. 496% MoM increase in YouTube unique views, watch time improvement of 654%.- 112% YoY rise in social traffic to EOS.info - Overhauled social media strategy to focus on including the wider business, driving notable growth despite losing the 1 FTE. Initiated digital reputation management workshops across the globe, including 20% directly, to improve new business enquiries & website traffic.TASKS- Launched e-commerce marketing strategy, including a variety of small budget tests, to establish best channels/messages by geography- Managed paid media buying (PPC, display, social media)- Initiated the first global content campaign for product launch of M300 (US, EMEA, Japan, Korea)- Lead negotiations between local marketing departments to successfully reach accommodations & execute on mutually agreeable solutions- Adapt channel strategies for localisation across the globe, including graphics, brand messaging, & local website development for launch
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Oben8
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Germany
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Advertising Services
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Consultant
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Aug 2019 - Feb 2021
I created and delivered digital reputation strategies for high-net-worth individuals and b2b brands. I created and delivered digital reputation strategies for high-net-worth individuals and b2b brands.
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Re:signal
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United Kingdom
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Marketing Services
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1 - 100 Employee
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Founding Partner & Managing Director of SEO & Content Marketing Agency
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Jun 2012 - Jul 2019
Within 5 years my company was turning over £1.5m; clients included Expedia, Merck, AutoTrader and WorldRemit. My business’ rapid growth was awarded as an FT 1000 Fastest Growing Company (#268) and Deloitte UK Technology Fast 50 company (#41) without accepting any external investment. The quality of delivery was recognised continuously; 3+ client awards were won for every year I owned the business. As Managing Director I was responsible for driving growth and profit margins. As clients’ senior point of contact, I was deeply entrenched in delivery where our consistent quality resulted in 14 Search Awards. Externally, I represented the company at events and presented at conferences. Internally, I motivated and mentored the team.
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White.net
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Search Lead
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Jan 2012 - Jun 2012
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Head of Search
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Aug 2011 - Jan 2012
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Search Manager
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Aug 2010 - Aug 2011
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Search Executive (SEO & PPC)
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Jul 2008 - Nov 2009
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Search Intern (PPC)
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Jan 2008 - Jun 2008
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Promediacorp
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United States
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Advertising Services
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1 - 100 Employee
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Search Intern (SEO & PPC)
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May 2007 - Jan 2008
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Education
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1900 - 1900
New York University
BA, History & Film Production -
1900 - 1900
The Pingry School
High School -
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The Peck School
